MOTIVAIT
  • Home
  • Solutions
  • Resources
  • About us
  • Contact us
  • Menu
  • Twitter
  • Linkedin
  • Instagram

CATEGORY

ENGAGEMENT

 

Employee Engagement, Employee Experience, Engagement

Employee Experience: The Overlooked Driver of Customer Experience

When we talk about delivering an exceptional customer experience, the focus often lands on technology, processes, or marketing. But there’s a powerful factor working behind the scenes that’s too often overlooked: the employee experience. 

At Retail Street Talent, we spoke with professionals from across the industry about this vital connection, and the message was clear: What your people experience on the inside is exactly what your customers feel on the outside. 

When employees feel valued, heard, and aligned with a company’s purpose, it shows in every interaction. It’s not just about short-term engagement, it’s about building a culture that inspires, supports, and connects. 

Motivated teams aren’t built through perks alone, but through meaningful work environments that people believe in. 

In our video, you’ll hear directly from those living it day to day, honest insights from brands that understand the real link between internal culture and external impact. 

How does the employee experience impact the customer experience?

What can companies do to motivate their employees?

21/07/2025/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2025/07/Cover-Blog-RST.jpg 1333 2000 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2025-07-21 13:03:122025-07-21 13:04:59Employee Experience: The Overlooked Driver of Customer Experience
Employees, Engagement

Driving Business Growth through Employee Engagement

Stronger teams. Better outcomes. Sustainable success.

Current Workforce Trends:
Did You Know?

These trends highlight a clear challenge, but the good news is, they can be turned around.

By improving the employee experience, companies can foster a more engaged workforce, leading to better results and stronger performance.

So, what drives Employee Engagement?

Employees are most engaged when they have:

 

When these needs are met, employees are more likely to stay motivated, committed, and contribute at a higher level.

The Impact of Engaged Employees

Engaged employees don’t just contribute, they create real, measurable results.

Key benefits of engagement are: 

 

 

Digital Solutions to enhance engagement

Digital tools are key in improving engagement by creating personalised experiences that are relevant, valuable and impactful

Yet, only 16% of companies are using technology to enhance engagement.

How digital solutions make a difference:  

  • Data-driven insights: Track engagement trends and resolve issues proactively.
  • Recognition platforms: Regularly acknowledge employee efforts, increasing loyalty and motivation.
  • Real-time feedback & tailored learning paths: Address employee needs and support continuous growth.

 

By leveraging digital platforms for continuous feedback, rewards, and personalised development, organisations can create more effective engagement experiences. These tools not only recognise achievements but also ensure that employees feel valued, supported, and motivated in their roles every day.

15/07/2025/by Millie Probert
https://www.motivait.net/wp-content/uploads/2025/05/image-3.png 2633 3952 Millie Probert https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Millie Probert2025-07-15 13:08:082025-07-15 13:08:08Driving Business Growth through Employee Engagement
Customer Engagement, Engagement

Retail Master Sumit 2025: Driving emotional engagement 

What if we all focussed on loyalty and customer engagement as an emotional relationship, and not as something based solely around a transaction?  💬

In a keynote speech at the Retail Masters Summit in Madrid, we shared thoughts on how the industry is evolving and took away a lot of reflections from the different perspectives, experiences and challenges that leading retailers discussed. 

Despite the fierce competitive environment, geopolitical and economic uncertainty, and a consumer population saturated with offers or discounts, we are even more convinced that the real key lies not just in the quantity of members who may initially sign up to a loyalty programme or to receive a newsletter, but in the quality and value of the engagement that is achieved, maintained and developed with them. 

For us, loyalty is not just about rewarding a transaction. It is about consistently building relevance, value, empathy, trust and emotion.

During his presentation, our CEO Antony Jones talked about how we support over 100 million secure loyalty interactions across the globe, integrating physical and digital channels in real time to create fluid, personalised and meaningful experiences for the customer. Transactions obviously matter as outcomes for all brands, but even more important, at a time of tightening margins, is what they can represent: the development of authentic, valuable and sustainable customer relationships.

The real challenge is not just to capture, but to maintain, develop and strengthen the value of each customer interaction. Speaking their language, recognizing them as an individual, and building connections and value that really matter. Technology has a critical role to play in building this customer experience, but we also believe passionately in it as an enabler of human potential and employee engagement to optimise that very experience. 

Thank you to everyone who came to listen, discuss and share. We take away much more than a great day meeting, listening to and understanding the amazing professionals from this fantastic sector: we take inspiration to continue developing what we do every day.  

