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MOTIVAIT

Meet Motivait: Rey

With Meet Motivait we want to show what makes us special: our people. Meet Rey, our CISO. Rey is in charge of managing the company’s security and ensuring user support. Rey always brings good conversation to the table and one of his favorite hobbies is salsa dancing!

Name

Rey Ramos

Role

CISO & Systems Consultant

When did you join Motivait?

In 2017 

Describe what you do in a few words:

I am in charge of security, networks, server administration, service management and user support.

What part of your job do you love the most?

What I enjoy most about my job is managing services and servers.

What do you like to do outside of work?

I love to travel, paddle tennis and ballroom dancing.

What is the best career advice you’ve ever received?

Try to leave a part of you in everything you do.

If Rey’s colleagues could describe him in only 3 words, they would say:

Colleague 1: “Charming, decisive and the soul of the party!“

Colleague 2: “Cheerful, helpful and a great friend“

Colleague 3: “Fun, attentive and an incredible dancer!”

 

 

Get in touch with our team

 

18/01/2023/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2023/01/MicrosoftTeams-image-5.jpg 3456 5184 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2023-01-18 10:14:442023-01-18 10:27:06Meet Motivait: Rey
Employees, Engagement, MOTIVAIT, Team building

Time for reflection at Motivait 2022

We are almost at the end of the year and our team mascot, Moti, has been observing the Motivait team and taking notes on their achievements and learnings during 2022, here is his summary…

2022 recap

2022, what a year! Over the past few months, I’ve been observing the Motivait team, watching them grow and develop and I’m here to reflect on everything that has been going on and what the future might hold for them. I’ve seen new additions to the team, an expanding solution portfolio, strengthening relationships with clients and so much more.

Let’s have a closer look at what the team have accomplished, and how they will continue to develop and provide invigorating experiences for clients into next year and beyond…

Growing the team

It’s super exciting to reflect on the fact that this year, Motivait have increased their employee base by nearly 30%! They have welcomed new faces from England, Poland, Nepal and Cuba – so they are never far from learning about new and exciting cultures, traditions and languages. It’s great to watch the team grow and develop strong bonds across different functions and locations.

With growth comes the continued balancing act of how to handle post-pandemic expectations to offer more flexibility, whilst simultaneously addressing the challenges this can pose around sustaining a sense of belonging, community and enthusiasm – one way the team have managed to do this is by ensuring the in-person connection remains an important part of their work.

I’ve loved watching the team reunite in person again (or meet, in some cases where they had only met through a screen), collaborate and create meaningful and valuable bonds. I’ve seen members of the team visit both physical offices, in Spain and the UK. Ana from the design team lives in Portugal and has visited both the Madrid and Newcastle office this year and has learned more about the cities and the client relationships in each country. The software developers based in Madrid have also visited the Newcastle team for informative talks on careers in software development to computer science students at Newcastle University.

These visits have proven to be beneficial for team bonding – which is something the Motivait team do very well! Especially at their annual Kick Off… the Kick Off took place this year in April at the Madrid office; each Motivait team member joined together for a day of team building, client deep-dives, and concluded in a wonderful evening in the city centre, with some members throwing themselves into a bit of Salsa – lead by the Motivait resident dance experts David and Rey!

New ventures

This year has brought the design, development and management of some new bespoke solutions for Motivait. One of the new solutions developed in partnership with Newcastle University Business School allows students to engage in learning about professional and academic skills, while enhancing and developing their teamwork and collaborative skills – it really seems to be going down well with the students, looking like it’s running smoothly so far!

Another solution launched this year was a bespoke Digital Hub for the agricultural charity The Food and Farming Discovery Trust (FFDT). The Digital Hub focuses on engaging audiences, especially young people, with more connection and appreciation with and for food, farming and the countryside. This was a highly collaborative project built with future evolution in mind and has been a great example of Motivait’s managed service – how they work with clients to bring their ideas to life with the view of it being able to grow and develop over time.

With more projects underway, I look forward to seeing the team design, develop and deliver even more exciting and engaging solutions. Watch this space!

Looking to the future

After a great year for Motivait, I can see bright future ahead of them, their excellent client relations have allowed them to continue some of their relationships into 2023 to new projects and continue to create inspiring engagement across a variety of sectors. The feedback says it all honestly, and here are some comments from their clients that really show how good 2022 has been for the Motivait team: (or maybe quotes from the team about there year could be fun little Moti holding a microphones)

‘I’m not usually at the office, so apart from the regular visits, I love to get together with the team for the Christmas lunch and do team activities on the kick-offs!’
– Ana (Creative and UI Designer) 

‘One of the most memorable moments of this year was that time we went into Madrid for dinner and then we went dancing with some members of the team. It was so much fun!’
– Emerson
(Full Stack Developer)

‘As an intern, the amount of knowledge that I absorbed within a such short period of time while working at Motivait cannot be described in words. The team is very helpful and willing to help when needed. I really enjoy working at Motivait, and I couldn’t imagine undertaking a placement year somewhere else!’
– Kacper Intern Front-End/Web Developer 

 

Until next year,  

Moti x  

24/11/2022/by Millie Probert
https://www.motivait.net/wp-content/uploads/2022/11/reflections-2022_Mesa-de-trabajo-1.png 1071 1731 Millie Probert https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Millie Probert2022-11-24 13:44:032022-12-12 12:47:17Time for reflection at Motivait 2022
Citizens, Engagement

The challenges of engaging diverse communities in a digital space and ways to overcome them.

