MOTIVAIT
  • Home
  • Solutions
  • Resources
  • About us
  • Contact us
  • Menu
  • Twitter
  • Linkedin
  • Instagram
Behavioural Design, Engagement, Gamification

Designing Specific Engagement Solutions: Putting the ‘fun’ in ‘functional’

Engagement

Nobody said that inspiring Engagement was simple or easy, quite the contrary. It is in itself a challenging, complex process. Before launching heads first into any project, the first stop is always to consider how all the pieces of the puzzle fit together to design a successful, meaningful solution.
Initially, participants can often show lack of interest for reality because they have learned, day after day, that situation does not add any real value to them (learned irrelevance). To affect these levels of indifference, any solution addressing engagement needs to develop a strong, captivating narrative along with complicit, dynamic challenges, that together set the scene for a more inviting reality for participants. The narrative structure can modify passivity by bringing energy and a path for the project to follow. By creating a ‘World’ or ‘Universe’ within the Engagement Experience that is unique and exciting, but at the same time highly customisable for the organisation or participant, we can take key steps towards hooking the users into the content or targets. However, it’s important to not lose focus and get overly caught up designing a storyline that does not then link to the project’s purpose or psychological foundations; or else we are designing a game or storyline with some educational or formative components (serious game), and not a well-rounded Engagement solution addressing behavioural objectives.

The typical elements within narratives, similar to game components, can only be effective as long as they are subject to the main behavioural objectives of the Engagement Experience.

Subsequently, the next risk to the solution’s sustainability comes as participant’s interest levels peak and fall. Participants may experience boredom and habituation once the initial effects of discovering the new ‘world’ and narrative wanes. To avoid this problem, it is essential to incorporate game components (energisers) to the solution that provide continuous fun and enjoyment for participants throughout the experience. However, much like with establishing the narrative, we must not forget that energisers are also components that should be connected to the project’s psychological core. If game elements were to take centre stage or precedence over other factors, it is very likely that we wouldn’t achieve the desired enhanced engagement, because the participant would perceive the solution as fun, but lacking in significant content or purpose.
That is not to say that serious games are not useful- they are very effective for delivering fun-related goals. But they are not the holy grail for challenges that seek to generate long term well-being and commitment; they are best playing a supporting role in an engagement solution.

10/02/2017/by Juanma Hermoso
Tags: engagement
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Linkedin
  • Share by Mail
https://www.motivait.net/wp-content/uploads/2016/10/Fotolia_110411615_Subscription_Monthly_XXL2-WEB.jpg 3840 5760 Juanma Hermoso https://www.motivait.net/wp-content/uploads/2022/10/motivait-logo-web-300x113-1.png Juanma Hermoso2017-02-10 12:30:122017-11-10 12:51:47Designing Specific Engagement Solutions: Putting the ‘fun’ in ‘functional’
You might also like
Graduate with mortar board and gown smiling celebrating graduation Embracing Individuality in Alumni Engagement
Digital Sightseeing: Extraordinary Experiences for today's tourist
The Power of Pre-Boarding
Unlocking the Power of Employee Development: Potential Challenges and Solutions
MOTIVAIT | Embracing Digital is only half the story Embracing Digital is only half the story
Take Me There: Exploring the Experience Economy

Categories

  • Alumni
  • Behavioural Design
  • Case Study
  • Citizens
  • Customer
  • Customer Engagement
  • Employees
  • Engagement
  • Gamification
  • Learning
  • Learning & Development
  • Loyalty
  • Membership
  • MOTIVAIT
  • Motivation
  • Partners
  • Press releases
  • Team building
  • Whitepapers

Search

Motivait



UK Offices

Newcastle
The Core 5.22
Newcastle Helix
Bath Lane
Newcastle upon Tyne
NE4 5TF
+44 191 495 7340

Spain Offices

Madrid
Av. de Bruselas, 13
Ed. América
28108 Alcobendas
+34 91 425 86 57

Solutions
About
Careers

Resources
Blog
Contact

Certificates


Certificados IS 723258

Cookie Policy | Legal Information | Motivait® is a registered trademark of Motivait Holdings Ltd.
  • Twitter
  • Linkedin
  • Instagram
Scroll to top
Manage Cookie Consent
We use cookies to ensure that we give you the best experience in our website
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}