{"id":21357,"date":"2024-11-27T14:24:31","date_gmt":"2024-11-27T14:24:31","guid":{"rendered":"https:\/\/www.motivait.net\/?p=21357"},"modified":"2024-11-27T14:24:31","modified_gmt":"2024-11-27T14:24:31","slug":"black-friday-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.motivait.net\/es\/2024\/11\/27\/black-friday-cyber-monday\/","title":{"rendered":"Black Friday &#038; Cyber Monday: \u00a1Todo Listo!"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"text-align: center;\">Black Friday &amp; Cyber Monday: \u00a1Todo Listo!<\/h1>\n<\/div><\/section><br \/>\n<div style=' margin-top:30px; margin-bottom:30px;'  class='hr hr-custom hr-center hr-icon-no  '><span class='hr-inner   inner-border-av-border-fat' style=' width:50px;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>El Black Friday y el Cyber Monday son oportunidades ideales para el descubrimiento y la exhibici\u00f3n de marcas.<br \/>\nSin embargo, solo al entender profundamente a tus clientes y audiencias podr\u00e1s crear experiencias y promociones personalizadas, generando conexiones que perduren m\u00e1s all\u00e1 de las 24 horas.<\/p>\n<p>A medida que se acerca la temporada de compras, las presiones econ\u00f3micas como el coste de vida elevado y la inflaci\u00f3n siguen siendo una preocupaci\u00f3n para muchos consumidores. Sin embargo, esto no les impide estar atentos a las ofertas y descuentos de cara a las fiestas.<\/p>\n<p>En el contexto actual de ahorro y cautela los consumidores est\u00e1n ansiosos por aprovechar las ofertas del Black Friday y el Cyber Monday, con un 78% de ellos planeando participar en las ventas y promociones de octubre y noviembre de 2024, frente al 61% registrado el a\u00f1o pasado en 2023.<\/p>\n<p>Hemos analizado encuestas e informes para descubrir qu\u00e9 es lo que realmente buscan los consumidores y plantearnos la pregunta: \u201c\u00bfEst\u00e1n los retailers preparados para satisfacer sus necesidades?\u201d<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image lazyload' data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Black-Friday-illustrations_001.jpg' alt='' title='Black Friday illustrations_001' height=\"300\"width=\"300\"  itemprop=\"thumbnailUrl\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img class='avia_image ' src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Black-Friday-illustrations_001.jpg' alt='' title='Black Friday illustrations_001' height=\"300\"width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/noscript><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#anchor-1\">\u00bfC\u00f3mo est\u00e1s gestionando las promociones, ofertas y la comunicaci\u00f3n?<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image lazyload' data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Black-Friday-illustrations_002.jpg' alt='' title='Black Friday illustrations_002' height=\"300\"width=\"300\"  itemprop=\"thumbnailUrl\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img class='avia_image ' src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Black-Friday-illustrations_002.jpg' alt='' title='Black Friday illustrations_002' height=\"300\"width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/noscript><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#anchor-2\">\u00bfC\u00f3mo est\u00e1s creando experiencias para satisfacer las necesidades y valores en constante evoluci\u00f3n?<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image lazyload' data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Black-Friday-illustrations_003.jpg' alt='' title='Black Friday illustrations_003' height=\"300\"width=\"300\"  itemprop=\"thumbnailUrl\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img class='avia_image ' src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Black-Friday-illustrations_003.jpg' alt='' title='Black Friday illustrations_003' height=\"300\"width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/noscript><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#anchor-3\">\u00bfC\u00f3mo est\u00e1s creando experiencias del cliente emocionantes y sin interrupciones?