Establishing a sense of community in a landscape so shaken by an ever-changing social climate is an emerging issue, and technology has further changed how we reach out to, connect with, and engage communities. Digital community engagement is a potential solution for businesses, councils, institutions and governments that are faced with the challenge of engaging their people. By utilising digital innovation to overcome issues that arise from traditional forms of community engagement, it could have the potential to bridge the gap between people and ensure their needs are being supported in the most inclusive way.  

So, what does true community engagement look like? ‘Engagement’ can have multiple meanings and there is not one ‘easy fix’ for an absence of it but combining digital innovation with more traditional forms of community connection and discussion is the emerging answer to questions surrounding engagement. Impactful public engagement is supposed to communicate information or increase participation in a way that is enjoyable and rewarding for a user and makes them want to participate continually.  

Diversified engagement routes for diverse communities   

In a diverse setting, engaging a large proportion of different kinds of users with differing needs, user characteristics and behaviours can be a challenge.  

The ‘traditional’/’offline’/’in-person’ community engagement techniques are so valuable when gathering information and feedback from communities, however, there are many obstructions that this type of engagement techniques cannot break down alone. Digitalisation has been shown to unite communities behind issues, encourage discussion and innovation, and facilitate positive change by allowing community members to make meaningful contributions through an online environment. Digitalisation is also a significant contributing factor when capturing marginalised and previously unheard voices. However, reaching groups that are not engaged with online spaces is as important, especially considering these voices are often unheard in the community.  

The positive impacts of a mixed-engagement model (both online and offline) is undeniable, however complex it may be to achieve. It is also becoming increasingly difficult attract and engage diverse audience using simply online-only model for many reasons: 

  • the digital space is becoming more and more saturated with choice, with more than 547,200 new websites being created globally every day (Siteefy), users are overloaded by a sheer number of sites which they can choose to engage with.    
  • different age groups access, use and respond to the same channels and platforms differently. 
  • differing levels of digital competency mean that designing a website for ease-of-use is also essential to its ability to engage, despite digital know-how increasing significantly after the pandemic. 
  • users expect and want personalised experiences, the days of a passive website that draw people in are long gone.  
  • people are expecting more from their online experiences, they expect to be engaged. Therefore digital experiences must be continually engaging and develop over time, keeping up with changing technologies, while maintaining relevancy and their true nature and intent at heart.   

Engaging with a varied community takes these five challenges further. To effectively engage these communities, it requires knowledge, understanding and a true analysis of each of the different user groups at each of these points in order to ensure the outcome is appropriate and effective for the user group. The more diverse a community, the more complex this can be.  

The importance of data, design and communication  

When engaging with diverse communities through a mixed-engagement model, it is important to ensure that each mode of engagement is connected to one another, complement each other and are well executed to ensure the end-engagement result is as well suited to the target audience as possible. This is achieved through three key elements; data collection, design and communication, these three processes are important for ensuring solutions are catered to the needs of the user and must be interconnected.  

Data  

When collecting data and research about diverse communities, these practises need to be all-encompassing and far-reaching in order to capture the clearest picture of the community and create the best platform for the targeted audience.  

Good data practises must be followed in order accommodate for diverse audiences, such as ensuring questions are clear and not leading. Surveys or focus groups must be reaching the largest proportion of people as possible and reaching all groups proportionally to get the most accurate results that are representative of the majority. In order to reach marginalised groups, engaging with community groups, connecting with community leaders or digital community hubs such as social media is a great way to ensure that these voices are heard, or survey reach the largest proportion of people. It is important to ensure that these surveys are assessable in multiple languages in order to gain feedback from communities despite potential language barriers. By starting an engagement programme with good research practises, it will allow for a digital space to be shaped around the voices and needs of the community in a way that includes all voices. 

Design  

When dealing with digital engagement, it is important to ensure that the solution is developed with accessibility and inclusivity at the heart as inclusive design is central to creating a platform for a diverse community, elements to consider include:  

  • ensuring that symbols and graphics are universally understandable and clear can ensure a website messaging is concise and it is reaching the most people. 
  • building a platform that is easy to navigate, as you need to consider diverse digital competency. 
  • the messaging of the website needs to be concise in its messaging and delivery. 

