Motivait Tendam International Loyalty awards nomination

Motivait, European customer engagement and loyalty specialists, are delighted that Tendam Group, have been shortlisted for the ‘Best Long-Term Loyalty Programme’ award at The International Loyalty Awards 2022. The nomination is in recognition of their enhanced customer relationships and business results enabled through their highly successful omnichannel loyalty programme.  

The International Loyalty Awards celebrate excellence, innovation and best practices across the globe. The International Loyalty Awards have returned in 2022 with a record number of award nominations drawn from across multiple continents and a broad range of sectors. The Awards recognise all types of loyalty programmes among different categories; from small-scale to international; from financial services to retail; and everything in between.  

Tendam is a leading global fashion retailer, established 140 years ago, that brings together the Cortefiel, Springfield, Women’secret, Pedro del Hierro, Fifty, Hoss Intropia, Slowlove, High Spirits and Dash & Stars brands with over 1,800 points of sale across more than 90 countries. Veterans of the loyalty sector, they launched their first programme in the 1980’s and ever since have continuously extended their membership proposition, brand and geographic reach. 

The ‘Best Long-Term Loyalty’ category recognises businesses who have been able to demonstrate the value of outstanding, established and long-running programmes which have resulted in increased customer loyalty to the brand and value for the customer.  

In 2017 Tendam commenced their strategic partnership with Motivait, based on increasing value, agility and innovation at every customer touchpoint to also underpin enhanced customer lifetime value, membership growth and profitability. Motivait’s flexible, secure and reliable loyalty solution powers their successful omnichannel strategy based on an advanced digital proposition, supported by efficient and profitable stores with highly trained staff.  

Tendam and Motivait have worked together over this period to develop and deliver a Customer Engagement strategy that integrates real-time mobile, e-commerce and in-store customer interactions across their brands and markets. Their loyalty programmes have achieved sustained value for members whilst underpinning tangible business results for the company with a 50% growth in loyalty membership. 

Ensuring both integrity and integration of data across channels and brands, personalisation and relevance, together with an uncompromising user focus, has enabled Tendam to build closer and more valuable customer interactions that deliver optimised promotions for each customer in real-time. This has resulted in 30 million loyalty members across six brands and 11 countries. 75% of global transactions are now linked to specific customers. 

Antony Jones, Motivait’s Chief Executive commented:

“It is a privilege to work in close partnership supporting an organisation such as Tendam that places the customer at the heart of their strategy. Their passion for excellence, determination to constantly strive to deliver more value and their continuous innovation in delivering compelling integrated experiences demonstrate their proven credentials in the field of loyalty.”

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