Motivait Blog

Updated regularly with inspiration and analysis from the team

The “Special” Relationship: Why Customer Experience Depends on Employee Engagement

Reflections from the Panel The connection between Employee Experience (EX) and Customer Experience (CX) is often discussed, yet rarely fully understood. Across sectors - from hospitality and sports to financial services and transport -leaders…
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How to Turn Customers into Brand Ambassadors: The 6 Stages of the Customer Journey

Explore the interactive carousel to learn more about each phase of the customer journey: click on each stage to discover how your brand can support, nurture, and strengthen customer loyalty every step of the way. From the first point…

Does Black Friday Create Loyal Customers – or Just Expensive One-Time Buyers?

Every year, retailers invest huge budgets into Black Friday and Cyber Monday (BFCM) campaigns, offering steep discounts to drive a surge of sales. But as the dust settles in January, one question always lingers: do these seasonal promotions…

Between the posts: What Football Taught Me About Employee Engagement

Earlier in my life, I spent countless hours between the posts as a goalkeeper, dreaming of becoming a professional footballer. That dream didn’t quite materialise, but I was fortunate to enjoy playing the game at a decent level for many years.  Football…
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Turn Shoppers into Brand Advocates: Seven Customer Engagement Strategies That Deliver Results

In Retail, Experience Is Everything Let’s be honest: products can be copied. Prices can be undercut. But the one thing no competitor can replicate? The relationship you build with your customer.    In 2025, customer engagement isn’t…
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Employee Experience: The Overlooked Driver of Customer Experience

When we talk about delivering an exceptional customer experience, the focus often lands on technology, processes, or marketing. But there’s a powerful factor working behind the scenes that’s too often overlooked: the employee experience.  At…
,

Driving Business Growth through Employee Engagement

Stronger teams. Better outcomes. Sustainable success. Current Workforce Trends: Did You Know? These trends highlight a clear challenge, but the good news is, they can be turned around. By improving the employee experience, companies…

Loyal Customers Start with Engaged Employees

Employee engagement isn’t just about creating a positive work culture, it's about creating a deep emotional attachment between the employees and their work, their colleagues and their organisation. When employees genuinely care for the company…

The “Special” Relationship: Why Customer Experience Depends on Employee Engagement

Reflections from the Panel The connection between Employee Experience (EX) and Customer Experience (CX) is often discussed, yet rarely fully understood. Across sectors - from hospitality and sports to financial services and transport -leaders…
,

How to Turn Customers into Brand Ambassadors: The 6 Stages of the Customer Journey

Explore the interactive carousel to learn more about each phase of the customer journey: click on each stage to discover how your brand can support, nurture, and strengthen customer loyalty every step of the way. From the first point…

Does Black Friday Create Loyal Customers – or Just Expensive One-Time Buyers?

Every year, retailers invest huge budgets into Black Friday and Cyber Monday (BFCM) campaigns, offering steep discounts to drive a surge of sales. But as the dust settles in January, one question always lingers: do these seasonal promotions…

Between the posts: What Football Taught Me About Employee Engagement

Earlier in my life, I spent countless hours between the posts as a goalkeeper, dreaming of becoming a professional footballer. That dream didn’t quite materialise, but I was fortunate to enjoy playing the game at a decent level for many years.  Football…
,

Turn Shoppers into Brand Advocates: Seven Customer Engagement Strategies That Deliver Results

In Retail, Experience Is Everything Let’s be honest: products can be copied. Prices can be undercut. But the one thing no competitor can replicate? The relationship you build with your customer.    In 2025, customer engagement isn’t…
, ,

Employee Experience: The Overlooked Driver of Customer Experience

When we talk about delivering an exceptional customer experience, the focus often lands on technology, processes, or marketing. But there’s a powerful factor working behind the scenes that’s too often overlooked: the employee experience.  At…
,

Driving Business Growth through Employee Engagement

Stronger teams. Better outcomes. Sustainable success. Current Workforce Trends: Did You Know? These trends highlight a clear challenge, but the good news is, they can be turned around. By improving the employee experience, companies…

Loyal Customers Start with Engaged Employees

Employee engagement isn’t just about creating a positive work culture, it's about creating a deep emotional attachment between the employees and their work, their colleagues and their organisation. When employees genuinely care for the company…
,

Retail Master Sumit 2025: Driving emotional engagement 

What if we all focussed on loyalty and customer engagement as an emotional relationship, and not as something based solely around a transaction?  💬 In a keynote speech at the Retail Masters Summit in Madrid, we shared thoughts…

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