<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image lazyload' data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Black-Friday-illustrations_004.jpg' alt='' title='Black Friday illustrations_004' height=\"300\"width=\"300\"  itemprop=\"thumbnailUrl\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><noscript><img class='avia_image ' src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Black-Friday-illustrations_004.jpg' alt='' title='Black Friday illustrations_004' height=\"300\"width=\"300\"  itemprop=\"thumbnailUrl\"  \/><\/noscript><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"#anchor-4\">\u00bfC\u00f3mo est\u00e1s reteniendo y fomentando una lealtad duradera?<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-21357'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><a name=\"anchor-1\"><\/a><\/p>\n<h2 style=\"text-align: left;\">\u00bfC\u00f3mo est\u00e1s gestionando las promociones, ofertas y la comunicaci\u00f3n?<\/h2>\n<\/div><\/section>\n<div class=\"flex_column av_two_fifth  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>El Black Friday no solo se caracteriza por las ofertas, sino tambi\u00e9n por el constante bombardeo de correos electr\u00f3nicos previos al gran d\u00eda. Lo que originalmente era un frenes\u00ed de 24 horas, ahora comienza cada vez m\u00e1s temprano, y los consumidores son cada vez m\u00e1s conscientes de este cambio<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image lazyload' data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Motivait-Black-Friday_Compras.jpg' alt='' title='Motivait-Black Friday_Compras' height=\"362\"width=\"800\"  itemprop=\"thumbnailUrl\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/362;\" \/><noscript><img class='avia_image ' src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Motivait-Black-Friday_Compras.jpg' alt='' title='Motivait-Black Friday_Compras' height=\"362\"width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/noscript><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>El 76% de los compradores afirma que las empresas los saturan con demasiados anuncios del Black Friday. El Washington Post destac\u00f3 hace <a href=\"https:\/\/www.washingtonpost.com\/business\/2022\/12\/22\/marketing-email-spam\/\">dos a\u00f1os<\/a> el impacto excesivo de esto en un estudio en el que una persona recibi\u00f3 86 correos electr\u00f3nicos promocionales en solo 25 minutos, el mi\u00e9rcoles antes del Black Friday.<\/p>\n<p>Aunque promocionar ofertas es clave para el marketing de marca, la sensaci\u00f3n de ser bombardeado con publicidad y saturar la bandeja de entrada resulta muy desagradable. En este contexto, la comunicaci\u00f3n centrada en el cliente y pensada con consideraci\u00f3n nunca ha sido tan crucial. En lugar de dejarse llevar por la avalancha de anuncios, reflexiona sobre lo que realmente resonar\u00e1 con tus clientes actuales, teniendo en cuenta sus h\u00e1bitos y comportamientos.<\/p>\n<p>La atracci\u00f3n y retenci\u00f3n son parte de un ciclo continuo. Esto comienza con el uso de herramientas que permitan una segmentaci\u00f3n y comunicaci\u00f3n m\u00e1s precisa, asegurando que los clientes se sientan especiales, no abrumados por la publicidad.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-21357'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   av-minimum-height av-minimum-height-custom container_wrap sidebar_right lazyload' style = 'background-color: #f2f2f2; background-repeat: repeat-x; background-image:inherit;background-attachment: scroll; background-position: top left; ' data-section-bg-repeat='repeat-x'  data-bg-image='url(https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Black-Friday-illustrations_005-1.jpg)'><div class='container' style='height:484px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-21357'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-21357'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #f2f2f2; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-21357'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><a name=\"anchor-2\"><\/a><\/p>\n<h2 style=\"text-align: left;\"><span class=\"EOP SCXW147838274 BCX0\" data-ccp-props=\"{}\">\u00bfC\u00f3mo est\u00e1s creando experiencias para satisfacer las necesidades y valores en constante evoluci\u00f3n? <\/span><\/h2>\n<p>Para conectar con los clientes y generar v\u00ednculos, es fundamental comprender lo que desean, pero es igualmente importante que se sientan entendidos y emocionalmente conectados con tu marca.