Before answering the question of “Why Gamification”, it probably makes sense to wrap our heads around “What is Gamification?” for this discussion. If you look around, you will find several different definitions. From a non-academic perspective, the most useful way to define gamification is “The use of games or game-like experiences to increase motivation and […]
Happy employees drinking chai lattes, playing pool and table tennis, being creative and brilliant. That is the vision some have come to imagine is the ideal work environment. We have all seen the pictures from companies like Google, with chilled out developers working in converted phone boxes and sliding down the helter-skelter to their next […]
As digital continues to become the norm, retailers with “traditional” card based, point collection loyalty schemes are feeling the push to evolve. In a world where people carry a supercomputer with them at all times, the idea of a plastic card in your wallet can feel dated. Looking at the recent changes in the market, […]
It’s been a month now since the UCL Centre for Behaviour Change 2018 conference “Going Digital & Beyond” and I have been reflecting on a key theme that struck me as being so important and relevant in the work I do at Motivait. Mostly, it is the idea that intervention effectiveness and engagement have distinctly […]
Everyone seems to have a loyalty scheme these days, from local sandwich shops to global retailers. Just look in your wallet or your purse and count how many loyalty cards you have in there! Research by Nielsen for their Global Retail Loyalty Sentiment report showed in the UK 89% of people say they have a […]