Creating an engaging and exciting platform can also encourage continual use, incorporating gamification technology can be a great way to engage audiences long-term, this in combination with ease of use can greatly improve a community’s engagement with the platform.  

Communication  

Incorporating omnichannel forms of communication is also essentially in engaging the maximum amount of people as well as catering engagement to its target audience. For example, if you were to connect with users using social media you would use different platforms depending on the intended audience, as Facebook cater to an older age demographic, 65% of people aged 50-64 use the platform, whereas 90% of Instagram users are under the age of 35.  Connecting a platform with software people are familiar with can be a great way to encourage use, it can be a great way to get people comfortable with your platform initially while using a platform already familiar to the user. Especially with older age demographics who statistically have less digital competency.  

Considering cultural barriers to engagement is also important, for example not just ensuring the research process is accessible in multiple languages is an important feature that some users may need to engage with the platform. If the platforms focus is around connectivity and discussion, ensuring that conversations and dialogue can be easily translated so that all members of a community are involved in discussions and all voices are heard. Having public discussions in community hub and then linking those interactions to a digital space is a great way to engage new audiences that wouldn’t usually be actively engaged with digital spaces. This is a good way to draw unlikely users onto an unfamiliar platform or app. 

Keeping up with the innovation  

Digital innovation can transform the ways in which we do things, new advancements make things simpler, more intelligent and more efficient. Using new digital tools and innovations when addressing engagement problems can lead to more valuable insight and end-engagement results, but you can run the risk of leaving people behind if adopting them too quickly and can alienate vital groups of clienteles.   

Using a mixture of offline and online communication is the best way to integrate new and valuable technologies whilst maintaining appeal to a wide demographic. This omni-channel approach ensures that all angles of your community can get involved without feeling excluded. Examples of this can come in forms Incorporating things like QR codes into engagement programmes can be a great way to facilitate ease of use through a non-digital space.  

Nuturing your community   

Community engagement is not something that is easily solved through a singular channel, it is a process that requires nurturing and innovative solutions that follow the whole process from conception to actualisation. It requires understanding of interpersonal relationships and community boundaries as well as in-depth understanding of how to create bespoke platforms for a wide audience.  

Ensuring that users’ needs are considered and prioritised throughout the whole engagement process is the key to engaging with diverse communities. Considering data, design and communication throughout the conception of a platform while weaving these processes together is crucial to the creation of a solution fit for the needs of a diverse community. In order to meet the changing needs of a community you must ensure continued support throughout the process as well as afterwards and consider changing markets, community development, technological innovation and other environmental changes that could affect engagement. This is crucial in providing an exemplary platform for a diverse community of users. 

23/11/2022/by Millie Probert
https://www.motivait.net/wp-content/uploads/2022/11/The-Challenges-to-Digital-Engagement_Mesa-de-trabajo-1.png 3609 5413 Millie Probert https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Millie Probert2022-11-23 10:45:112022-11-24 13:04:26The challenges of engaging diverse communities in a digital space and ways to overcome them.
Customer, Engagement

Customer Experience Starts with Excelling in Omnichannel

Omnichannel marketing is far from being a new concept, but it has seen significant changes across different sectors in recent years. It essentially refers to the various integrated channels (physical and digital) businesses use to reach customers and deliver their brand experience. When most of the world was in lockdown, omnichannel moved into the spotlight as those businesses who had previously invested in strong digital presence where able to maintain communication and contact with customers as they lost the ability to draw them to their physical locations. However even before the pandemic, omnichannel was already a buzzword at the forefront of most marketing and loyalty departments, with the rise of different social media platforms opening up new possibilities to market, attract, and engage customers.

In the world of retail, omnichannel is far from being a gimmick and with amounting challenges impacting supply chain, high street presence, and general accessibility for many customers, nailing omnichannel strategy is increasingly necessary in order to stay relevant, to stay front of mind, and to even just stay in business. For retailers to genuinely achieve omnichannel excellence and place consumers at the centre of every transaction, they must be able to offer customers a unified, consistent, and real-time experience regardless of their location or preferred channel.

In this blog, we’re going to take a look at just how to deliver an excellent omnichannel experience of your brand to customers, but also what features play a key role in creating a strong omnichannel strategy.

How to create the right omnichannel strategy for your brand

It’s not just that people are shopping online more than ever before. It’s the way consumers are browsing and how they reach your brand – the new type of ‘window’ shopping or app hopping, as you go from a look that catches your eye on Instagram to the brand’s profile to putting the item in your basket after downloading their mobile app. An omnichannel presence needs to support the omnichannel customer who is always connected, active store-to-store but also always moving between devices looking for comfort and convenience.

Your end customer is influenced by an inspirational idea or recommendation from a trusted source, leading them to evaluate the purchase from many fronts: from comparing prices with a competitor who pops up in personalised advertising when they are browsing, to evaluating whether they engage with brand ambassadors across all social networks, to assessing the ease with which returns are made, to scanning the news to see where your brand stands on issues that mean something to them.

