{"id":21754,"date":"2025-05-29T09:06:20","date_gmt":"2025-05-29T08:06:20","guid":{"rendered":"https:\/\/www.motivait.net\/?p=21754"},"modified":"2025-05-29T09:06:20","modified_gmt":"2025-05-29T08:06:20","slug":"retail-master-summit-2025-impulsando-la-fidelizacion-emocional","status":"publish","type":"post","link":"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/","title":{"rendered":"Retail Master Summit 2025: Impulsando la fidelizaci\u00f3n emocional"},"content":{"rendered":"<h3><span class=\"TextRun SCXW235790494 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW235790494 BCX0\"><span class=\"NormalTextRun SCXW17588717 BCX0\">\u00bf<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">Qu\u00e9<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">tal<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">si<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">todos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">nos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">centramos<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">en<\/span><span class=\"NormalTextRun SCXW17588717 BCX0\"> la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">fidelizaci\u00f3n<\/span><span class=\"NormalTextRun SCXW17588717 BCX0\"> y la <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">interacci\u00f3n<\/span><span class=\"NormalTextRun SCXW17588717 BCX0\"> con <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">el<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">cliente<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">como<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">una<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">relaci\u00f3n<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">emocional<\/span><span class=\"NormalTextRun SCXW17588717 BCX0\"> y no <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">como<\/span><span class=\"NormalTextRun SCXW17588717 BCX0\"> algo <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">basado<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">\u00fanicamente<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">en<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">una<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">transacci\u00f3n<\/span><span class=\"NormalTextRun SCXW17588717 BCX0\">?<\/span>\u202f<\/span><\/span> &#x1f4ac;<\/h3>\n<p><span class=\"TextRun SCXW17588717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17588717 BCX0\">En el <\/span><\/span><a class=\"Hyperlink SCXW17588717 BCX0\" href=\"https:\/\/www.linkedin.com\/company\/retail-masters-summit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined MacChromeBold SCXW17588717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW17588717 BCX0\" data-ccp-charstyle=\"Hyperlink\">Retail Masters Summit<\/span><\/span><\/a><span class=\"TextRun SCXW17588717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17588717 BCX0\"> de Madrid compartimos nuestras ideas sobre c\u00f3mo est\u00e1 evolucionando el sector, y nos trajimos numerosas reflexiones acerca de las diferentes perspectivas, experiencias y desaf\u00edos que abordaron los representantes de los principales <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">retailers<\/span><span class=\"NormalTextRun SCXW17588717 BCX0\">. <\/span><\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/bFZLtVX7do4?si=7ZnwFTHtie4Usk7F\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p><span class=\"TextRun SCXW17588717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17588717 BCX0\">En un entorno cada vez m\u00e1s competitivo, con la incertidumbre geopol\u00edtica y econ\u00f3mica y unos consumidores saturados de ofertas y descuentos, seguimos estando convencidos de que la clave no reside en la cantidad de socios inscritos a una <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17588717 BCX0\">newsletter<\/span><span class=\"NormalTextRun SCXW17588717 BCX0\"> o en un programa de fidelizaci\u00f3n, sino la calidad y el valor de la conexi\u00f3n emocional que se <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW17588717 BCX0\">alcanza,<\/span><span class=\"NormalTextRun SCXW17588717 BCX0\"> mantiene y desarrolla con ellos.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW17588717 BCX0\"><span class=\"SCXW17588717 BCX0\">\u00a0<\/span><br class=\"SCXW17588717 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW17588717 BCX0\"><span class=\"SCXW17588717 BCX0\">\u00a0<\/span><br class=\"SCXW17588717 BCX0\" \/><\/span><span class=\"TextRun SCXW17588717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17588717 BCX0\">Para nosotros, fidelizar no es solo recompensar por una transacci\u00f3n. Se trata de construir relevancia, valor, empat\u00eda, confianza y emoci\u00f3n de forma constante.