{"id":23298,"date":"2026-05-28T11:26:10","date_gmt":"2026-05-28T10:26:10","guid":{"rendered":"https:\/\/www.motivait.net\/?p=23298"},"modified":"2026-05-28T11:26:10","modified_gmt":"2026-05-28T10:26:10","slug":"confianza-engagement-entornos-bani","status":"publish","type":"post","link":"https:\/\/www.motivait.net\/es\/2026\/05\/28\/confianza-engagement-entornos-bani\/","title":{"rendered":"De clientes a fans, de empleados a embajadores"},"content":{"rendered":"<h3 style=\"text-align: left;\">C\u00f3mo crear confianza, agilidad y engagement en un entorno BANI<\/h3>\n<h4 style=\"text-align: left;\">Reflexiones de la mesa redonda \u2013 Retail Street Talent 2026<\/h4>\n<p>El sector retail ya no compite solo con producto, precio, ubicaci\u00f3n y servicio. El nuevo campo de batalla es emocional: los clientes buscan confianza, pertenencia y una conexi\u00f3n genuina con las marcas. Y esa conexi\u00f3n, casi siempre, empieza por dentro &#8211; por los equipos.<\/p>\n<p>En esta mesa redonda, Carmen Af\u00e1n (directora de Desarrollo de Negocio, <em>Grupo Pedro Ja\u00e9n<\/em>) Roc\u00edo Capel (directora de Personas y Organizaci\u00f3n, <em>Casa del Libro<\/em>) y Carolina Garc\u00eda (fundadora, <em>HUG&amp;CLAU<\/em>) exploran c\u00f3mo construir esa cadena de valor humana en un entorno cada vez m\u00e1s incierto y exigente.<\/p>\n<h3>Lee el art\u00edculo completo:<\/h3>\n<p><a href=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/05\/RST_ES.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23314 size-full aligncenter lazyload\" data-src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/05\/RST_EmailBanner_ES.jpg\" alt=\"\" width=\"1200\" height=\"530\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/530;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-23314 size-full aligncenter\" src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/05\/RST_EmailBanner_ES.jpg\" alt=\"\" width=\"1200\" height=\"530\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo crear confianza, agilidad y engagement en un entorno BANI Reflexiones de la mesa redonda \u2013 Retail Street Talent 2026 El sector retail ya no compite solo con producto, precio, ubicaci\u00f3n y servicio. El nuevo campo de batalla es emocional: los clientes buscan confianza, pertenencia y una conexi\u00f3n genuina con las marcas. Y esa conexi\u00f3n, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":23300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[264],"class_list":["post-23298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-es","tag-blog-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Confianza y engagement en entornos BANI | Retail Street Talent<\/title>\n<meta name=\"description\" content=\"Expertas del retail comparten c\u00f3mo impulsar la confianza, la agilidad y el engagement en entornos BANI. Retail Street Talent 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.motivait.net\/es\/2026\/05\/28\/confianza-engagement-entornos-bani\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confianza y engagement en entornos BANI | Retail Street Talent\" \/>\n<meta property=\"og:description\" content=\"Expertas del retail comparten c\u00f3mo impulsar la confianza, la agilidad y el engagement en entornos BANI. 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