Our Gamification Guru, Andrzej Marczewski, breaks down some of the theories and concepts we often talk about and use in our Engagement Solutions.
Interested in how Gamification or Behavioural Science could help your organisation achieve objectives and boost engagement?
The last few months have opened the public’s eyes to vulnerabilities in the care system more than ever before. Groups and communities have been isolated, while those trying to protect them have had increased pressure and responsibility, with little or no enhanced approaches to help. There is a real need to rebuild care and connection, utilising the tools and innovation we often apply to other sectors of society.
What should the next generation of care look like? Where could we go from here for cross-collaboration between communities and areas of expertise? Can similar approaches and an understanding of users be applied in a preventative way? And how can we innovatively introduce technology in everyday interactions to improve quality of life?
In our virtual lecture with Newcastle University Open Lab, the team walk through a solution focussed on streamlining and reimagining working processes with compassion. We examine the development journey, through the lens of a real care shift, as an example of how technology, UX design, and empathy can come together to create insightful tools that empower users and promote quality care.
The first step of many towards addressing the structural, resourcing, societal and emotive challenges at the heart of an aging population.
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For many of us, recent events have challenged our concept of collaboration, connectivity and life in general. Remote teams have been forced to juggle integrating work and personal needs, while organisations have had to respond to a chain of complicated business conditions and challenges. The future seems to offer no clarity. A key question on the minds of employers now is how can they continue to keep a workforce engaged in times of such uncertainty. Any organisation’s greatest asset, engaged employees feel empowered and inspired to perform to the best of their abilities, deliver excellent customer experiences and achieve organisational goals.
At a time when many organisations are having to quickly re-evaluate strategies, resources and culture as well as develop new policies and approaches; there is an opportunity to creatively enable employee engagement.
Our latest webinar explores how we can build participation, motivation and commitment in a workforce with evolving perspectives, needs and values. The team look at how elements of game thinking and motivational theory can be used to maintain and increase engagement, and how this can then be embedded in HR best practices in order to make a real difference in the workplace when people may feel disconnected, disrupted, unfulfilled, and uncertain of the future.
Events of late created a “forced trial” of remote working for many companies, shifting the way we all think about collaboration and teamwork. In this webinar we look at how motivational theory can be used to maintain and increase engagement across businesses during such unprecedented times, where people feel disconnected, disrupted, unfulfilled, and uncertain of the future.
Tech solutions are not enough, especially in isolation. They need to have people’s needs at their core. In the session below we explored how understanding this can improve communication, productivity and overall engagement across teams and businesses.
For more background reading on the subject, check out our post on remote work and RAMP
The demand for remote working keeps growing, with technology enabling employees to balance personal life with their commitment to work. How can companies be preparing to meet expectations and adapt to a more remote workforce?
Check out the stats below or download your own copy of the infographic.
As we face new challenges in the workplace and the world in general, it seems that working from home and remote workforces will become an increasingly common practice. Employees and employers alike will be feeling the strain to balance priorities and maintain ‘business as usual’ structures. Communication tools and software are imperative for ensuring connectivity. If implemented alone, without strategy and an understanding of how your team engage in their work, they can feel like tools to monitor and observe employees.
Here we will look at how even just a basic understanding of motivation can help you to ensure your employees or your team, whatever their profile or drives, stay engaged and motivated whilst working from home – now and in the future.
The RAMP model is based on Self Determination Theory and stands for Relatedness, Autonomy, Mastery and Purpose. Relatedness taps into our innate desire to be connected to others, Autonomy, the need to have choice and freedom. Mastery is a need to improve, feel progress and achievement. Finally, Purpose can be described as the “reason” we do things.
All of these can hold the key to make working from home feel as productive or satisfying as working in an office.
This is one of the most important aspects that can be lost when working from home. In the office you always have people around to talk to, bounce ideas off and even just share a lunch break with. Working from home can be calming for some, isolating for others – and in times of uncertainty it is important to find ways to stay connected, not micromanaged.
With remote work, it is important to accept that employees will naturally have more freedom and inevitably less structure than they may have in the office. If they are working from home to balance family life or health needs or extenuating circumstances with work commitments, flexibility is important. Flexibility doesn’t mean employees going MIA – which is a message for both employees and their managers. Don’t tie your employees to their desktops and phones out of fear. Connect with them and empower them to continue contributing and they will feel all the better (and perform more) for it.
