Motivait Blog

Every year, retailers invest huge budgets into Black Friday and Cyber Monday (BFCM) campaigns, offering steep discounts to drive a surge of sales. But as the dust settles in January, one question always lingers: do these seasonal promotions…

Earlier in my life, I spent countless hours between the posts as a goalkeeper, dreaming of becoming a professional footballer. That dream didn’t quite materialise, but I was fortunate to enjoy playing the game at a decent level for many years.  Football…

In Retail, Experience Is Everything Let’s be honest: products can be copied. Prices can be undercut. But the one thing no competitor can replicate? The relationship you build with your customer.    In 2025, customer engagement isn’t…

When we talk about delivering an exceptional customer experience, the focus often lands on technology, processes, or marketing. But there’s a powerful factor working behind the scenes that’s too often overlooked: the employee experience.  At…

Stronger teams. Better outcomes. Sustainable success. Current Workforce Trends: Did You Know? These trends highlight a clear challenge, but the good news is, they can be turned around. By improving the employee experience, companies…

Employee engagement isn’t just about creating a positive work culture, it's about creating a deep emotional attachment between the employees and their work, their colleagues and their organisation. When employees genuinely care for the company…

What if we all focussed on loyalty and customer engagement as an emotional relationship, and not as something based solely around a transaction?  💬 In a keynote speech at the Retail Masters Summit in Madrid, we shared thoughts…