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User Experience (UX) is the practice of product or service design that looks beyond the physical or visual design. It analyses, enhances and emphasises the way people could interact with the experience being created. With the growing need…

Gamification actually doesn’t have to be fun. For many the word “Gamification” conjures images of video game-like experiences, where people maybe race cars, or collect trophies, or compete in timed challenges against colleagues, and…

Gamification, the use of game design, game elements and play for non-entertainment purposes, is a divisive word. It conjures pictures of employees and customers playing video games, where in reality it very rarely looks like that. Gamification,…

It's not all Fun and Games   The last few weeks have given me plenty of food for thought. The end of November saw the second annual instalment of Gamification Europe, a great chance to catch up with old friends and take stock of what…

Delivering EVP through employer branded experiences So, you have begun your own company-wide introspection to define your Employee Value Proposition (EVP), or have already defined it, now it’s time to think about delivery, or in other…

Before answering the question of “Why Gamification”, it probably makes sense to wrap our heads around "What is Gamification?" for this discussion. If you look around, you will find several different definitions. From a non-academic perspective,…

 Happy employees drinking chai lattes, playing pool and table tennis, being creative and brilliant. That is the vision some have come to imagine is the ideal work environment. We have all seen the pictures from companies like Google, with chilled…