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Customer Engagement, Engagement

Retail Master Sumit 2025: Driving emotional engagement 

What if we all focussed on loyalty and customer engagement as an emotional relationship, and not as something based solely around a transaction?  💬

In a keynote speech at the Retail Masters Summit in Madrid, we shared thoughts on how the industry is evolving and took away a lot of reflections from the different perspectives, experiences and challenges that leading retailers discussed. 

Despite the fierce competitive environment, geopolitical and economic uncertainty, and a consumer population saturated with offers or discounts, we are even more convinced that the real key lies not just in the quantity of members who may initially sign up to a loyalty programme or to receive a newsletter, but in the quality and value of the engagement that is achieved, maintained and developed with them. 

For us, loyalty is not just about rewarding a transaction. It is about consistently building relevance, value, empathy, trust and emotion.

During his presentation, our CEO Antony Jones talked about how we support over 100 million secure loyalty interactions across the globe, integrating physical and digital channels in real time to create fluid, personalised and meaningful experiences for the customer. Transactions obviously matter as outcomes for all brands, but even more important, at a time of tightening margins, is what they can represent: the development of authentic, valuable and sustainable customer relationships.

The real challenge is not just to capture, but to maintain, develop and strengthen the value of each customer interaction. Speaking their language, recognizing them as an individual, and building connections and value that really matter. Technology has a critical role to play in building this customer experience, but we also believe passionately in it as an enabler of human potential and employee engagement to optimise that very experience. 

Thank you to everyone who came to listen, discuss and share. We take away much more than a great day meeting, listening to and understanding the amazing professionals from this fantastic sector: we take inspiration to continue developing what we do every day.  

29/05/2025/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2025/05/RMS2025-041.jpg 1333 2000 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2025-05-29 09:06:312025-05-29 09:06:31Retail Master Sumit 2025: Driving emotional engagement 
MOTIVAIT

Meet Motivait: Federica

With Meet Motivait we want to show what makes us special: our people. Meet Federica, one of our UX & Creative Designers who joined the team in December 2024. Federica has a knack for solving challenges with creativity and a collaborative spirit, always finding ways to turn ideas into something meaningful. Outside of work, she’s happiest with a coffee in hand, exploring beautiful architecture and getting lost in art exhibitions. Her teammates describe her as approachable and adaptable, someone who makes every coffee break better. She’s the kind of colleague who brings energy and warmth to everything she does. 

Name

Federica

Role

UX & Creative Designer

When did you join Motivait?

December 2024

Describe what you do in a few words:

Creatively solve needs and problems through design.

What part of your job do you love the most?

The process of thinking and refining ideas by blending the perspectives of the team to create something amazing.

What do you like to do outside of work?

I enjoy grabbing a coffee and appreciating beautiful things, whether it’s strolling through a city to admire the architecture or visiting an art exhibition. My guilty pleasure is definitely playing The Sims.

What is the best career advice you’ve ever received?

Creativity flourishes at its best when shaped by diverse perspectives.

If Federica’s colleagues could describe her in a few words, they would say:

“Perceptive and insightful, warm and supportive to everyone around her, a wireframe whiz!”

“Friendly, adaptable, and the ultimate coffee buddy”

“Committed, detail oriented, creative”

 

 

Get in touch with our team

 

 

26/02/2025/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2025/02/Federica_1.jpg 2502 3736 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2025-02-26 10:04:092025-02-26 10:04:09Meet Motivait: Federica
MOTIVAIT

Meet Motivait: Amina

With Meet Motivait we want to show what makes us special: our people. Meet Amina, one of our UX & Creative Designers who joined the team in December 2024. Amina is a dynamic force in our creative team, driven by curiosity and an eagerness to innovate. With her passion for designing new proposals and exploring fresh ideas, she thrives in an environment where creativity knows no bounds. When she’s not busy crafting impactful user experiences, Amina enjoys staying active with runs, gym sessions, and discovering all that Madrid has to offer. Her colleagues describe her as incredibly creative, enthusiastic, and always ready to tackle any challenge with a positive, hardworking attitude.

Name

Amina Aránega Segura

Role

UX & Creative Designer

When did you join Motivait?

