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Employee Engagement, Employee Experience, Engagement

Employee Experience: The Overlooked Driver of Customer Experience

When we talk about delivering an exceptional customer experience, the focus often lands on technology, processes, or marketing. But there’s a powerful factor working behind the scenes that’s too often overlooked: the employee experience. 

At Retail Street Talent, we spoke with professionals from across the industry about this vital connection, and the message was clear: What your people experience on the inside is exactly what your customers feel on the outside. 

When employees feel valued, heard, and aligned with a company’s purpose, it shows in every interaction. It’s not just about short-term engagement, it’s about building a culture that inspires, supports, and connects. 

Motivated teams aren’t built through perks alone, but through meaningful work environments that people believe in. 

In our video, you’ll hear directly from those living it day to day, honest insights from brands that understand the real link between internal culture and external impact. 

How does the employee experience impact the customer experience?

What can companies do to motivate their employees?

21/07/2025/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2025/07/Cover-Blog-RST.jpg 1333 2000 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2025-07-21 13:03:122025-07-21 13:04:59Employee Experience: The Overlooked Driver of Customer Experience
Employees, Engagement

Driving Business Growth through Employee Engagement

Stronger teams. Better outcomes. Sustainable success.

Current Workforce Trends:
Did You Know?

These trends highlight a clear challenge, but the good news is, they can be turned around.

By improving the employee experience, companies can foster a more engaged workforce, leading to better results and stronger performance.

So, what drives Employee Engagement?

Employees are most engaged when they have:

 

When these needs are met, employees are more likely to stay motivated, committed, and contribute at a higher level.

The Impact of Engaged Employees

Engaged employees don’t just contribute, they create real, measurable results.

Key benefits of engagement are: 

 

 

Digital Solutions to enhance engagement

Digital tools are key in improving engagement by creating personalised experiences that are relevant, valuable and impactful

Yet, only 16% of companies are using technology to enhance engagement.

How digital solutions make a difference:  

  • Data-driven insights: Track engagement trends and resolve issues proactively.
  • Recognition platforms: Regularly acknowledge employee efforts, increasing loyalty and motivation.
  • Real-time feedback & tailored learning paths: Address employee needs and support continuous growth.

 

By leveraging digital platforms for continuous feedback, rewards, and personalised development, organisations can create more effective engagement experiences. These tools not only recognise achievements but also ensure that employees feel valued, supported, and motivated in their roles every day.

15/07/2025/by Millie Probert
https://www.motivait.net/wp-content/uploads/2025/05/image-3.png 2633 3952 Millie Probert https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Millie Probert2025-07-15 13:08:082025-07-15 13:08:08Driving Business Growth through Employee Engagement
Engagement

Loyal Customers Start with Engaged Employees

Employee engagement isn’t just about creating a positive work culture, it’s about creating a deep emotional attachment between the employees and their work, their colleagues and their organisation. When employees genuinely care for the company mission, feel a sense of purpose in their role and are invested in the organisation’s success they provide better service, engage meaningfully with customers and contribute to a successful brand. Ultimately, this bond directly impacts customer satisfaction, loyalty and business success. 

The Link Between Employee Engagement and Customer Satisfaction

A study by Harvard Business Review found that for every one-star improvement in a company’s Glassdoor score, there was a corresponding 1.3-point improvement in its customer satisfaction score. This clearly indicates that companies investing in the engagement of their employees will see a direct benefit in how customer perceive and interact with them.  

 

 

When employees feel valued, they bring that positivity into their customer interactions. They are more likely to engage in friendly conversations, go the extra mile to help customers and resolve issues quickly. This exceptional service leaves customers satisfied and increases the likelihood that they will return or even recommend the company to their network.  