<\/p>\n<p>Si el Black Friday y el Cyber Monday ofrecen la oportunidad de llegar a una audiencia m\u00e1s amplia, \u00bfc\u00f3mo te est\u00e1s diferenciando de la competencia? \u00bfEst\u00e1s demostrando que comprendes sus necesidades y valores?<\/p>\n<p>Los Millennials y la Generaci\u00f3n Z, dos grupos con un poder adquisitivo creciente, son los principales objetivos para las marcas este Black Friday. Se prev\u00e9 que los Millennials sean los mayores compradores, con un gasto promedio de 225\u20ac. Pero, \u00bfqu\u00e9 buscan realmente?<\/p>\n<p>La sostenibilidad se ha convertido en una prioridad para todos los grupos demogr\u00e1ficos, especialmente entre los compradores m\u00e1s j\u00f3venes. M\u00e1s de la mitad de estos consumidores priorizan la sostenibilidad, ya sea en productos o empaques ecol\u00f3gicos, al tomar decisiones de compra. De hecho, el 50% de los consumidores son ahora conscientes del impacto ambiental del consumo excesivo durante el Black Friday.<\/p>\n<p>Como resultado, algunas marcas est\u00e1n adoptando iniciativas de marketing como el \u00abGreen Friday\u00bb para abordar estas preocupaciones y aprovechar la creciente demanda de productos sostenibles. El 64% de la Generaci\u00f3n Z y los Millennials son m\u00e1s propensos a comprar regalos que apoyen una causa en esta temporada navide\u00f1a, en comparaci\u00f3n con el 55% en general. Las marcas que comuniquen y encarnen estos valores tendr\u00e1n una ventaja.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-21357'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><a name=\"anchor-3\"><\/a><\/p>\n<h2 style=\"text-align: left;\">\u00bfC\u00f3mo est\u00e1s creando experiencias del cliente emocionantes y sin interrupciones?<\/h2>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_two_fifth  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: left;\">Aunque el origen del Black Friday era en tiendas f\u00edsicas, con recuerdos de largas colas y multitudes llenando los establecimientos, el comercio electr\u00f3nico y el m-commerce ahora dominan el panorama. Con el auge del Cyber Monday y el Prime Day, muchos consumidores esperan que las ofertas sean mejores en l\u00ednea que en las tiendas f\u00edsicas.<\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image lazyload' data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Motivait-Black-Friday_Ofertas.jpg' alt='' title='Motivait-Black Friday_Ofertas' height=\"462\"width=\"800\"  itemprop=\"thumbnailUrl\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/462;\" \/><noscript><img class='avia_image ' src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Motivait-Black-Friday_Ofertas.jpg' alt='' title='Motivait-Black Friday_Ofertas' height=\"462\"width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/noscript><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words &#091;.text-message+&amp;&#093;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"04475b89-0fca-49da-b4b6-fe998f322d2f\" data-client-thread-id=\"WEB:6c4ed24a-a311-4453-b326-ab5ab5c2f009\" data-message-model-slug=\"gpt-4o-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-&#091;3px&#093;\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Este cambio resalta la importancia de crear experiencias de compra que sean no solo efectivas, sino tambi\u00e9n fluidas y coherentes en cada punto de contacto con la marca. El enfoque omnicanal ya no se trata solo de ofrecer m\u00faltiples opciones, sino de crear una experiencia integrada que funcione sin problemas entre dispositivos. Por ejemplo, los clientes deber\u00edan poder guardar un producto en su m\u00f3vil, terminar la compra en su ordenador y, luego, recoger el pedido en tienda. Para lograrlo, es clave contar con una tecnolog\u00eda \u00e1gil y confiable que evite complicaciones como el abandono del carrito.<\/p>\n<p>Sin embargo, no todos los consumidores prefieren comprar online. De hecho, casi la mitad de los compradores realizaron compras en tiendas f\u00edsicas durante el Black Friday de 2023. Las experiencias presenciales, como eventos pop-up, zonas de descubrimiento o VIP, siguen siendo muy atractivas, ofreciendo a los clientes algo exclusivo y emocionante, como una experiencia \u00fanica que recordar\u00edan.