Motivait Blog

Updated regularly with inspiration and analysis from the team

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Building Membership & Subscriptions in an Era of Detachment

From streaming platforms and fitness apps to professional communities, loyalty programmes and software, we have entered an economy increasingly built around subscriptions and memberships.   The appeal for businesses is obvious: longer lifetime…

Designing Events for Meaningful Engagement

From Customers to Advocates, from Employees to Brand Ambassadors

Building trust, adaptability and engagement in a BANI environment Roundtable reflections – Retail Street Talent 2026 Retail is no longer defined solely by product, price, location or service. Increasingly, the brands that stand out are those…
Loyalty in Uncertain Times: Why Customer Engagement Matters More Than Ever

Loyalty in Uncertain Times: Why Customer Engagement Matters More Than Ever

The UK high street and hospitality sectors are once again facing a period of economic uncertainty. Several established brands and household names are closing stores or disappearing from the high street entirely. Brands such as River Island,…

The “Special” Relationship: Why Customer Experience Depends on Employee Engagement

Reflections from the Panel The connection between Employee Experience (EX) and Customer Experience (CX) is often discussed, yet rarely fully understood. Across sectors - from hospitality and sports to financial services and transport -leaders…
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How to Turn Customers into Brand Ambassadors: The 6 Stages of the Customer Journey

Explore the interactive carousel to learn more about each phase of the customer journey: click on each stage to discover how your brand can support, nurture, and strengthen customer loyalty every step of the way. From the first point…

Does Black Friday Create Loyal Customers – or Just Expensive One-Time Buyers?

Every year, retailers invest huge budgets into Black Friday and Cyber Monday (BFCM) campaigns, offering steep discounts to drive a surge of sales. But as the dust settles in January, one question always lingers: do these seasonal promotions…

Building Membership & Subscriptions in an Era of Detachment

From streaming platforms and fitness apps to professional communities, loyalty programmes and software, we have entered an economy increasingly built around subscriptions and memberships.   The appeal for businesses is obvious: longer lifetime…

Designing Events for Meaningful Engagement

From Customers to Advocates, from Employees to Brand Ambassadors

Building trust, adaptability and engagement in a BANI environment Roundtable reflections – Retail Street Talent 2026 Retail is no longer defined solely by product, price, location or service. Increasingly, the brands that stand out are those…
Loyalty in Uncertain Times: Why Customer Engagement Matters More Than Ever

Loyalty in Uncertain Times: Why Customer Engagement Matters More Than Ever

The UK high street and hospitality sectors are once again facing a period of economic uncertainty. Several established brands and household names are closing stores or disappearing from the high street entirely. Brands such as River Island,…

The “Special” Relationship: Why Customer Experience Depends on Employee Engagement

Reflections from the Panel The connection between Employee Experience (EX) and Customer Experience (CX) is often discussed, yet rarely fully understood. Across sectors - from hospitality and sports to financial services and transport -leaders…
,

How to Turn Customers into Brand Ambassadors: The 6 Stages of the Customer Journey

Explore the interactive carousel to learn more about each phase of the customer journey: click on each stage to discover how your brand can support, nurture, and strengthen customer loyalty every step of the way. From the first point…

Does Black Friday Create Loyal Customers – or Just Expensive One-Time Buyers?

Every year, retailers invest huge budgets into Black Friday and Cyber Monday (BFCM) campaigns, offering steep discounts to drive a surge of sales. But as the dust settles in January, one question always lingers: do these seasonal promotions…

Between the posts: What Football Taught Me About Employee Engagement

Earlier in my life, I spent countless hours between the posts as a goalkeeper, dreaming of becoming a professional footballer. That dream didn’t quite materialise, but I was fortunate to enjoy playing the game at a decent level for many years.  Football…

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