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW17588717 BCX0\"><span class=\"SCXW17588717 BCX0\">\u00a0<\/span><br class=\"SCXW17588717 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW17588717 BCX0\"><span class=\"SCXW17588717 BCX0\">\u00a0<\/span><br class=\"SCXW17588717 BCX0\" \/><\/span><span class=\"TextRun SCXW17588717 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17588717 BCX0\">Durante su ponencia, nuestro CEO Antony Jones habl\u00f3 de c\u00f3mo gestionamos m\u00e1s de 100 millones de interacciones de fidelizaci\u00f3n de forma segura en todo el mundo, integrando canales f\u00edsicos y digitales en tiempo real para crear experiencias fluidas, personalizadas y significativas para el cliente. Obviamente las transacciones son importantes para el negocio de las marcas, pero\u00a0en un momento de m\u00e1rgenes ajustados, a\u00fan\u00a0lo es\u00a0m\u00e1s lo que pueden representar: el desarrollo de relaciones aut\u00e9nticas, valiosas y sostenibles con los clientes. <\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW17588717 BCX0\"><span class=\"SCXW17588717 BCX0\">\u00a0<\/span><br class=\"SCXW17588717 BCX0\" \/><\/span><\/p>\n<div class='avia-gallery  avia-gallery-1 avia_lazyload avia_animate_when_visible '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class='avia-gallery-thumb'> <a href='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Antony-Jones-Presentation.jpg' data-rel='gallery-1' data-prev-img='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Antony-Jones-Presentation.jpg' class='first_thumb lightbox ' data-onclick='1' title=''  itemprop=\"thumbnailUrl\" ><img  data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Antony-Jones-Presentation.jpg' width='495' height='330'  title='Motivait at Retail Master Summit - Antony Jones Presentation' alt='' src='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' class='lazyload' style='--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495\/330;' \/><noscript><img  src='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Antony-Jones-Presentation.jpg' width='495' height='330'  title='Motivait at Retail Master Summit - Antony Jones Presentation' alt='' \/><\/noscript><\/a> <a href='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Antony-Jones-Presentation-Engagement.jpg' data-rel='gallery-1' data-prev-img='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Antony-Jones-Presentation-Engagement.jpg' class='lightbox ' data-onclick='2' title=''  itemprop=\"thumbnailUrl\" ><img  data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Antony-Jones-Presentation-Engagement.jpg' width='495' height='330'  title='Motivait at Retail Master Summit - Antony Jones Presentation Engagement' alt='' src='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' class='lazyload' style='--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495\/330;' \/><noscript><img  src='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Antony-Jones-Presentation-Engagement.jpg' width='495' height='330'  title='Motivait at Retail Master Summit - Antony Jones Presentation Engagement' alt='' \/><\/noscript><\/a> <a href='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Lara-Ana-and-Patricia.jpg' data-rel='gallery-1' data-prev-img='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Lara-Ana-and-Patricia.jpg' class='first_thumb lightbox ' data-onclick='3' title=''  itemprop=\"thumbnailUrl\" ><img  data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Lara-Ana-and-Patricia.jpg' width='495' height='330'  title='Motivait at Retail Master Summit - Lara, Ana and Patricia' alt='' src='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' class='lazyload' style='--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495\/330;' \/><noscript><img  src='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit-Lara-Ana-and-Patricia.jpg' width='495' height='330'  title='Motivait at Retail Master Summit - Lara, Ana and Patricia' alt='' \/><\/noscript><\/a> <a href='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit.jpg' data-rel='gallery-1' data-prev-img='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit.jpg' class='lightbox ' data-onclick='4' title=''  itemprop=\"thumbnailUrl\" ><img  data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit.jpg' width='495' height='330'  title='Motivait at Retail Master Summit' alt='' src='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' class='lazyload' style='--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495\/330;' \/><noscript><img  src='https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/Motivait-at-Retail-Master-Summit.jpg' width='495' height='330'  title='Motivait at Retail Master Summit' alt='' \/><\/noscript><\/a><\/div><\/div>\n<p><span class=\"TextRun SCXW99250464 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW99250464 BCX0\">El verdadero reto ya no es solo captar, sino tambi\u00e9n mantener, desarrollar y fortalecer el valor de cada interacci\u00f3n con el cliente. Hablar su idioma, reconocerlo como individuo y construir conexiones que realmente importen. La tecnolog\u00eda desempe\u00f1a un papel fundamental en el dise\u00f1o de esta experiencia del <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW99250464 BCX0\">cliente<\/span><span class=\"NormalTextRun SCXW99250464 BCX0\"> pero creemos firmemente en ella como facilitadora del potencial humano y del compromiso de los empleados para optimizar esa misma experiencia.