Omnichannel strategy can’t solely focus on efficiency or speed. It’s vital to consider how your different channels also establish and promote the brand experience, further endearing customers and potential customers alike.

Below, we explain different aspects that your company can follow to establish a solid omnichannel strategy:

Understand how to reach your audience

1. Understand how to reach your audience

You may learn a lot about a person’s demographics, such as age, locations and gender by looking at where they are most likely to shop. For instance, customers in the Gen Z age may be more at ease with social commerce (using social media platforms like Facebook and Instagram to directly sell products) and even prefer it to traditional eCommerce sites (process used by companies and customers to exchange goods and services using an electronic medium). Therefore, you might want to ask for suggestions or carry out surveys to target a more precise audience. Knowing your customers well can help you start to decide which method is or isn’t appropriate for them.

Establish a consistent brand

2. Establish a consistent brand

You need a coherent brand in order to create a holistic experience. You must be in control of how your brand is perceived. This must be the same across all platforms. If your website is personable and interactive, then your social media presence should be much alike. Additionally, omnichannel marketing ensures that your brand is noticed by your target audience where it matters most. You must know how to reach consumers because they no longer actively seek out brands and anticipate you to come to them.

Provide readily available customer support

3. Provide readily available customer support

People respond better to other people. This is why it is important to establish your brand as relatable and approachable who is aware of the demands and preferences of its target market. Understanding the effectiveness of your omnichannel efforts depends on speaking with the customers. Customers evaluate brands 104% better when they combine AI and operators in their customer service. Offering human connection will ensure that you are providing your consumers with a tailored experience.

Don’t try and do it all

4. Don’t try and do it all

Omnichannel doesn’t mean you have to be on all channels if it’s not the right approach for your brand and your people. Don’t fall into the trap of making an app or create a TikTok profile just because everyone else has one – if you have a high performing, mobile responsive website, sustain and nurture that if consumers respond well to it. Build good paths to where your customers are, but don’t focus on building too many of them. A mediocre or bad channel experience can do a lot of damage to a brand.

Utilise the right data

5. Utilise the right data

Making data-driven improvements to your omnichannel approach is vital. By gathering and analysing data, personalisation and integration efforts can be improved. You will eventually be able to identify trends among market segments. If you observe your data, you will find that your customers will tell you exactly how best to assist them. A Salesforce survey found that 57% of all consumers voluntarily give their personal information to business in exchange for personalised offers and incentives.

 

Therefore, it follows that creating a strong omnichannel experience is important if you want people to recognise and value your brand. However, it is not necessary to be present on absolutely every platform, as doing so may have the reverse effect and hinder your business. Every brand will have unique preferences and capabilities. Regardless of the customer’s preferred location or channel, omnichannel excellence places the consumer at the centre of every transaction and enables businesses to provide seamless, consistent and real time experiences.

 

Inspired? Next read: Creative Solutions for Captivating Customers

17/10/2022/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2022/10/Omnichanel-photo.jpg 915 1212 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2022-10-17 15:20:182022-11-08 10:22:47Customer Experience Starts with Excelling in Omnichannel
Customer, Employees, Engagement, Gamification, Learning, MOTIVAIT

Latest Trends in Gamification

Gamification is the technique of integrating game characteristics and mechanics into a digital environment, making use of technology to improve the user experience, foster loyalty and increase engagement. In other words, it is the application of game aspects in a non-game context.

Gamification is gaining popularity at an increasing rate. Today, it is a widely used tool in many fields, such as sales, education, health and wellness, design, employment, business and commerce. For example, gamification is used by stores and e-commerce companies to encourage good consumer behaviour, and used in the corporate environment to increase productivity, efficiency and personal skills.

In this blog you will be able to explore and learn about the diffrent trends in gamification.

Six examples of gamification in various sectors

The following industries have seen significant increases in revenue and customer retention as a result of incorporating gaming aspects into their applications and platforms.

Health and wellbeing: Apps reward you and prompt you to use them more to drive engagement and make daily tasks more enjoyable, turning actions into healthy, daily habits.

Education: Game concepts such as teamwork, objectives, points, and badges are often used to create and engaging atmosphere that encourages deeper learning while still making a subject interesting.

Foodservice: Using gamification to design engaging customer retention programmes and to animate dining experiences. Actions such as ordering through the phone and order tracking functions have created significant changes in this sector.

Transportation: A common feature of many ridesharing and cab apps is a real-time tracker where users can see exactly where their driver is and when they will arrive. As well as numerous loyalty programmes that encourage users to use them more frequently and receive rewards.

Retail: To engage its users, build brand awareness and promote sales, brands and stores use a variety of gamified elements to increase customer engagement such as VR/AR, mini games, pop-up interactive installs in-store, referral rewards and interactive contests.

