Being a member of a university group, football club, or supporter of a charity often relates back to common interests and concerns, shared experiences and objectives, or the desire to be part of an initiative with which we identify and value. However, with distractions, responsibilities and priorities competing for people’s attention and money, sometimes a shared cause or experience alone isn’t enough to sustain engagement. Charities must build awareness to attract volunteers and donations, alumni groups struggle to keep emotional links alive over time, clubs fight to satisfy members in good times and bad.
We believe the solutions to these challenges focus more on leveraging the pre-existing emotional connection, capturing hearts and minds and sustaining that bond. Approaches directed towards creating value for the individual, but that work to unite communities towards the same, shared objectives of driving awareness and commitment, boosting participation, and enhancing collaboration.