Motivait Blog

Explore the interactive carousel to learn more about each phase of the customer journey: click on each stage to discover how your brand can support, nurture, and strengthen customer loyalty every step of the way. From the first point…

Every year, retailers invest huge budgets into Black Friday and Cyber Monday (BFCM) campaigns, offering steep discounts to drive a surge of sales. But as the dust settles in January, one question always lingers: do these seasonal promotions…

Earlier in my life, I spent countless hours between the posts as a goalkeeper, dreaming of becoming a professional footballer. That dream didn’t quite materialise, but I was fortunate to enjoy playing the game at a decent level for many years.  Football…

In Retail, Experience Is Everything Let’s be honest: products can be copied. Prices can be undercut. But the one thing no competitor can replicate? The relationship you build with your customer.    In 2025, customer engagement isn’t…

When we talk about delivering an exceptional customer experience, the focus often lands on technology, processes, or marketing. But there’s a powerful factor working behind the scenes that’s too often overlooked: the employee experience.  At…

Stronger teams. Better outcomes. Sustainable success. Current Workforce Trends: Did You Know? These trends highlight a clear challenge, but the good news is, they can be turned around. By improving the employee experience, companies…

Employee engagement isn’t just about creating a positive work culture, it's about creating a deep emotional attachment between the employees and their work, their colleagues and their organisation. When employees genuinely care for the company…