Banking: Gamification is used to enhance the customer experience. From apps with personalised saving goals to competitions with rewards, gamification is used in banking to  produce personal finance management applications that inform their users and help them better understand and manage their finances.

Motivait’s response

At Motivait, our solutions create more engaged and interested customers, no matter the sector. We employ games in a practical way, from badges, goals to quick feedback, that activates customer motivation and builds brand affinity. Gamification is a practical approach to business growth, regardless of whether you run a restaurant, fitness app, retail store or anything in between. If you want to better understand how we work, take a look at our video on how we can help you innovate an improve the way people feel and experience your brand.

(Sources: FinancesOnline, Trio, Motivait)

 

Employee onboarding can be a time-consuming task. However, onboarding is a crucial factor for a company’s new employees. The importance of first impressions cannot be overestimated. You only get a small window of opportunity to describe the type of experience potential employees can expect when working for your organization. This is where gamification comes in. Studies have revealed that delivering information through a gamified form results in greater assimilation and retention. The two main objectives of gamification as an onboarding method are to make training enjoyable and to accelerate the pace of learning.

Six advantages of using gamification in Onboarding.

  1. Positively represents the company – Employees say gamification makes them feel: 89% more productive and 88% happier at work. (Source: Talent LMS)
  2. Offers the ability to receive instant feedback – Gamified Onboarding programmes typically include: 59% points systems, 51%leaderboards, 47% levels and 71% badges. (Source: Talent LMS)
  3. Improve retention – 12% of new hires voluntarily leave their company during the onboarding process (Source: Brandon Hall Group). Finding ways to make work more fun can increase skills retention by 40% (Source: Forbes)
  4. Increases employee engagement – 87% of employees say that gamification provides a sense of belonging and social connection in the workplace. (Source: Talent LMS)
  5. Aligns onboarding with important business objectives – Tools employees would like to see gamified: 33% training software, 30% communication software, 15% customer relations/HR software, 10% documentation software, 12% collaboration and PM software (Source: Talent LMS)
  6. Decreases employee attrition – The cost of replacing an employee range from 90-200% of their original salary (Source: Talent LMS)

Motivait’s response

At Motivait, we use technology to create an engaging, interactive and game-based process to meet your onboarding objectives and help new employees become competent in their future responsibilities. It could be the perfect opportunity to change things up and incorporate some gamification into your onboarding to make new hires happy and productive workers. If you want to better understand what we do, take a look at our work with Zebra Technologies, where we developed a global onboarding process with an immersive experience.

(Sources: Motivait, FinanceOnline, Staffbase, Talent LMS, Brandon Hall Group, Forbes)

 

Gamification offers users highly engaging and immersive experiences. To further enhance its impact, companies can start by implementing customised gamification strategies to improve both employee and customer engagement.

74% of consumers are frustrated when they receive content that has nothing to do with their tastes and interests. 94% of companies say personalisation is critical to their success.

We all know that “one size does not fit all”. For example, in the learning environment, today’s learners want to invest time in training created or selected specifically for them in order to get the most out of their time.

The following points serve as an example of how tailored-made gamification can benefit the increase of student engagement:

Personalised learning route: Suggest the most suitable path for the user or provide the ability to customise the user’s own route.

Individual performance indicator: Personalised gamification can go beyond scores/badges and leaderboards by providing users with information on their performance in relation to learning objectives.

Real-time personalised feedback and suggestions: Set up suggestions to cover any tips on how to improve their skills.

Calls to action: Can be used effectively to motivate change through specific calls to action to help users meet their training objectives.

Continuous learning: Gives the user the opportunity to maintain the learning connection even after the main training has ended.

While gamification in itself is a strategy that fosters a huge degree of engagement, methods such as personalised gamification can serve to further increase participation, motivation and performance.

Motivait’s response

At Motivait we stand out for providing our clients with the best personalised solutions tailored to their needs. One of our success stories is ‘Tir Na Nóg’, the mythical island that transformed the concept of mathematics for many children in a public school in Madrid. The experience was a clear example of the effectiveness of engagement solutions and the use of gamification in training and learning. If you want to understand better how we did it, take a look at our Case Study.

(Sources: Motivait, GrowthEngineering, eLearningIndustry)

 

More than half of the population now uses social networks. The same neurotransmitters that make games so addictive are released when people use social media. Dopamine, for example, is released whenever we learn something new. Similarly, when we engage in rewarding social interactions, we experience a rush of oxytocin.

Many companies today are gamifying their social media campaigns to increase trust and one of the key KPIs such as brand engagement. Large companies have included gamification components in their social media strategy, such as M&M’s, LinkedIn and Waze in order to promote user interaction with their posts. Gamification has the potential to be a game-changing marketing tactic for companies looking to increase engagement, attract repeat customers and gain crowdsourcing capabilities.

