Entries by Patricia Wiggett
The “Special” Relationship: Why Customer Experience Depends on Employee Engagement
Reflections from the Panel The connection between Employee Experience (EX) and Customer Experience (CX) is often discussed, yet rarely fully understood. Across sectors – from hospitality and sports to financial services and transport -leaders are discovering a simple truth: investing in employees isn’t just about engagement. It directly impacts the quality, consistency and emotional resonance […]
Protecting Customer Information Builds Real Loyalty
Loyalty programmes are more than points and rewards – they’re about people. Every time someone interacts with a brand, they’re sharing something personal: their preferences, shopping habits and contact details. How a brand handles that information directly shapes whether the customer will stay engaged or walk away. In today’s digital environment, where breaches and […]
How to Turn Customers into Brand Ambassadors: The 6 Stages of the Customer Journey
Explore the interactive carousel to learn more about each phase of the customer journey: click on each stage to discover how your brand can support, nurture, and strengthen customer loyalty every step of the way. From the first point of contact to becoming true brand ambassadors, the most successful companies focus on designing memorable customer […]
Turn Shoppers into Brand Advocates: Seven Customer Engagement Strategies That Deliver Results
In Retail, Experience Is Everything Let’s be honest: products can be copied. Prices can be undercut. But the one thing no competitor can replicate? The relationship you build with your customer. In 2025, customer engagement isn’t a “nice-to-have”, it’s your growth engine. The most successful brands are the ones who connect, listen, and show up […]
Employee Experience: The Overlooked Driver of Customer Experience
When we talk about delivering an exceptional customer experience, the focus often lands on technology, processes, or marketing. But there’s a powerful factor working behind the scenes that’s too often overlooked: the employee experience. At Retail Street Talent, we spoke with professionals from across the industry about this vital connection, and the message was clear: […]
Retail Master Sumit 2025: Driving emotional engagement
What if we all focussed on loyalty and customer engagement as an emotional relationship, and not as something based solely around a transaction? 💬 In a keynote speech at the Retail Masters Summit in Madrid, we shared thoughts on how the industry is evolving and took away a lot of reflections from the different perspectives, experiences and […]
Meet Motivait: Federica
With Meet Motivait we want to show what makes us special: our people. Meet Federica, one of our UX & Creative Designers who joined the team in December 2024. Federica has a knack for solving challenges with creativity and a collaborative spirit, always finding ways to turn ideas into something meaningful. Outside of work, she’s happiest […]
Meet Motivait: Amina
With Meet Motivait we want to show what makes us special: our people. Meet Amina, one of our UX & Creative Designers who joined the team in December 2024. Amina is a dynamic force in our creative team, driven by curiosity and an eagerness to innovate. With her passion for designing new proposals and exploring fresh […]
The Future of Retail: Key Trends for 2025
As we move into 2025, the retail industry continues to evolve, shaped by advances in technology, a growing emphasis on sustainability, and shifting consumer habits. The pandemic may have accelerated many of these changes, but now is time to fully embrace these new realities and meet consumers’ rising expectations. In this changing landscape, brands need […]
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