The Cycle of Engagement: Employees, Customers and Growth

 

 

The more engaged and fulfilled employees are in their work, the more motivated they will be to perform at their best. Engaged employees don’t just complete tasks; they bring enthusiasm, creativity and problem-solving abilities that enhance customer experience. This cycle of engagement drives growth:  

  1. Engaged Employees – Employees who are engaged are more productive, committed, creative and loyal.  
  2. Better Customer Interactions – Engaged employees provide outstanding service, making customers feel valued and heard. 
  3. Satisfied Customers – Positive interactions lead to higher customer satisfaction, increased trust and stronger brand loyalty. 
  4. Business Growth – Satisfied customers return, refer others and contribute to higher profitability.  

A Gallup report highlights that companies in the top quartile of employee engagement experience 23% higher profitability, 18% higher productivity and 10% increased customer ratings compared to those in the bottom quartile.  

Engaged Employees as Brand Ambassadors

Beyond direct customer interactions, engaged employees also serve as brand ambassadors. They naturally embody the company’s values, promoting its products and services to their own networks. According to a Nielsen study, 84% of customers trust recommendations from friends, family, and colleagues. Engaged employees who are satisfied with their work environment are more likely to recommend their company’s offerings, contributing to positive word-of-mouth marketing and customer retention.  

The Financial Impact of Employee Engagement

Investing in employee engagement isn’t just about morale – it delivers tangible financial benefits. A survey revealed that companies with happier employees earned 147% more per share than their competitors. Another Gallup study found that organisations in the top quartile of engagement have shown up to 4x greater earnings-per-share growth compared to their competitors. This demonstrates that companies prioritising employee satisfaction ultimately outperform those that don’t.  

Creating a Culture of Engagement 

To foster employee engagement and, in turn, drive customer satisfaction, businesses should focus on:  

  • Recognition and Rewards: Regularly acknowledge employees for their contributions and efforts.  
  • Career Development: Provide opportunities for learning, growth and advancement.  
  • Open Communication: Encourage transparency and feedback from employees.  
  • Purpose : Aligning work with meaningful organisational goals and values that resonate with employees. 

As Simon Sinek said,

 “Customers will never love a company until the employees love it first.”

Prioritising employee engagement creates a ripple effect that leads to greater customer satisfaction, brand loyalty and long-term business success. 

Conclusion 

The evidence is clear: businesses that invest in their employees see a direct, positive impact on customer engagement and financial performance. Engaged employees create loyal customers and loyal customers drive sustainable growth. By fostering a workplace culture that values and supports employees, companies can create a powerful cycle of success, one where everyone, from employees to customers to shareholders, benefits. 

 

References:

Brim, B. J., & Robison, J. (2019, May 2). How a focus on people’s strengths increases their work engagement. Gallup. Available at : www.gallup.com

Harter, J. (2019, August 14). The key to happy customers: Happy employees. Harvard Business Review. Available at: www.hbr.org

Harter, J. K. (2013, June 20). Employee engagement drives growth. Gallup. Available at: www.gallup.com

HR Future. (2023, January 18). The link between happy employees and happy customers. Available at : www.hrfuture.net

Nielsen. (2013, September). Under the influence: Consumer trust in advertising. Nielsen. Available at: www.nielsen.com

 

 

Did you find this interesting?

Learn how engaging your employees can transform your business. Access our detailed report with key data and strategies to empower your team and build customer loyalty.

“Engaged Employees = Business Success. How to make the Employee Journey count” 

12/06/2025/by Bill Paris
https://www.motivait.net/wp-content/uploads/2025/06/image-2.png 2633 3952 Bill Paris https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Bill Paris2025-06-12 09:41:132025-09-08 14:22:51Loyal Customers Start with Engaged Employees
Customer Engagement, Engagement

Retail Master Sumit 2025: Driving emotional engagement 

What if we all focussed on loyalty and customer engagement as an emotional relationship, and not as something based solely around a transaction?  💬

In a keynote speech at the Retail Masters Summit in Madrid, we shared thoughts on how the industry is evolving and took away a lot of reflections from the different perspectives, experiences and challenges that leading retailers discussed. 

Despite the fierce competitive environment, geopolitical and economic uncertainty, and a consumer population saturated with offers or discounts, we are even more convinced that the real key lies not just in the quantity of members who may initially sign up to a loyalty programme or to receive a newsletter, but in the quality and value of the engagement that is achieved, maintained and developed with them. 