29/05/2025/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2025/05/RMS2025-041.jpg 1333 2000 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2025-05-29 09:06:312025-05-29 09:06:31Retail Master Sumit 2025: Driving emotional engagement 
Engagement

The Growing Role of Gamification in Education

Read more
20/01/2025/by Will Kent
https://www.motivait.net/wp-content/uploads/2024/12/Motivait-The-Growing-Role-of-Gamification-in-Education-Cover.jpg 1079 1618 Will Kent https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Will Kent2025-01-20 07:55:202025-01-21 10:13:19The Growing Role of Gamification in Education
Engagement

From Playtime to Practicality: What Video Games Can Teach Us

The year was 2006, and in Nepal, a 20-day curfew was imposed. I was just 10 years old back then, blissfully unaware of the political turmoil unfolding around me. To my delight, school was closed, and like most kids my age, the lack of homework felt like a mini-vacation—a rare treat, especially since online classes were non-existent at that time!

By coincidence, just three days before the curfew began, I had purchased two video games purely based on their intriguing covers with no idea what to expect: Grand Theft Auto: Vice City and Silent Hill 2. During those 20 days of confinement at home, I immersed myself in both titles and finished both games. And so, my passion for video games was born.

Looking back on my years of playing video games, I have come to realise that they are more than just entertainment; they provide valuable guidance for our personal and professional lives. So, the next time you play a game, remember it’s not just about having fun; you might learn something that can help you in the real world!

Critical Thinking:

Critical thinking is an essential skill developed through gameplay, as many video games place players in situations that require careful evaluation and rapid decision-making. Players frequently encounter intricate challenges where they need to analyse information or consider possible outcomes. For example, strategy games often demand that players manage resources, predict their opponents’ actions, and adapt their strategies accordingly. This ongoing cycle of refining tactics indirectly hones problem-solving abilities. In a business setting, these critical thinking skills are essential when it comes to making informed decisions, assessing risks, and developing effective strategies – all key skills whatever department you’re in.

Innovation and Creativity:

Video games are everyday reminders and representation of innovation and creativity that companies are capable of, with each new release propelling the industry to constantly evolve and compete for better. Developers explore new gameplay mechanics, narrative styles, and immersive technologies, expanding the boundaries to enhance player engagement. This spirit of innovation creates an environment where creative thinking is essential. Companies can implement similar approaches by promoting collaborative brainstorming sessions, valuing diverse perspectives and ideas, and encouraging calculated risks. Through creativity, businesses can create distinctive products, draw in loyal audiences, and maintain competitiveness in a fast-changing market. In its best moments, the gaming industry illustrates how innovation can lead to remarkable results and inspire fresh perspectives.

Storytelling:

Outstanding video games are celebrated for their engaging storytelling, which captivates players and enriches their experiences. Through immersive narratives, games forge emotional bonds that resonate with audiences. Storytelling is a great tool to leverage to connect with customers on a personal level, enabling them to relate back to the brand’s values and mission. Strong storytelling helps a brand stand out in a competitive marketplace, making a product, company or message more memorable to audiences. By incorporating genuine narratives, that tune into genuine user needs into marketing approaches, companies can ignite interest, strengthen connections, and foster loyalty with their audience, all helping to enhance their brand identity.

Emotional Engagement:

Much like the golden era of advertising, games are effective mediums for evoking strong emotions, with realistic dialogues, unforgettable characters, or immersive gameplay experiences. Emotional engagement to build stronger connections with their customers. By appealing to feelings like joy, nostalgia, or even personal challenges, companies can create impactful experiences that resonate personally. A famous study in 2014 revealed that consumers are more likely to spend money on brands that evoke nostalgia, and this marketing phenomena is only accelerating post pandemic. Understanding and addressing the emotional needs of their audience enables companies to cultivate loyalty and trust. By designing campaigns that evoke emotions—whether through storytelling, visuals, or community involvement—businesses stand out, encouraging lasting relationships and increasing the likelihood of a customer’s return.

Learn Quickly by Embracing Failure:

Many games embody a “fail fast, learn fast” approach, prompting players to experiment, make mistakes, and retry without the fear of serious repercussions. This iterative process cultivates resilience and creativity, as players gain insights from their failures to refine their strategies. Businesses can take on a similar perspective by regarding setbacks as important learning moments rather than failures. Fostering a culture of experimentation enables teams to innovate and adapt swiftly. By examining mistakes and applying those lessons, companies can improve their products and services. This strategy encourages ongoing improvement and agility, ultimately leading to increased success and a more engaged workforce.