December 2024

Describe what you do in a few words:

Think, research, try, innovate and create.

What part of your job do you love the most?

Working on new proposals! Sometimes, clients’ briefs are a bit too vague because they’re unsure of what they want. However, this uncertainty gives us the freedom to design, explore, and create with almost no constraints, making the process incredibly rewarding!

What do you like to do outside of work?

As someone who’s very organized and easily gets bored, I always find ways to stay busy. During the week, I enjoy reading, going to the gym or for a run. On weekends, when I have more free time, I love meeting up with friends (and annoy them by snapping 200 photos of us) and exploring Madrid, since I recently moved here.

What is the best career advice you’ve ever received?

Remember: you work to live, not live to work.

If Amina’s colleagues could describe her in a few words, they would say:

“Incredibly creative, hard worker and passionate for what she does”

“Enthusiastic, exceptionally creative, and curious”

“Whimsical, imaginative, optimistic”

 

 

Get in touch with our team

 

 

20/02/2025/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2025/02/Amina_1.jpg 2410 3599 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2025-02-20 10:26:452025-02-20 10:31:15Meet Motivait: Amina
Engagement

Motivait collaborates with InfoRETAIL to drive growth in the sector

On November 14th, the 3rd Annual “Mass Consumption and Retail” Conference, organized by Revista infoRETAIL was held at the Eurostars Madrid Tower Hotel. The event focused on key trends shaping the future of the sector, including advancements in artificial intelligence and the growing importance of emotional loyalty.

Our participation offered a valuable opportunity to engage with attendees, sharing perspectives on the latest trends and the current state of the retail industry in Spain. Together, we explored strategies to address emerging challenges and discussed the tools available to drive growth and adapt to the evolving behaviors of employees and consumers alike.

Motivait at InfoRetail 2024 Motivait at InfoRetail 2024

Our CEO, Antony Jones, emphasized the critical role of emotional connections in fostering deeper customer engagement and long-term loyalty. He also highlighted the importance of empowering employees by enhancing their motivation, engagement, and performance, while prioritising the retention of top talent—a vital asset for any retail business.

Furthermore, he explored how digital solutions can help brands build value-driven relationships, rooted in emotion and delivered through memorable experiences that amplify brand growth and customer affinity.

We thank Jesús Lozano and the entire InfoRETAIL and Ágora teams for delivering an exceptional event. It provided a great opportunity to exchange ideas and connect with professionals who, like Motivait, are leading the transformation of the sector.

22/11/2024/by Cristina Hernández-Palacián
https://www.motivait.net/wp-content/uploads/2024/11/Inforetail-Motivait-Photos.jpg 1080 1920 Cristina Hernández-Palacián https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Cristina Hernández-Palacián2024-11-22 09:37:522024-11-22 09:37:52Motivait collaborates with InfoRETAIL to drive growth in the sector
MOTIVAIT

Meet Motivait: Juanma

With Meet Motivait we want to show what makes us special: our people. Meet Juanma, our Director of Product and Solution Development. Juanma has been an integral member of our company since the beginning, consistently keeping us ahead in technology and design. In his role, he seamlessly coordinates our creative and development teams, fostering the creation of innovative solutions. His colleagues admire him for his intellect, positivity, and unwavering willingness to assist in any capacity.

Name

Juan Manuel Hermoso, but my friends call me Juanma.

Role

Director of Product and Solution Development.

When did you join Motivait?

It’s better to ask, when did Motivait join me? I was part of the founding team and started working at Motivait 6 months before its creation in 2015.

Describe what you do in a few words:

Leading creative and development teams to craft innovative digital solutions for our clients.

What part of your job do you love the most?

The teamwork, the exposure to new technologies, and the creative capacity it allows for development.

What do you like to do outside of work?

I like to cook, and brainstorm new business models.

What is the best career advice you’ve ever received?

If you start a business with friends or family, you must know how to separate your personal relationships from work and never bring work into your personal relationships.

If Juanma’s colleagues could describe him in a few words, they would say:

“Imaginative, down-to-earth, and diplomatic.”

“Foodie, reliable, and you can always find him on a call.”