For us, loyalty is not just about rewarding a transaction. It is about consistently building relevance, value, empathy, trust and emotion.

During his presentation, our CEO Antony Jones talked about how we support over 100 million secure loyalty interactions across the globe, integrating physical and digital channels in real time to create fluid, personalised and meaningful experiences for the customer. Transactions obviously matter as outcomes for all brands, but even more important, at a time of tightening margins, is what they can represent: the development of authentic, valuable and sustainable customer relationships.

The real challenge is not just to capture, but to maintain, develop and strengthen the value of each customer interaction. Speaking their language, recognizing them as an individual, and building connections and value that really matter. Technology has a critical role to play in building this customer experience, but we also believe passionately in it as an enabler of human potential and employee engagement to optimise that very experience. 

Thank you to everyone who came to listen, discuss and share. We take away much more than a great day meeting, listening to and understanding the amazing professionals from this fantastic sector: we take inspiration to continue developing what we do every day.  

29/05/2025/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2025/05/RMS2025-041.jpg 1333 2000 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2025-05-29 09:06:312025-05-29 09:06:31Retail Master Sumit 2025: Driving emotional engagement 
Engagement

The Growing Role of Gamification in Education

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20/01/2025/by Will Kent
https://www.motivait.net/wp-content/uploads/2024/12/Motivait-The-Growing-Role-of-Gamification-in-Education-Cover.jpg 1079 1618 Will Kent https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Will Kent2025-01-20 07:55:202025-01-21 10:13:19The Growing Role of Gamification in Education
Engagement

From Playtime to Practicality: What Video Games Can Teach Us

The year was 2006, and in Nepal, a 20-day curfew was imposed. I was just 10 years old back then, blissfully unaware of the political turmoil unfolding around me. To my delight, school was closed, and like most kids my age, the lack of homework felt like a mini-vacation—a rare treat, especially since online classes were non-existent at that time!

By coincidence, just three days before the curfew began, I had purchased two video games purely based on their intriguing covers with no idea what to expect: Grand Theft Auto: Vice City and Silent Hill 2. During those 20 days of confinement at home, I immersed myself in both titles and finished both games. And so, my passion for video games was born.

Looking back on my years of playing video games, I have come to realise that they are more than just entertainment; they provide valuable guidance for our personal and professional lives. So, the next time you play a game, remember it’s not just about having fun; you might learn something that can help you in the real world!

Critical Thinking:

Critical thinking is an essential skill developed through gameplay, as many video games place players in situations that require careful evaluation and rapid decision-making. Players frequently encounter intricate challenges where they need to analyse information or consider possible outcomes. For example, strategy games often demand that players manage resources, predict their opponents’ actions, and adapt their strategies accordingly. This ongoing cycle of refining tactics indirectly hones problem-solving abilities. In a business setting, these critical thinking skills are essential when it comes to making informed decisions, assessing risks, and developing effective strategies – all key skills whatever department you’re in.

Innovation and Creativity:

Video games are everyday reminders and representation of innovation and creativity that companies are capable of, with each new release propelling the industry to constantly evolve and compete for better. Developers explore new gameplay mechanics, narrative styles, and immersive technologies, expanding the boundaries to enhance player engagement. This spirit of innovation creates an environment where creative thinking is essential. Companies can implement similar approaches by promoting collaborative brainstorming sessions, valuing diverse perspectives and ideas, and encouraging calculated risks. Through creativity, businesses can create distinctive products, draw in loyal audiences, and maintain competitiveness in a fast-changing market. In its best moments, the gaming industry illustrates how innovation can lead to remarkable results and inspire fresh perspectives.