<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW99250464 BCX0\"><span class=\"SCXW99250464 BCX0\">\u00a0<\/span><br class=\"SCXW99250464 BCX0\" \/><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW99250464 BCX0\"><span class=\"SCXW99250464 BCX0\">\u00a0<\/span><br class=\"SCXW99250464 BCX0\" \/><\/span><span class=\"TextRun SCXW99250464 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW99250464 BCX0\">Gracias a todos los que se acercaron a escuchar, debatir y compartir. Nos llevamos mucho m\u00e1s que una gran jornada escuchando y comprendiendo a los incre\u00edbles profesionales de este fant\u00e1stico sector: nos llevamos inspiraci\u00f3n para seguir mejorando lo que hacemos.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 tal si todos nos centramos en la fidelizaci\u00f3n y la interacci\u00f3n con el cliente como una relaci\u00f3n emocional y no como algo basado \u00fanicamente en una transacci\u00f3n?\u202f &#x1f4ac; En el Retail Masters Summit de Madrid compartimos nuestras ideas sobre c\u00f3mo est\u00e1 evolucionando el sector, y nos trajimos numerosas reflexiones acerca de las diferentes perspectivas, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":21750,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[285,76],"tags":[265],"class_list":["post-21754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement","category-engagement-es","tag-blogs-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MOTIVAIT - Retail Master Summit 2025: Impulsando la fidelizaci\u00f3n emocional<\/title>\n<meta name=\"description\" content=\"En el Retail Masters Summit de Madrid compartimos nuestras ideas sobre la fidelizaci\u00f3n emocional y c\u00f3mo est\u00e1 evolucionando el sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOTIVAIT - Retail Master Summit 2025: Impulsando la fidelizaci\u00f3n emocional\" \/>\n<meta property=\"og:description\" content=\"En el Retail Masters Summit de Madrid compartimos nuestras ideas sobre la fidelizaci\u00f3n emocional y c\u00f3mo est\u00e1 evolucionando el sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/\" \/>\n<meta property=\"og:site_name\" content=\"MOTIVAIT\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-29T08:06:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/RMS2025-041.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Wiggett\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MotivaitHolding\" \/>\n<meta name=\"twitter:site\" content=\"@MotivaitHolding\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Wiggett\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/\",\"url\":\"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/\",\"name\":\"MOTIVAIT - Retail Master Summit 2025: Impulsando la fidelizaci\u00f3n emocional\",\"isPartOf\":{\"@id\":\"https:\/\/www.motivait.net\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/RMS2025-041.jpg\",\"datePublished\":\"2025-05-29T08:06:20+00:00\",\"dateModified\":\"2025-05-29T08:06:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.motivait.net\/#\/schema\/person\/431bdc02a3279ffdf0bebd7ffac7a543\"},\"description\":\"En el Retail Masters Summit de Madrid compartimos nuestras ideas sobre la fidelizaci\u00f3n emocional y c\u00f3mo est\u00e1 evolucionando el sector.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/#primaryimage\",\"url\":\"https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/RMS2025-041.jpg\",\"contentUrl\":\"https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/RMS2025-041.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.motivait.net\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retail Master Summit 2025: Impulsando la fidelizaci\u00f3n emocional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.motivait.net\/#website\",\"url\":\"https:\/\/www.motivait.net\/\",\"name\":\"MOTIVAIT\",\"description\":\"An innovative it services company with a mission to enhance engagement &lt;br&gt; We design and deliver effective solutions that generate and encourage behaviours, establishing positive emotional bonds between people and organizations, employees and their work, customers and brands, students and their subjects, citizens and communities, and much more. We use fresh approaches that achieve tangible benefits and outcomes by increasing the motivation, participation &amp; commitment of both individuals and teams.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.motivait.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.motivait.net\/#\/schema\/person\/431bdc02a3279ffdf0bebd7ffac7a543\",\"name\":\"Patricia Wiggett\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.motivait.