This may be a little less obvious at first. If you are suddenly now part of a remote team, you might be feeling like your career progression has gone on hold, or maybe you’re struggling to keep up with your company’s e-learning system with other things on your mind. How can people develop their skills or experience when there is no one there to see them do it? Particularly if you’re from a more traditional working environment, working from home can end up feeling like you’re just sitting around. Mastery is about more than ticking boxes. Mastery is about achievement, and there are many ways for you to feel you are continuing to accomplish things professionally in a less conventional setting.
There are two versions of purpose that are important here. Firstly, finding some sort of value and meaning to the work you are doing – a reason why you are doing it. Organisations and employers play a huge role in this by helping to remind employees why the work they do is important, and emphasising that they are all part of a collective, collaborative group rather than remote satellites. The other aspect is philanthropic purpose, helping others. As mentioned before remote working, especially if somewhat involuntary, can be isolating for your team members. It is vital for team morale and motivation to keep up the human aspect of work rather than only pinging people for a favour or work related question.
Lack of engagement in the workplace is an issue that isn’t going anywhere, any time soon. Everyone has days where they hit the brick wall or count the seconds on the clock until they leave; but the problem is when those days become the norm. Every year more research and statistics come out and cause concern as they reveal how the majority of employees feel unengaged at work, how even engaged individuals are at risk of burnout, and how just measuring levels isn’t actually helping anyone.
It was interesting to see in the recent NYT Smarter Living piece ‘Feeling Uninspired at Work?’ that the advice focussed on the individuals and employees: take some time to refresh your mind, send the email you’ve been meaning to send, find a way to tick something off your to-do list no matter how small. All positive ways to give yourself a sense of progress or accomplishment. That said, the achievements end up benefitting the employer as much as the employee. Which brings up another common frustration. The responsibility can’t always be on the individual to restart their motivation generator. Employers can also be providing the right tools and environment to make engagement in the workplace a possibility and a reality, rather than “something that would be nice to have”.
Employees today have endless distractions and opportunities just a click away, and in many cases face outdated management styles and frameworks that stifle motivation. Left unaddressed, disaffection, detachment and disillusionment are huge blockers for any company trying to roll out new objectives, embed values and culture, or retain talent. So, what do you do? Offer Taco Tuesdays for everyone? Redesign the office space to include more plants and natural light? Provide ping-pong tables? These are fine ideas and they can work as rewards, but they don’t move the engagement dial in the long term as they don’t address the root of the challenge – how to engage people in the uninspiring everyday processes or procedures they have to do.
No companies truly want their employees to be miserable. More than ever before organisations today are under pressure to craft modern, appealing offerings for employees, that stand out from the competition – attracting new exciting talent, developing employees into the best they can be, enabling the right work/life balance, supporting meaningful causes, offering more opportunities… It’s a lot to promise and consistently deliver. Where do you even begin?
We define engagement as an emotional and psychological attachment people have to a brand, product, idea or organisation. The feeling of trust you have towards a cosmetic brand because you like their ethics, their marketing, and the fact you can see results (albeit small) after using their products. Because of how they make you feel, you keep buying from them again.
So, in order to foster engagement in any environment, you need to start with the people. Understand their drives, their motivations, what they enjoy and what their pain points might be. Once you can better empathise with them, you will be in a much stronger position to work on impactful and meaningful engagement solutions. If your employees feel that you understand their needs and that your programmes empower them, rather than further complicate their day, they’ll then be more willing to adopt new approaches.
A lot of the work we do at Motivait comes down to helping companies enhance the experience of a specific area or process. A more exciting onboarding process, redesigning manager training and development, driving teamwork and collaboration. We use RAMP theory as a core part of our solution design process to encourage intrinsic engagement – a drive that comes from within – as this is what helps turn passive individuals into active participants. When their sense of Relatedness, Autonomy, Mastery and/or Purpose are reinforced, people willingly take part in specific activities and work towards objectives because they want to, rather than feel they have to.
More often than not, small changes that then add up to a larger impact over time is the best starting place. Seeing progression is important, much like the NYT article referred to when suggesting ticking off items of a to-do list. What is even more powerful is having the acknowledgment or encouragement come from colleagues or managers, rather than always being self-generated.
Simply developing mechanisms for positive feedback when tasks are usefully achieved can improve people’s motivation to continue. Creating an environment where employees can see the corporate values in action, rather than just listing abstract concepts, through champions and leaders leading by example. An engaged workforce will be more open to collaborating, committing, and representing, once they understand the reciprocity and value to their contribution in the greater scheme of the organisation.