Storytelling:

Outstanding video games are celebrated for their engaging storytelling, which captivates players and enriches their experiences. Through immersive narratives, games forge emotional bonds that resonate with audiences. Storytelling is a great tool to leverage to connect with customers on a personal level, enabling them to relate back to the brand’s values and mission. Strong storytelling helps a brand stand out in a competitive marketplace, making a product, company or message more memorable to audiences. By incorporating genuine narratives, that tune into genuine user needs into marketing approaches, companies can ignite interest, strengthen connections, and foster loyalty with their audience, all helping to enhance their brand identity.

Emotional Engagement:

Much like the golden era of advertising, games are effective mediums for evoking strong emotions, with realistic dialogues, unforgettable characters, or immersive gameplay experiences. Emotional engagement to build stronger connections with their customers. By appealing to feelings like joy, nostalgia, or even personal challenges, companies can create impactful experiences that resonate personally. A famous study in 2014 revealed that consumers are more likely to spend money on brands that evoke nostalgia, and this marketing phenomena is only accelerating post pandemic. Understanding and addressing the emotional needs of their audience enables companies to cultivate loyalty and trust. By designing campaigns that evoke emotions—whether through storytelling, visuals, or community involvement—businesses stand out, encouraging lasting relationships and increasing the likelihood of a customer’s return.

Learn Quickly by Embracing Failure:

Many games embody a “fail fast, learn fast” approach, prompting players to experiment, make mistakes, and retry without the fear of serious repercussions. This iterative process cultivates resilience and creativity, as players gain insights from their failures to refine their strategies. Businesses can take on a similar perspective by regarding setbacks as important learning moments rather than failures. Fostering a culture of experimentation enables teams to innovate and adapt swiftly. By examining mistakes and applying those lessons, companies can improve their products and services. This strategy encourages ongoing improvement and agility, ultimately leading to increased success and a more engaged workforce.

14/01/2025/by Shrijan Tiwari
https://www.motivait.net/wp-content/uploads/2024/12/BlogPortada_Videogames.png 1080 1920 Shrijan Tiwari https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Shrijan Tiwari2025-01-14 07:44:192025-01-14 07:44:19From Playtime to Practicality: What Video Games Can Teach Us
Engagement

Enhance Employee Engagement at Every Stage of their Journey

Employee engagement is not something that happens by chance; it is the result of a combination of interconnected factors that influence what people feel, think, and do in their daily work life. Creating a culture of engagement not only improves performance but also strengthens the emotional bonds between employees and the company. But how can we achieve this effectively?

In this blog, we will explore strategies to create meaningful experiences that positively impact employees from their first contact with the company to their professional development.

The Employee Journey: Every Stage Matters

From the moment an employee accepts a job offer, their experience within the company begins to shape their level of engagement. Every stage— the first day, the first few weeks, and their ongoing development—is an opportunity to create a lasting emotional connection. The key is to ensure employees feel:

  • Valued
  • Supported
  • Inspired
  • With a clear purpose

An environment that cares for these aspects not only improves individual performance but also strengthens the sense of belonging and collective motivation.

Strategies to Foster Engagement

Here are some effective ways to create a fulfilling work experience for your employees:

  1. Provide tools and support:
    Ensure that employees have the necessary resources to carry out their tasks effectively. The lack of adequate tools or support can lead to frustration and demotivation.
  2. Recognize and celebrate achievements:
    Valuing efforts, even small successes, boosts self-esteem and a sense of purpose. A simple “great job” can have a significant impact.
  3. Offer inspiring challenges:
    Proposing challenges that align with employees’ personal and professional development helps them grow and reach their full potential.

To better understand how these elements come together, it’s helpful to visualize the Employee Journey. This graphic represents the different stages an employee goes through and how we can positively influence each one.

 

👉 Click here to view the Employee Journey in more detail and download it for reference.

When employee engagement is genuine, they not only work more efficiently, but they also feel part of something bigger. Even if they don’t stay with the company forever, a positive experience will turn them into brand ambassadors. When they leave, they may speak highly of the company or even consider returning in the future.

Wouldn’t it be ideal if everyone who passes through your organization leaves with a positive impression?