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6f09c51a37efec2da5c5b9a641f297e5c29cc20e766be0789f3c5948ac6daa9f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6f09c51a37efec2da5c5b9a641f297e5c29cc20e766be0789f3c5948ac6daa9f?s=96&d=mm&r=g\",\"caption\":\"Patricia Wiggett\"},\"url\":\"https:\/\/www.motivait.net\/es\/author\/patricia-wiggett\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MOTIVAIT - Retail Master Summit 2025: Impulsando la fidelizaci\u00f3n emocional","description":"En el Retail Masters Summit de Madrid compartimos nuestras ideas sobre la fidelizaci\u00f3n emocional y c\u00f3mo est\u00e1 evolucionando el sector.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/","og_locale":"es_ES","og_type":"article","og_title":"MOTIVAIT - Retail Master Summit 2025: Impulsando la fidelizaci\u00f3n emocional","og_description":"En el Retail Masters Summit de Madrid compartimos nuestras ideas sobre la fidelizaci\u00f3n emocional y c\u00f3mo est\u00e1 evolucionando el sector.","og_url":"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/","og_site_name":"MOTIVAIT","article_published_time":"2025-05-29T08:06:20+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/RMS2025-041.jpg","type":"image\/jpeg"}],"author":"Patricia Wiggett","twitter_card":"summary_large_image","twitter_creator":"@MotivaitHolding","twitter_site":"@MotivaitHolding","twitter_misc":{"Escrito por":"Patricia Wiggett","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/","url":"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/","name":"MOTIVAIT - Retail Master Summit 2025: Impulsando la fidelizaci\u00f3n emocional","isPartOf":{"@id":"https:\/\/www.motivait.net\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/#primaryimage"},"image":{"@id":"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/#primaryimage"},"thumbnailUrl":"https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/RMS2025-041.jpg","datePublished":"2025-05-29T08:06:20+00:00","dateModified":"2025-05-29T08:06:20+00:00","author":{"@id":"https:\/\/www.motivait.net\/#\/schema\/person\/431bdc02a3279ffdf0bebd7ffac7a543"},"description":"En el Retail Masters Summit de Madrid compartimos nuestras ideas sobre la fidelizaci\u00f3n emocional y c\u00f3mo est\u00e1 evolucionando el sector.","breadcrumb":{"@id":"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/#primaryimage","url":"https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/RMS2025-041.jpg","contentUrl":"https:\/\/www.motivait.net\/wp-content\/uploads\/2025\/05\/RMS2025-041.jpg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/www.motivait.net\/es\/2025\/05\/29\/retail-master-summit-2025-impulsando-la-fidelizacion-emocional\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.motivait.net\/es\/"},{"@type":"ListItem","position":2,"name":"Retail Master Summit 2025: Impulsando la fidelizaci\u00f3n emocional"}]},{"@type":"WebSite","@id":"https:\/\/www.motivait.net\/#website","url":"https:\/\/www.motivait.net\/","name":"MOTIVAIT","description":"An innovative it services company with a mission to enhance engagement &lt;br&gt; We design and deliver effective solutions that generate and encourage behaviours, establishing positive emotional bonds between people and organizations, employees and their work, customers and brands, students and their subjects, citizens and communities, and much more. We use fresh approaches that achieve tangible benefits and outcomes by increasing the motivation, participation &amp; commitment of both individuals and teams.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.motivait.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.motivait.net\/#\/schema\/person\/431bdc02a3279ffdf0bebd7ffac7a543","name":"Patricia Wiggett","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.motivait.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6f09c51a37efec2da5c5b9a641f297e5c29cc20e766be0789f3c5948ac6daa9f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f09c51a37efec2da5c5b9a641f297e5c29cc20e766be0789f3c5948ac6daa9f?s=96&d=mm&r=g","caption":"Patricia Wiggett"},"url":"https:\/\/www.motivait.net\/es\/author\/patricia-wiggett\/"}]}},"_links":{"self":[{"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/posts\/21754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/comments?post=21754"}],"version-history":[{"count":3,"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/posts\/21754\/revisions"}],"predecessor-version":[{"id":21888,"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/posts\/21754\/revisions\/21888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/media\/21750"}],"wp:attachment":[{"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/media?parent=21754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/categories?post=21754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/tags?post=21754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}