“Cheerful, committed, and clever.”

 

Get in touch with our team

 

 

10/04/2024/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2024/03/Juanma-1.jpg 3009 4513 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2024-04-10 09:22:372024-04-10 10:02:29Meet Motivait: Juanma
Employees, Engagement

The Power of Pre-Boarding

Let’s talk about the often-overlooked period between someone accepting a job offer and the first day in the role: the pre-boarding experience. Here’s why it’s crucial and the tangible benefits it brings to both new hires and organisations:

  • Engaged from the start: Build on the excitement and enthusiasm from the recruitment process and start to build a sense of belonging before they even start their new role.
  • Accelerated ramp-up: Using the time between acceptance of the offer and the start date allows new hires to hit the ground running and shortens the time to productivity.
  • Cultural immersion: Pre-boarding offers an opportunity to introduce new hires to the company’s culture, values, and mission, helping them understand what makes the organisation tick and show how they can start to contribute to its success.
  • Connection with new colleagues: An opportunity to build important and valuable relationships prior to joining can lead to a smoother integration into the team.
  • Reduced stress and uncertainty: Reinforce the new hire’s decision to join and help alleviate any doubts by providing a clear narrative for them as they prepare for their first day.
  • Retention and Loyalty: It makes new hires feel valued and appreciated. This early investment in their success can optimise loyalty, commitment and retention.
  • Brand enhancement: A positive pre-boarding experience contributes to a strong employer brand, which is crucial for attracting, engaging, and retaining talent.

By recognising the importance of the pre-boarding experience and leveraging it to its full potential, organisations can set new hires up for success quickly, minimise the risk of early attrition, drive engagement, enhance their brand and achieve greater organisational success.

If you are looking for creative and effective ways to build an exceptional pre-boarding experience then here at Motivait, we can help.

We design, develop and deliver digital experiences to enhance employee knowledge, connections and engagement.

TALK TO US

 

 

03/04/2024/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2024/04/Motivait-Pre-Onboarding.jpg 1335 2000 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2024-04-03 11:07:332024-04-03 11:08:46The Power of Pre-Boarding
MOTIVAIT

Meet Motivait: Lara

Behind each of our engagement solutions is a team that brings your ideas to life through design, communication and technology. Meet Lara, our Director of Client Services & Consulting. Lara joined us in 2017 and has been bringing client ideas to life ever since! She always seems to be in the thick of things, juggling multiple calls and tasks like a pro. She is supportive, dedicated and our go-to colleague for adding the perfect dose of humor to any situation.

Name

Lara Jones

Role

Director of Client Services & Consulting  ​

When did you join Motivait?

7 years ago

Describe what you do in 5 words:

Bringing client ideas to life!

What part of your job do you love the most?

It’s always amazing seeing all the hard work conceptualising, ideating and fine tuning finally come to fruition for the client when their solution goes out into the world exactly how they’d hoped. I also feel incredibly lucky to be able to work with such a brilliant team of talented, lovely people who make all of that possible.  ​

What do you like to do outside of work?

Travelling, cooking, reading. Catastrophising about things beyond my control. ​

What is the best career advice you’ve ever received?

At the end of the day, I think it’s important to keep in mind that business is all about people. Work is done by people, companies are built by people, partnerships are formed by people, so I really feel it’s important to always try to proceed with empathy and understanding in all aspects of what you do. Then, a good life lesson overall is that “you can’t serve from an empty cup”. ​

If Lara’s colleagues could describe her in a few words, they would say:

Colleague 1: “Compassionate, dedicated and hilarious”

Colleague 2: “Indefatigable, welcoming and adaptable”

Colleague 3: “Supportive, problem solver, GIF finder”

 

Get in touch with our team

 

 

14/03/2024/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2024/03/Lara-Meet-Motivait-copia.jpg 2731 3824 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2024-03-14 10:40:582024-03-14 10:40:58Meet Motivait: Lara
Employees, Engagement

Unlocking Success: Enhancing your new hire onboarding

It’s not just a nice to have – it’s a crucial first step towards success. Here’s why enhancing your onboarding experience for new hires matters more than ever.  

