Positive psychology addresses issues such as welfare, happiness, emotional intelligence, quality of life, creativity … ultimately the favourable qualities and characteristics of people. Thanks to it we can successfully implement solutions for motivation and stimulation, achieving behavioural changes or creating emotional bonds. These are engagement solutions, which in certain environments such as health, sports citizenship or the environment are especially attractive and effective.
Whether we mean finding healthy habits, quitting smoking or alcohol, following a diet, or overcoming diseases or adverse situations (physical or psychological injuries, dyslexia, anorexia, and many others) the engagement solutions combined with gamification tools ensure the achievement of the set objectives. Achieving challenges and the attainment of emotional rewards are extraordinary incentives that work even better in groups with a common goal.
Engagement solutions have another important field of application in the active mobilization of citizen participation for solidarity and humanitarian causes, use of public services, improvement of coexistence within the city, cultural or tourism promotion, social problems, family activities, etc. Any initiative is a better response if the citizens feel part of a community and participate with tools they enjoy and make them feel good. The evidence behind the results are strong.
To care for the environment is to serve society. Although we are increasingly more aware, there is still a long way to go towards sustainable development. Applying gamified solutions that promote energy efficiency, protection of nature, protection of animals, the cleaning of mountains and beaches, fire prevention, proper treatment of waste, forestry, noise reduction, etc. can be much more effective than any other action. The individual becomes involved achieving things that are desirable for society and learns not only to just respect but also to fight for good causes.
In any sporting activity, either as a spectator or as a sportsman, engagement solutions can significantly increase motivation, performance, involvement and enjoyment. From the point of view of those who practice sports, a gamified application multiplies the feeling of achievement, competitiveness, and completion of challenges … But it is also a way to acquire new knowledge, improve physical and mental shape, create communities, interact with friends or control the activity itself. For fans or spectators these solutions are incredibly effective because they develop a passion for sport, pride when following a team or a particular brand. Using these solutions, a sports club can attract new fans, market products, reward their fans or promote collective positive behaviour.
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