CATEGORY

ENGAGEMENT

 

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Invest in engagement with the next annual budget

WhatsApp is on fire! Pings from friends, colleagues and family are popping up incessantly, looking for a chance to spend time together over the Christmas season. It’s time for “Happy Holidays!”, best wishes, a reawakening of certain feelings and the moment for reconciliations. Time to play the lottery -let’s see if fortune finally smiles on us!- time for filling up the fridge more than we should and pile on those Christmas kilos in the blink of an eye, those ones that take us the rest of the year to lose. Read more

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Disenchanted Customer seeking Engaging Loyalty Program

Call me needy, but I’m looking for an upgrade when it comes to customer loyalty. I’m not looking for it to just be prettier or faster and I don’t need it to be on an app. I’m not even unhappy with the current loyalty programs I’m enrolled in. To be honest, I’m a little detached from them and their offerings. I’m not fully active on most and only really signed up for the offer that was on offer that day. You could say I’m looking for love, not like, when it comes to committing to brands. So now I’ve saved all my points up and I am ready take the next step in loyalty, and I’m ready for brands who are going to give me that meaningful, long-lasting, sweep me off my feet kind of feeling. Read more

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What can we learn from games that helps us in business?

The computer games industry has grown steadily over the last 40 odd years. The expansion of accessible platforms, the increase in pure computing power, the social gaming revolution on mobile; all significantly expanding the reach and the use of games for diversion and enjoyment. And the enjoyment aspect is crucially important– after all, that is the sole purpose of games – to stimulate enjoyment, to provide an escape from reality, to have fun! Read more

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Beyond Points, Badges and Leaderboards

Business processes are fundamentally boring right?

Crunching through that Excel spreadsheet, entering data into the CRM system, logging invoices and purchases into the accounting system. Things that have to be done – usually by humans – that can prove difficult to keep people engaged and motivated in. These processes are almost always designed with efficiency in mind Read more

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Motivait



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