Building trust, adaptability and engagement in a BANI environment
Roundtable reflections – Retail Street Talent 2026
Retail is no longer defined solely by product, price, location or service. Increasingly, the brands that stand out are those that build genuine connections with people. Customers want to trust the brands they choose, feel part of something meaningful and know there are genuine people behind every interaction. More often than not, that connection begins internally — with the people who bring the business to life every day.
In this roundtable discussion, Carmen Afán (Business Development Director, Grupo Pedro Jaén), Rocío Capel (People & Organisation Director, Casa del Libro) and Carolina García (Founder, HUG&CLAU) shared their views on how organisations can place people at the centre while navigating an increasingly unpredictable world.