14/01/2025/by Shrijan Tiwari
https://www.motivait.net/wp-content/uploads/2024/12/BlogPortada_Videogames.png 1080 1920 Shrijan Tiwari https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Shrijan Tiwari2025-01-14 07:44:192025-01-14 07:44:19From Playtime to Practicality: What Video Games Can Teach Us
Engagement

Enhance Employee Engagement at Every Stage of their Journey

Employee engagement is not something that happens by chance; it is the result of a combination of interconnected factors that influence what people feel, think, and do in their daily work life. Creating a culture of engagement not only improves performance but also strengthens the emotional bonds between employees and the company. But how can we achieve this effectively?

In this blog, we will explore strategies to create meaningful experiences that positively impact employees from their first contact with the company to their professional development.

The Employee Journey: Every Stage Matters

From the moment an employee accepts a job offer, their experience within the company begins to shape their level of engagement. Every stage— the first day, the first few weeks, and their ongoing development—is an opportunity to create a lasting emotional connection. The key is to ensure employees feel:

  • Valued
  • Supported
  • Inspired
  • With a clear purpose

An environment that cares for these aspects not only improves individual performance but also strengthens the sense of belonging and collective motivation.

Strategies to Foster Engagement

Here are some effective ways to create a fulfilling work experience for your employees:

  1. Provide tools and support:
    Ensure that employees have the necessary resources to carry out their tasks effectively. The lack of adequate tools or support can lead to frustration and demotivation.
  2. Recognize and celebrate achievements:
    Valuing efforts, even small successes, boosts self-esteem and a sense of purpose. A simple “great job” can have a significant impact.
  3. Offer inspiring challenges:
    Proposing challenges that align with employees’ personal and professional development helps them grow and reach their full potential.

To better understand how these elements come together, it’s helpful to visualize the Employee Journey. This graphic represents the different stages an employee goes through and how we can positively influence each one.

 

👉 Click here to view the Employee Journey in more detail and download it for reference.

When employee engagement is genuine, they not only work more efficiently, but they also feel part of something bigger. Even if they don’t stay with the company forever, a positive experience will turn them into brand ambassadors. When they leave, they may speak highly of the company or even consider returning in the future.

Wouldn’t it be ideal if everyone who passes through your organization leaves with a positive impression?

09/12/2024/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2024/12/iStock_81164337_XXLARGE.jpg 3283 4924 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2024-12-09 08:54:012024-12-09 09:05:18Enhance Employee Engagement at Every Stage of their Journey
Engagement

Black Friday & Cyber Monday: All Systems Go

Read more
27/11/2024/by Lara Jones
https://www.motivait.net/wp-content/uploads/2024/11/Black-Friday_blog.jpg 1080 1920 Lara Jones https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Lara Jones2024-11-27 10:24:382024-11-27 14:24:09Black Friday & Cyber Monday: All Systems Go
Engagement

Motivait collaborates with InfoRETAIL to drive growth in the sector

On November 14th, the 3rd Annual “Mass Consumption and Retail” Conference, organized by Revista infoRETAIL was held at the Eurostars Madrid Tower Hotel. The event focused on key trends shaping the future of the sector, including advancements in artificial intelligence and the growing importance of emotional loyalty.

Our participation offered a valuable opportunity to engage with attendees, sharing perspectives on the latest trends and the current state of the retail industry in Spain. Together, we explored strategies to address emerging challenges and discussed the tools available to drive growth and adapt to the evolving behaviors of employees and consumers alike.

Motivait at InfoRetail 2024 Motivait at InfoRetail 2024

Our CEO, Antony Jones, emphasized the critical role of emotional connections in fostering deeper customer engagement and long-term loyalty. He also highlighted the importance of empowering employees by enhancing their motivation, engagement, and performance, while prioritising the retention of top talent—a vital asset for any retail business.

Furthermore, he explored how digital solutions can help brands build value-driven relationships, rooted in emotion and delivered through memorable experiences that amplify brand growth and customer affinity.

We thank Jesús Lozano and the entire InfoRETAIL and Ágora teams for delivering an exceptional event. It provided a great opportunity to exchange ideas and connect with professionals who, like Motivait, are leading the transformation of the sector.