Gamification can be as basic or as complicated as one chooses. Here are some possible examples:

  • Live video games on a website
  • Surveys
  • Offer prizes to people who review, like, comment or contribute content
  • Posts contests on social media
  • Create a ‘scavenger hunt’ type game on social media

The impact of gamification on social media

  • Website with gamification experience a 29% increase in page shares.
  • Gamification increases comments by 13%
  • Gamification increases social sharing by 22%
  • Gamification amplifies content discovery, increasing engagement in the activity feed by 68%

(Source: GrowthEngineering)

It is expected that more companies will soon follow suit. Gamification has the advantage of introducing some fun into the social media approach, which is a benefit. Your audience’s engagement is likely to increase dramatically as a result of their entertainment. After all, research has shown that social media can increases engagement metrics by 100-150%. In addition to growing your community of followers, you may also be able to capture long-awaited leads.

Motivait’s response

We recognise gamification as a versatile tool that can be used for both business and educational as well as marketing purposes. Our work with gamification can help companies build a strong online presence and improve audience engagement. By incorporating the features of prizes, immersive storytelling and competitions, these can be used as a powerful tool to amplify any social media campaign. If you would like to find out more about how we can help you promote your brand while creating a fun experience for your customers, don’t hesitate to contact us!

(Sources: GrowthEngineering, Meltwater, Spectrio, Motivait )

 

 

To achieve their acquisition and retention goals, today’s businesses are gamifying their marketing initiatives. Gamification is used to engage people at every stage of the customer journey.

Gamified content improves the sales funnel (Awareness, Consideration, Preference, Purchase, Loyalty, Promotion). It is an engaging process, so people tend to remember it. This, in turn, creates better brand awareness.

Here are some benefits of using gamification in marketing and sales activities:

  • It drives customer engagement. Users are less likely to pass over content.
  • When users are encouraged to complete tasks for rewards, conversion rates soar. The reward can be a badge, a trophy, points or any other specific feature.
  • As visitors become more engaged with your content, brand awareness and loyalty increases.
  • Finally, gamification is fun!

According to the Demand Gen report, 93% of marketers love gamification and plan to use it in their future activities. Here are some key takeaways from the report on what marketers are saying:

  • According to 81%, interactive content is more attention-grabbing than static material.
  • 88% say that interactive content is effective in differentiating their brand from competitors.
  • 79% agree that interactive content can have reusable value, which translates into repeat visits and multiple views.
  • Around 70% believe that interactive content successfully engages users.

Gamified marketing also gives users the impression that they are in control. They are free to decide how to interact with the content. This provides a new level of fun and excitement that is rarely present in other situations.

Motivait’s response

At Motivait we make sure we live up to our client’s expectations. Most of our clients are looking for rewarding and innovative experiences. When it comes to marketing campaigns, we can provide such experiences with gamified solutions that make your content and optins fun and engaging. Today, we are subject to so many influences that it is difficult to focus on a single message. However, people always try to make time for entertainment because it is a time when they can switch of and enjoy themselves. Therefore, we can conclude that gamification is an accessible and very beneficial method of self-promotion if we combine this feeling of joy with the pleasure of receiving rewards. If you want to know more about our engagement and loyalty solutions click on our video!

(Sources: GrowthEngineering, OptinMonster, DemandGen, Motivait)

 

 

Human-Centered Design is a problem-solving technique that places real people at the centre of the development process, enabling the creation of products and services that appeal and adapt to the need of their audience. The goal is to take into account the desires, pain points and preferences of users at every stage of the process. In turn, you will create more intuitive and accessible products that are likely to generate higher profits because your customers/employees have already examined the solution and feel more interested in using it.

Studies show the growing importance of human-centred design in meeting the needs of today’s workforce. Furthermore, empathy from managers is what drives 92% of employees to stay in their jobs. Therefore, employee input now influences the design of gamification methods. Companies are now starting to coordinate their organisational goals with the values of their employees.

Gamification and human-centered design are based on the same principles of focusing on the user, finding and approach that maximises desirability with feasibility, and adopting an experimental approach to find the best solution.

There are the same three phases, which are:

  1. Intention discovery, empathising with users and defining the future state
  2. The iteration and creation of ideas and prototypes
  3. The delivery and launch of something in the real world

Motivait’s response

For us, gamification is a crucial aspect when creating our solutions. Human-centered design encourages us to focus on behaviour. With today’s social, environmental and business challenges, changing user behaviour is the cornerstone of tackling modern problems. Technology also allows us to create more engaging user experiences, through interactive components, real-time data and information, and social connectivity. Our inherent purpose of applying gamification is to provide an engaging experience to incentivise behaviour and increase user engagement in solving real problems. If you want to better understand how we deliver user-centric digital solutions visit our website for more information, and don’t hesitate to contact us!

