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Before answering the question of “Why Gamification”, it probably makes sense to wrap our heads around "What is Gamification?" for this discussion. If you look around, you will find several different definitions. From a non-academic perspective,…

 Happy employees drinking chai lattes, playing pool and table tennis, being creative and brilliant. That is the vision some have come to imagine is the ideal work environment. We have all seen the pictures from companies like Google, with chilled…

As digital continues to become the norm, retailers with “traditional” card based, point collection loyalty schemes are feeling the push to evolve. In a world where people carry a supercomputer with them at all times, the idea of a plastic…

It’s been a month now since the UCL Centre for Behaviour Change 2018 conference “Going Digital & Beyond” and I have been reflecting on a key theme that struck me as being so important and relevant in the work I do at Motivait. Mostly,…

Everyone seems to have a loyalty scheme these days, from local sandwich shops to global retailers. Just look in your wallet or your purse and count how many loyalty cards you have in there! Research by Nielsen for their Global Retail Loyalty…

It’s open season in the world of applying for graduate schemes. In the background, Brexit negotiations and threats of a 2020 “brain drain” tinge the graduate recruitment market with nerves and uncertainty. Still, for now, the same huge…

A friend made fun of me recently as we looked at booking a weekend away. Within seconds of us deciding on a city, I’d started ‘the list’. “Remember to schedule in ‘have fun’ somewhere between 11am and 11pm” they texted. “The…