Zebra Island was designed with the company’s culture, strategic objectives and desire to innovate at its heart.
However, the solution needed to be developed specifically with the end users in mind, and a wide breadth of employee profiles would be going through the process. There would be remote workers, interns, factory-based employees all accessing the experience, and various language and cultural differences would need to be taken into consideration as well. As part of standardising the process for all global participants, it also had to remain relevant and inclusive to everyone.
To achieve this, the team led user research that analysed past and current onboarding experiences – speaking to employees across regions and departments, holding focus groups, and conducting surveys to understand what different employee profiles hoped to gain from the solution. The design and development utilised behavioural theory and user experience (UX) expertise to plot user journeys and ensure the experience would be easily accessed and readily adopted by all.
The decision was taken to set the experience in a gamified environment which immerses users into a rich narrative where company materials are no longer seen as mundane or mandatory, and instead are presented to users in a way that sparks curiosity and initiative to develop their own goals.