Solutions and practices that reinforce the idea “we want to make your experiences with us better!” are all it takes to start shifting perceptions. Once they take root, they can then become vehicles for promoting and influencing desired behaviours and be a step closer to achieving company objectives, values and culture you’ve set out for success.
A friend made fun of me recently as we looked at booking a weekend away. Within seconds of us deciding on a city, I’d started ‘the list’. “Remember to schedule in ‘have fun’ somewhere between 11am and 11pm” they texted.
“The list” is where I- you guessed it- list out the key things to see, visit, eat in any destination I’m headed to. It’s begun to frequently take the form of a shared Google doc with whoever I’m going with, and yes, it does eventually start to develop schedule-like symptoms. Times where we might be leaving the hotel, when we could make dinner reservations, how long it could take to walk from one monument to the next and look there’s even a great ice cream place along the way for a pit stop at 3.17 on Friday.
Before you sign me up for a crash course in spontaneity, I should reassure you that I rarely ever follow ‘the list’ word for word. I’ll end up wandering around, see a street sign I recognise from my searches and remember that an interesting tea house/museum is nearby. In reality, this list is simply where I collect parts of a puzzle that I get to put together as I go along. My own personalised travel recommendations that I collect as I get excited about the upcoming trip. It’s inspired by the Facebook album I scrolled through, the Lonely Planet article I read, the Instagram pictures I pictured myself in. TripAdvisor recommendations, local food blogs, the hotel review that caught my eye because the building has an interesting back story. On my phone I’ve gone exploring, piecing together an experience I’d want to live. You could say it’s a millennial specific affliction. Really, it’s the same day-dreaming we’ve all done at our desks or on our daily commute. However, through the rise of social media and enhanced digital photography, we can now delve deeper into that “Wish You Were Here” feeling, and it’s something travel marketing professionals are really beginning to mine into it.
Recent research has pointed out that 80% of people trust the opinion of friends and family when it comes to booking a holiday. The survey found that people were less likely to use sites like TripAdvisor, Facebook or Twitter as primary sources for recommendation. Stats like these reinforce what we’re seeing across industries: recommendations and references are becoming principal purchasing influencers. The results or trends aren’t suggesting that the reach of social media should be ignored when advertising or sharing a message. However what that message conveys is important. Part of the work we do at Motivait is to reintroduce personal touches or user centricity back into processes and experiences. Our solutions rely on UX and UI research to make sure we design something that will tap into those emotional, intrinsic motivators. Why are people influenced by their best friend’s album from their #amazingadventure? Because when they see someone they personally relate to enjoying an experience, they can picture themselves enjoying it too.
Travellers, more than ever before, are able to engage with the stories and experiences of a place so that they’ve bought into their potential holiday before they’ve even booked anything. While tourism may have often been considered a stable and unchanging industry- people are always going to want a holiday- today’s digital platforms are offering an opportunity for organisations, councils, and national bodies to flex their creative muscles. People still want a holiday. But they can also now picture and curate the holiday experience they could have. And they would thrive on the chance to see themselves as the protagonist of that story or experience.
Better still, travel and tourism bodies can deliver experiences that connect with audiences they may have lost touch with. Museums or galleries that would have once got an eye-roll from younger generations, could present a story or path to follow that ignites the explorer within. Could a city famous for its lamb dishes offer a route where the vegetarian traveller can still come away giving it a 10/10 for gastronomy? The potential to connect with your audience can be limitless; as long as you remember to put them at the heart of the destination.
Everywhere we look these days we see digital transformation is a top priority item on the corporate ‘to do’ list. External comms to customers and prospects, internal comms to employees and partners – expanding the reach and accessibility of content farther and wider than ever before.
Nowhere is this more evident than in the third sector. A recent report published by the House of Lords Select Committee on Charities, Stronger Charities for a stronger society, devotes a whole chapter to the use of digital technology in the third sector, saying that the integration of digital technologies into people’s lives and the changing nature of communications, particularly through social media, have significantly changed the environment that charities can operate within. Read more
The computer games industry has grown steadily over the last 40 odd years. The expansion of accessible platforms, the increase in pure computing power, the social gaming revolution on mobile; all significantly expanding the reach and the use of games for diversion and enjoyment. And the enjoyment aspect is crucially important– after all, that is the sole purpose of games – to stimulate enjoyment, to provide an escape from reality, to have fun! Read more