22/11/2024/by Cristina Hernández-Palacián
https://www.motivait.net/wp-content/uploads/2024/11/Inforetail-Motivait-Photos.jpg 1080 1920 Cristina Hernández-Palacián https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Cristina Hernández-Palacián2024-11-22 09:37:522024-11-22 09:37:52Motivait collaborates with InfoRETAIL to drive growth in the sector
Employees, Engagement

The Power of Pre-Boarding

Let’s talk about the often-overlooked period between someone accepting a job offer and the first day in the role: the pre-boarding experience. Here’s why it’s crucial and the tangible benefits it brings to both new hires and organisations:

  • Engaged from the start: Build on the excitement and enthusiasm from the recruitment process and start to build a sense of belonging before they even start their new role.
  • Accelerated ramp-up: Using the time between acceptance of the offer and the start date allows new hires to hit the ground running and shortens the time to productivity.
  • Cultural immersion: Pre-boarding offers an opportunity to introduce new hires to the company’s culture, values, and mission, helping them understand what makes the organisation tick and show how they can start to contribute to its success.
  • Connection with new colleagues: An opportunity to build important and valuable relationships prior to joining can lead to a smoother integration into the team.
  • Reduced stress and uncertainty: Reinforce the new hire’s decision to join and help alleviate any doubts by providing a clear narrative for them as they prepare for their first day.
  • Retention and Loyalty: It makes new hires feel valued and appreciated. This early investment in their success can optimise loyalty, commitment and retention.
  • Brand enhancement: A positive pre-boarding experience contributes to a strong employer brand, which is crucial for attracting, engaging, and retaining talent.

By recognising the importance of the pre-boarding experience and leveraging it to its full potential, organisations can set new hires up for success quickly, minimise the risk of early attrition, drive engagement, enhance their brand and achieve greater organisational success.

If you are looking for creative and effective ways to build an exceptional pre-boarding experience then here at Motivait, we can help.

We design, develop and deliver digital experiences to enhance employee knowledge, connections and engagement.

TALK TO US

 

 

03/04/2024/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2024/04/Motivait-Pre-Onboarding.jpg 1335 2000 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2024-04-03 11:07:332024-04-03 11:08:46The Power of Pre-Boarding
Employees, Engagement

Unlocking Success: Enhancing your new hire onboarding

It’s not just a nice to have – it’s a crucial first step towards success. Here’s why enhancing your onboarding experience for new hires matters more than ever.  

  • Setting the Scene: Providing the foundation for their journey within your organisation and re-enforcing their decision to join. 
  • Accelerating Integration: Immersing them into your company culture, processes, and team dynamics reducing time to productivity and improving their feeling of belonging.  
  • Making it personal: A relevant, personalised experience making them feel special and important and showing that your company really cares about them.   
  • Equipping them for early impact: By providing the necessary tools, resources, training and support, you can empower them quickly to focus on the business goals.  
  • Retention: A positive onboarding experience is more likely to help them feel engaged and loyal to the organisation, reducing the risk of early attrition.   
  • Making connections: It isn’t just about what you know -it’s about fostering relationships in the business encouraging team building, knowledge sharing and collaboration.  
  • Brand development: They will tell their friends, family, contacts and ex-colleagues developing the company’s brand in the market and making it easier to hire.    

 Don’t underestimate the power and value of the onboarding experience. It really can make a difference.

We design, develop and deliver digital experiences to enhance employee knowledge, connections and engagement.

TALK TO US

 

 

12/03/2024/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2024/03/iStock_81536515_XXLARGE.jpg 3283 4924 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2024-03-12 08:38:572024-03-12 08:38:57Unlocking Success: Enhancing your new hire onboarding
Page 1 of 9123›»

Categories

  • Alumni
  • Behavioural Design
  • Case Study
  • Citizens
  • Customer
  • Customer Engagement
  • Employee Engagement
  • Employee Experience
  • Employees
  • Engagement
  • Gamification
  • Learning
  • Learning & Development
  • Loyalty
  • Membership
  • MOTIVAIT
  • Motivation
  • Partners
  • Press releases
  • Team building
  • Whitepapers

Search

Motivait



UK Offices

Newcastle
The Core 5.22
Newcastle Helix
Bath Lane
Newcastle upon Tyne
NE4 5TF
+44 191 495 7340

Spain Offices

Madrid
Av. de Bruselas, 13
Ed. América
28108 Alcobendas
+34 91 425 86 57

Solutions
About
Careers

Resources
Blog
Contact

Certificates


Certificados IS 723258

Cookie Policy | Legal Information | Motivait® is a registered trademark of Motivait Holdings Ltd.
  • Twitter
  • Linkedin
  • Instagram
Scroll to top
Manage Cookie Consent
We use cookies to ensure that we give you the best experience in our website
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}