(Sources: HBS Online, BCG, TTISI, Medium, Motivait)

 

07/10/2022/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2022/10/estudiantes-mac.jpg 1800 2700 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2022-10-07 13:33:432022-11-10 08:38:18Latest Trends in Gamification
MOTIVAIT

Meet Motivait: Bill

With Meet Motivait we want to show what makes us special: our people. Meet Bill, our Director of Employee Engagement. Bill leads on our employee engagement solutions at Motivait, outside of work, he is a passionate sports and music fan.  

 

Name

Bill Paris

Role

 Director, Employee Engagement Solutions

When did you join Motivait?

In 2016

Describe what you do in under 5 words

Lead our employee engagement proposition 

What part of your job do you love the most?

Talking about how our solutions can address business and operational challenges

What do you like to do outside of work?

You’ll find me listening to music whenever I get the chance. Also a big sports fan. More watching now than participating!   

What is the best career advice you’ve ever received?

Be true to yourself 

If Bill’s colleagues could describe him in only 3 words, they would say:

Colleague 1: “Pragmatic, supportive, experienced”

Colleague 2: “Passionate, calm, knowledegable”

Colleague 3: “Approachable, charismatic, intelligent”

 

 

 

Get in touch with our team

 

17/08/2022/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2022/08/Bill-Meet-Motivait.jpg 3456 5184 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2022-08-17 12:56:322023-02-03 10:48:29Meet Motivait: Bill
MOTIVAIT

Meet Motivait: Alex

With Meet Motivait we want to show what makes us special: our people. Meet Alex, one of our enthusiastic and hard working Client Services Consultants, who is responsible for delivering multi-faceted projects, liaising with internal stakeholders and clients. She puts the rest of Motivait to shame in the fitness department – a keen CrossFitter, yoga-goer and rambler, Alex inspires us at work and outside! 

 

Name

Alex McVeigh

Role

Client Services Consultant (based in Newcastle-upon-Tyne)

When did you join Motivait?

10th February 2020 

Describe what you do in under 5 words

Project & success management & client relations.  

What part of your job do you love the most?

Being a project manager means I work with colleagues across different functions on a daily basis and there’s always something new to learn, which I love. Whether it’s something to do with tech or a fun fact about someone’s culture – we’re a pretty international team! 

What do you like to do outside of work?

I’m all about balance so if I’m not in the gym doing CrossFit, out for a walk or at yoga, I’m out for a meal or drinks in a restaurant or bar. I’m Northern Irish so true to the stereotype, my current go to is a Guinness! 

What is the best career advice you’ve ever received?

Never stop asking questions – and no question is a stupid one.  

If Alex’s colleagues could describe her in only 3 words, they would say:

Colleague 1: “Tenacious, Analytical, My fitness inspiration!”

Colleague 2: “Charming, Intelligent, Passionate”

Colleague 3: “Enthusiastic, Upbeat, Organised”

 

 

 

Get in touch with our team

30/06/2022/by Lara Jones
https://www.motivait.net/wp-content/uploads/2022/06/MicrosoftTeams-image-23.jpg 2946 4419 Lara Jones https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Lara Jones2022-06-30 12:17:042023-02-03 10:57:19Meet Motivait: Alex
Customer

Tendam selected as finalists in the 2022 International Loyalty Awards

Motivait, European customer engagement and loyalty specialists, are delighted that Tendam Group, have been shortlisted for the ‘Best Long-Term Loyalty Programme’ award at The International Loyalty Awards 2022. The nomination is in recognition of their enhanced customer relationships and business results enabled through their highly successful omnichannel loyalty programme.  

The International Loyalty Awards celebrate excellence, innovation and best practices across the globe. The International Loyalty Awards have returned in 2022 with a record number of award nominations drawn from across multiple continents and a broad range of sectors. The Awards recognise all types of loyalty programmes among different categories; from small-scale to international; from financial services to retail; and everything in between.  

Tendam is a leading global fashion retailer, established 140 years ago, that brings together the Cortefiel, Springfield, Women’secret, Pedro del Hierro, Fifty, Hoss Intropia, Slowlove, High Spirits and Dash & Stars brands with over 1,800 points of sale across more than 90 countries. Veterans of the loyalty sector, they launched their first programme in the 1980’s and ever since have continuously extended their membership proposition, brand and geographic reach. 

The ‘Best Long-Term Loyalty’ category recognises businesses who have been able to demonstrate the value of outstanding, established and long-running programmes which have resulted in increased customer loyalty to the brand and value for the customer.  

In 2017 Tendam commenced their strategic partnership with Motivait, based on increasing value, agility and innovation at every customer touchpoint to also underpin enhanced customer lifetime value, membership growth and profitability. Motivait’s flexible, secure and reliable loyalty solution powers their successful omnichannel strategy based on an advanced digital proposition, supported by efficient and profitable stores with highly trained staff.  

