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Cristina Hernández-Palacián

About Cristina Hernández-Palacián

This author has yet to write their bio.
Meanwhile lets just say that we are proud Cristina Hernández-Palacián contributed a whooping 15 entries.

Entries by Cristina Hernández-Palacián

Engagement

Motivait collaborates with InfoRETAIL to drive growth in the sector

On November 14th, the 3rd Annual “Mass Consumption and Retail” Conference, organized by Revista infoRETAIL was held at the Eurostars Madrid Tower Hotel. The event focused on key trends shaping the future of the sector, including advancements in artificial intelligence and the growing importance of emotional loyalty. Our participation offered a valuable opportunity to engage with […]

22/11/2024 by Cristina Hernández-Palacián
Customer, Employees, Engagement

Marketing and Human Resources, connected by engagement

Although at first glance they may appear to be very different departments, the reality is that marketing and HR share many similarities. Broadly speaking, both seek to attract, retain and satisfy the needs of their ‘customers’, whether they are consumers or employees; both want to deliver rewarding experiences and expect a return on their relationship; […]

16/03/2022 by Cristina Hernández-Palacián
Customer, Engagement

The Customer Journey: Engage, Retain, Transform

Today’s consumer no longer wants to be guided by merely transactional impulses. They want to find more, they look for new or enhanced experiences, they want to feel unique. Subsequently, the retail sector cannot settle for an occasional customer – a ‘peruser’, a browser, a surfer. Brands are in a battle to become that “go-to […]

16/11/2020 by Cristina Hernández-Palacián
Customer, Engagement

Reactivating Retail Through Emotional Experiences

The role of technology in recapturing consumers When looking into the near future of the retail sector, little seems clear. Security measures have naturally taken precedence over most other matters in order to safeguard the health of employees and customers – retailers’ greatest assets. Meanwhile, over in the boardrooms, work is going into strategising and […]

11/06/2020 by Cristina Hernández-Palacián
Employees, Engagement

Invest in engagement with the next annual budget

WhatsApp is on fire! Pings from friends, colleagues and family are popping up incessantly, looking for a chance to spend time together over the Christmas season. It’s time for “Happy Holidays!”, best wishes, a reawakening of certain feelings and the moment for reconciliations. Time to play the lottery -let’s see if fortune finally smiles on […]

07/12/2016 by Cristina Hernández-Palacián

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