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image lazyload' data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Motivait-Black-Friday_Importancia.jpg' alt='' title='Motivait-Black Friday_Importancia' height=\"743\"width=\"800\"  itemprop=\"thumbnailUrl\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/743;\" \/><noscript><img class='avia_image ' src='https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Motivait-Black-Friday_Importancia.jpg' alt='' title='Motivait-Black Friday_Importancia' height=\"743\"width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/noscript><\/div><\/div><\/div><\/div><div class=\"flex_column av_two_fifth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Los clientes se sienten atra\u00eddos por experiencias que dejen huella, y a veces, los momentos m\u00e1s simples son los que m\u00e1s impactan. Ya sea un proceso de compra r\u00e1pido y sin complicaciones, un escaparate que llame la atenci\u00f3n o algo completamente nuevo que genere emoci\u00f3n y d\u00e9 de qu\u00e9 hablar, esos momentos perduran.<\/p>\n<p>Si ves grandes multitudes buscando ofertas durante el Black Friday, enf\u00f3cate en lo que realmente har\u00e1 la diferencia y aseg\u00farate de que su experiencia sea lo m\u00e1s fluida y placentera posible. No olvides aportar diversi\u00f3n, emoci\u00f3n y algo sorprendente a tus espacios f\u00edsicos, creando un ambiente \u00fanico que los visitantes recordar\u00e1n mucho despu\u00e9s de haberse ido.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   av-minimum-height av-minimum-height-custom container_wrap sidebar_right lazyload' style = 'background-color: #f2f2f2; background-repeat: repeat-x; background-image:inherit;background-attachment: scroll; background-position: top left; ' data-section-bg-repeat='repeat-x'  data-bg-image='url(https:\/\/www.motivait.net\/wp-content\/uploads\/2024\/11\/Black-Friday-illustrations_006.jpg)'><div class='container' style='height:484px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-21357'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-21357'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #f2f2f2; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-21357'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><a name=\"anchor-4\"><\/a><\/p>\n<h2 style=\"text-align: left;\">\u00bfC\u00f3mo est\u00e1s reteniendo y fomentando una lealtad duradera?<\/h2>\n<\/div><\/section>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>A medida que se acerca la temporada navide\u00f1a, la lealtad de los consumidores est\u00e1 bajo presi\u00f3n. Los datos muestran que el 48% de los compradores buscar\u00e1n retailers m\u00e1s baratos, el 62% cambiar\u00e1n a marcas de menor precio y el 25% considerar\u00e1n productos de imitaci\u00f3n.<\/p>\n<p>El Black Friday tambi\u00e9n suele generar desconfianza. Un 24% de los compradores cree que las tiendas suben los precios antes del evento para luego ofrecer descuentos ese d\u00eda. Adem\u00e1s, el arrepentimiento post-compra es bastante com\u00fan, con un 60% de los j\u00f3venes de la Generaci\u00f3n Z arrepinti\u00e9ndose de sus compras del Black Friday.<\/p>\n<p>Todo esto hace que sea complicado generar lealtad, sobre todo cuando los consumidores se centran en los ahorros inmediatos. Sin embargo, el Black Friday puede parecer un momento solo para ventas r\u00e1pidas, pero es una oportunidad para enfocarse en el valor a largo plazo. Si ofreces experiencias transparentes, confiables y personalizadas, lograr\u00e1s generar la lealtad de tus clientes.<\/p>\n<p>De hecho, un 80% de los consumidores afirman que regresar\u00edan a una tienda tras una buena experiencia durante el Black Friday. Aprovecha el caos del Black Friday para sorprender y deleitar a tus clientes, generando confianza, reforzando la relaci\u00f3n y cultivando una lealtad duradera.<\/p>\n<\/div><\/section>\n<div style='height:50px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-rkref-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-rkref-1n7m0yu\">\n<div class=\"flex flex-col text-sm gizmo:pb-9 dark:bg-gray-800 gizmo:dark:bg-transparent\">\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-&#091;#444654&#093; gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-33\">\n<div class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-&#091;38rem&#093; gizmo:md:max-w-3xl gizmo:lg:max-w-&#091;40rem&#093; gizmo:xl:max-w-&#091;48rem&#093; xl:max-w-3xl }\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; flex-col gizmo:w-full lg:w-&#091;calc(100%-115px)&#093; agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-3 whitespace-pre-wrap break-words overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"f11e1840-70ae-4f93-a157-f8e745fb4ca2\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3 style=\"text-align: center;\">Dise\u00f1amos, desarrollamos y ofrecemos experiencias digitales que mejoran la lealtad del cliente, crean conexiones y fomentan el engagement.