Tendam and Motivait have worked together over this period to develop and deliver a Customer Engagement strategy that integrates real-time mobile, e-commerce and in-store customer interactions across their brands and markets. Their loyalty programmes have achieved sustained value for members whilst underpinning tangible business results for the company with a 50% growth in loyalty membership. 

Ensuring both integrity and integration of data across channels and brands, personalisation and relevance, together with an uncompromising user focus, has enabled Tendam to build closer and more valuable customer interactions that deliver optimised promotions for each customer in real-time. This has resulted in 30 million loyalty members across six brands and 11 countries. 75% of global transactions are now linked to specific customers. 

Antony Jones, Motivait’s Chief Executive commented:

“It is a privilege to work in close partnership supporting an organisation such as Tendam that places the customer at the heart of their strategy. Their passion for excellence, determination to constantly strive to deliver more value and their continuous innovation in delivering compelling integrated experiences demonstrate their proven credentials in the field of loyalty.”

Find out more at: www.internationalloyaltyawards.com   

 

Read the Tendam & Motivait solution case study

 

Find Tendam

Website | Twitter | LinkedIn

Find Motivait

Website | Twitter | LinkedIn

 

 

08/06/2022/by Lara Jones
https://www.motivait.net/wp-content/uploads/2022/06/International_Loyalty_awards_finalist_2-2.jpg 1407 2501 Lara Jones https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Lara Jones2022-06-08 13:50:232022-06-09 09:22:07Tendam selected as finalists in the 2022 International Loyalty Awards
MOTIVAIT

Meet Motivait: Ana

With Meet Motivait we want to show what makes us special: our people. Meet Ana, one of our excellent creative and UI designers. She has an unrivalled positivity and is described by her colleagues as “cheerful, sociable and committed”. On a day-to-day basis, she is responsible for the design and execution of client projects, with an emphasis on developing appropriate imagery, video, animation and visual content to ensure an optimal level of engagement.

 

Name

Ana Lourenço  

Role

Creative and UI Designer 

When did you join Motivait?

Initially in 2017 and after a break, re-joined in March 2021. 

Describe what you do in under 5 words

Create and design visual content. 

What part of your job do you love the most?

I love being able to transform the client needs and desires into something creative and unexpected to them – something they didn’t even know they needed. 

What do you like to do outside of work?

Amateur traveller, frequent festival goer, sports enthusiast and an experienced partier – As long as the current restrictions allow to.   

What is the best career advice you’ve ever received?

“Step away from the screen”

If Ana’s colleagues could describe her in only 3 words, they would say:

Colleague 1: “Cheerful, Sociable, Committed”

Colleague 2: “Extroverted, Detail-oriented, Fun”

Colleague 3: “Exuberant, Undaunted, a 10/10 Drinking Partner”

 

 

 

Get in touch with our team

24/05/2022/by Lara Jones
https://www.motivait.net/wp-content/uploads/2022/05/Ana-and-Moti-Motivait.jpg 1333 2000 Lara Jones https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Lara Jones2022-05-24 10:33:162023-02-03 11:02:24Meet Motivait: Ana
MOTIVAIT

Meet Motivait: David

Behind each of our engagement solutions is a team that brings your ideas to life through design, communication and technology. Meet David! Our Senior Front-end Developer. One of our most versatile employees. Passionate salsa dancer, horseback archer and Cross Fit enthusiast. David is responsible for development functions such as design, software development, code review and automated testing to ensure the delivery of high quality solutions that meet our clients’ requirements in terms of functionality, performance, security and user experience.

Name

David Rubio Uceta

Role

Senior Front-end Developer

When did you join Motivait?

I started working at Motivait in July 2021. 

Describe what you do in under 5 words

Improve client’s business through code.

What part of your job do you love the most?

Motivait is a small company that wants its employees to develop their careers, so you can take a look at what is being done in other departments and collaborate if you want and need to. When it comes to software development, Motivait gives you the opportunity to collaborate on more than one of the existing projects, so it is practically impossible to get bored.

What do you like to do outside of work?

I tried CrossFit at the beginning of the pandemic, and I liked it, so now I just want to have time to do it more often. Besides that, I’ve been a horseback archer for several years now, and now I’m training to improve my results in international competitions.   

What is the best career advice you’ve ever received?

Never stop learning.

If David’s colleagues could describe him in only 3 words, they would say:

Colleague 1: “Resilient, Professional and Detail-Oriented”

Colleague 2: “Passionate, Thorough, Skilled”

Colleague 3:  “Patient, Relaxed, Thoughtful”

 

 

 

Get in touch with our team

10/05/2022/by Lara Jones
https://www.motivait.net/wp-content/uploads/2022/05/MicrosoftTeams-image-13.jpg 1944 3456 Lara Jones https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Lara Jones2022-05-10 11:26:072023-02-03 11:06:29Meet Motivait: David
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