  • Setting the Scene: Providing the foundation for their journey within your organisation and re-enforcing their decision to join. 
  • Accelerating Integration: Immersing them into your company culture, processes, and team dynamics reducing time to productivity and improving their feeling of belonging.  
  • Making it personal: A relevant, personalised experience making them feel special and important and showing that your company really cares about them.   
  • Equipping them for early impact: By providing the necessary tools, resources, training and support, you can empower them quickly to focus on the business goals.  
  • Retention: A positive onboarding experience is more likely to help them feel engaged and loyal to the organisation, reducing the risk of early attrition.   
  • Making connections: It isn’t just about what you know -it’s about fostering relationships in the business encouraging team building, knowledge sharing and collaboration.  
  • Brand development: They will tell their friends, family, contacts and ex-colleagues developing the company’s brand in the market and making it easier to hire.    

 Don’t underestimate the power and value of the onboarding experience. It really can make a difference.

We design, develop and deliver digital experiences to enhance employee knowledge, connections and engagement.

TALK TO US

 

 

12/03/2024/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2024/03/iStock_81536515_XXLARGE.jpg 3283 4924 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2024-03-12 08:38:572024-03-12 08:38:57Unlocking Success: Enhancing your new hire onboarding
MOTIVAIT

Meet Motivait: Will

With Meet Motivait we want to show what makes us special: our people. Meet Will, one of our Front-End Software Developers. Beyond the realms of coding, Will immerses himself in a world of books, particularly science fiction, and enjoys both writing and playing tabletop games with friends. His colleagues describe him as attentive, kind, and super stylish.

Name

Will Kent

Role

​Front-End Software Developer​

When did you join Motivait?

October 2023

Describe what you do in 5 words:

Solve problems across different projects

What part of your job do you love the most?

The part of my job I love the most are the people! Everyone is extremely friendly, collaborative, and knowledgeable. There is never a dull day! I have learned so much in my short time here, and eagerly look forward to my future at Motivait.

What do you like to do outside of work?

I love reading (especially science-fiction), writing, and playing tabletop games with my friends. If we’re not huddled around a game of Catan or Ticket to Ride, then we‘re probably playing Dungeons & Dragons!

What is the best career advice you’ve ever received?

Luck is what happens when preparation meets opportunity.

If Will’s colleagues could describe him in a few words, they would say:

Colleague 1: “Attentive, willing to learn and book crazy!’

Colleague 2: “Kind, helpful and intelligent”

Colleague 3: “Super stylish, scary smart”

 

Get in touch with our team

 

 

28/11/2023/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2023/11/Will.jpg 3437 4812 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2023-11-28 11:26:542024-02-27 10:42:09Meet Motivait: Will
MOTIVAIT

Meet Motivait: Patricia

With Meet Motivait we want to show what makes us special: our people. Meet Patricia, our Marketing and Demand Generation Consultant. She is responsible for our content and campaign creations, social media management and driving demand generation. Her colleagues describe her as passionate, dedicated and organized. 

Name

Patricia Wiggett

Role

​Marketing and Demand Generation Consultant ​

When did you join Motivait?

October 2021

Describe what you do in a couple of words:

Content, Social Media, Campaigns, and Demand Generation.

What part of your job do you love the most?

What I enjoy the most is the collaborative atmosphere among different departments. Communication flows naturally and transparently. This not only makes our work dynamic but also allows us to be creative in our projects.

What do you like to do outside of work?

I love playing padel, exploring culinary spots in the city and travelling to new places.

What is the best career advice you’ve ever received?

Proactivity is the best path to progress. Don’t wait for opportunities, create them.

If Patricia’s colleagues could describe her in only 3 words, they would say:

Colleague 1: “Passionate, committed, organized”

Colleague 2:  “Sharp, open-minded, and collaborative”

Colleague 3: “Friendly, attentive, trustworthy”

 

 

Get in touch with our team

 

07/11/2023/by Patricia Wiggett
https://www.motivait.net/wp-content/uploads/2023/10/Me-and-Moti.jpg 931 1396 Patricia Wiggett https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Patricia Wiggett2023-11-07 10:01:292023-11-07 10:01:29Meet Motivait: Patricia
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