09/12/2024/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2024/12/iStock_81164337_XXLARGE.jpg 3283 4924 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2024-12-09 08:54:012024-12-09 09:05:18Enhance Employee Engagement at Every Stage of their Journey
Engagement

Black Friday & Cyber Monday: All Systems Go

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27/11/2024/by Lara Jones
https://www.motivait.net/wp-content/uploads/2024/11/Black-Friday_blog.jpg 1080 1920 Lara Jones https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Lara Jones2024-11-27 10:24:382024-11-27 14:24:09Black Friday & Cyber Monday: All Systems Go
Engagement

Motivait collaborates with InfoRETAIL to drive growth in the sector

On November 14th, the 3rd Annual “Mass Consumption and Retail” Conference, organized by Revista infoRETAIL was held at the Eurostars Madrid Tower Hotel. The event focused on key trends shaping the future of the sector, including advancements in artificial intelligence and the growing importance of emotional loyalty.

Our participation offered a valuable opportunity to engage with attendees, sharing perspectives on the latest trends and the current state of the retail industry in Spain. Together, we explored strategies to address emerging challenges and discussed the tools available to drive growth and adapt to the evolving behaviors of employees and consumers alike.

Motivait at InfoRetail 2024 Motivait at InfoRetail 2024

Our CEO, Antony Jones, emphasized the critical role of emotional connections in fostering deeper customer engagement and long-term loyalty. He also highlighted the importance of empowering employees by enhancing their motivation, engagement, and performance, while prioritising the retention of top talent—a vital asset for any retail business.

Furthermore, he explored how digital solutions can help brands build value-driven relationships, rooted in emotion and delivered through memorable experiences that amplify brand growth and customer affinity.

We thank Jesús Lozano and the entire InfoRETAIL and Ágora teams for delivering an exceptional event. It provided a great opportunity to exchange ideas and connect with professionals who, like Motivait, are leading the transformation of the sector.

22/11/2024/by Cristina Hernández-Palacián
https://www.motivait.net/wp-content/uploads/2024/11/Inforetail-Motivait-Photos.jpg 1080 1920 Cristina Hernández-Palacián https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Cristina Hernández-Palacián2024-11-22 09:37:522024-11-22 09:37:52Motivait collaborates with InfoRETAIL to drive growth in the sector
Employees, Engagement

The Power of Pre-Boarding

Let’s talk about the often-overlooked period between someone accepting a job offer and the first day in the role: the pre-boarding experience. Here’s why it’s crucial and the tangible benefits it brings to both new hires and organisations:

  • Engaged from the start: Build on the excitement and enthusiasm from the recruitment process and start to build a sense of belonging before they even start their new role.
  • Accelerated ramp-up: Using the time between acceptance of the offer and the start date allows new hires to hit the ground running and shortens the time to productivity.
  • Cultural immersion: Pre-boarding offers an opportunity to introduce new hires to the company’s culture, values, and mission, helping them understand what makes the organisation tick and show how they can start to contribute to its success.
  • Connection with new colleagues: An opportunity to build important and valuable relationships prior to joining can lead to a smoother integration into the team.
  • Reduced stress and uncertainty: Reinforce the new hire’s decision to join and help alleviate any doubts by providing a clear narrative for them as they prepare for their first day.
  • Retention and Loyalty: It makes new hires feel valued and appreciated. This early investment in their success can optimise loyalty, commitment and retention.
  • Brand enhancement: A positive pre-boarding experience contributes to a strong employer brand, which is crucial for attracting, engaging, and retaining talent.

By recognising the importance of the pre-boarding experience and leveraging it to its full potential, organisations can set new hires up for success quickly, minimise the risk of early attrition, drive engagement, enhance their brand and achieve greater organisational success.

If you are looking for creative and effective ways to build an exceptional pre-boarding experience then here at Motivait, we can help.

We design, develop and deliver digital experiences to enhance employee knowledge, connections and engagement.

TALK TO US

 

 

03/04/2024/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2024/04/Motivait-Pre-Onboarding.jpg 1335 2000 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2024-04-03 11:07:332024-04-03 11:08:46The Power of Pre-Boarding
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