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Motivait blog

Brands today are constantly fighting for consumer attention and profitability in an era of constant change, connectivity and competitive challenge. And of course, customers today have the ultimate power in all of this - the power of choice. Choice…

In today’s competitive market, the period from when someone makes the commitment to join right through their first few months in the role is key. Key to ensuring that the new employee is engaged with their work and the organisation they’re…

A Two-Way Street Lack of engagement in the workplace is an issue that isn’t going anywhere, any time soon. Everyone has days where they hit the brick wall or count the seconds on the clock until they leave; but the problem is when those…

User Experience (UX) is the practice of product or service design that looks beyond the physical or visual design. It analyses, enhances and emphasises the way people could interact with the experience being created. With the growing need…

Gamification actually doesn’t have to be fun. For many the word “Gamification” conjures images of video game-like experiences, where people maybe race cars, or collect trophies, or compete in timed challenges against colleagues, and…

Gamification, the use of game design, game elements and play for non-entertainment purposes, is a divisive word. It conjures pictures of employees and customers playing video games, where in reality it very rarely looks like that. Gamification,…

It's not all Fun and Games   The last few weeks have given me plenty of food for thought. The end of November saw the second annual instalment of Gamification Europe, a great chance to catch up with old friends and take stock of what…