Can you experimentally demonstrate the effectiveness of engagement solutions? One can argue yes, especially if based on a combination of gamification and technology. In the environment of training and professional development the evidence is compelling. It is proven that games activate certain neurotransmitters responsible for motivation, desire, the feeling of wellbeing, emotion and regulation of learning. If you add game mechanics to the training:
- the student finds the materials more appealing
- the interest is boosted to overcome challenges in order to advance
- the desire to achieve a reward is awakened, if only to reach the next level
- competition with others is stimulated
- while team work is also strengthened
The feeling of excitement upon achieving something, positively drives motivation with a greater impact on memory. Therefore, improving information retention and learning. In short, behaviour is influenced and engagement is strengthened.
If the training takes place in the business environment, employees will discover a rewarding, fun, efficient tool, increasing participation and reducing abandonment in courses.
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