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"avia-button-wrap avia-button-center avia-builder-el-10 el_after_av_heading avia-builder-el-last \" style=\"text-align: center;\"><a class=\"avia-button av-icon-on-hover avia-icon_select-yes-left-icon avia-color-theme-color avia-size-medium avia-position-center \" href=\"https:\/\/www.motivait.net\/es\/contacto\/\" target=\"_blank\" rel=\"noopener\"><span class=\"avia_iconbox_title\">HABLA CON NOSOTROS<\/span><\/a><\/div>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-21357'><div class='entry-content-wrapper clearfix'>\n<div  data-autoplay=''  data-interval='5'  data-animation='fade'  data-show_slide_delay='90'  class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-even  '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class='avia-content-slider-inner'><div class='slide-entry-wrap'><article class='slide-entry flex_column  post-entry post-entry-23075 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_half first real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.motivait.net\/es\/2026\/04\/01\/disenando-experiencias-que-enamoran-motivait\/' data-rel='slide-1' class='slide-image' title=''><img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"330\" data-src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/03\/I-Love-this-Eperience-1.jpg\" class=\"attachment-portfolio size-portfolio wp-post-image lazyload\" alt=\"Motivait-Dise\u00f1ando experiencias que enamoran\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495\/330;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"330\" src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/03\/I-Love-this-Eperience-1.jpg\" class=\"attachment-portfolio size-portfolio wp-post-image\" alt=\"Motivait-Dise\u00f1ando experiencias que enamoran\" \/><\/noscript><\/a><div class='slide-content'><header class=\"entry-content-header\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.motivait.net\/es\/category\/customer-engagement\/\" rel=\"tag\">Customer Engagement<\/a>, <a href=\"https:\/\/www.motivait.net\/es\/category\/employee-engagement-es\/\" rel=\"tag\">Employee Engagement<\/a>, <a href=\"https:\/\/www.motivait.net\/es\/category\/employee-experience-es\/\" rel=\"tag\">Employee Experience<\/a>, <a href=\"https:\/\/www.motivait.net\/es\/category\/engagement-es\/\" rel=\"tag\">Engagement<\/a> <\/span><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/www.motivait.net\/es\/2026\/04\/01\/disenando-experiencias-que-enamoran-motivait\/' title='Dise\u00f1ando experiencias que enamoran'>Dise\u00f1ando experiencias que enamoran<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t<span class='av-structured-data'  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  itemprop='image'>\n\t\t\t\t\t   <span itemprop='url' >https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/03\/I-Love-this-Eperience-1.jpg<\/span>\n\t\t\t\t\t   <span itemprop='height' >1333<\/span>\n\t\t\t\t\t   <span itemprop='width' >2000<\/span>\n\t\t\t\t  <\/span><span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t<span itemprop='name'>Patricia Wiggett<\/span>\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\n\t\t\t\t   <span itemprop='url'>https:\/\/www.motivait.net\/wp-content\/uploads\/2022\/10\/motivait-logo-web-300x113-1.png<\/span>\n\t\t\t\t <\/span>\n\t\t\t  <\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Patricia Wiggett<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-02-19T09:29:37+00:00\" >2026-04-01 12:14:21<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-01 15:26:29<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Dise\u00f1ando experiencias que enamoran<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-22893 slide-entry-overview slide-loop-2 slide-parity-even  post-entry-last  av_one_half  real-thumbnail'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.motivait.net\/es\/2026\/02\/19\/encuentros-retail-el-podcast\/' data-rel='slide-1' class='slide-image' title=''><img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"330\" data-src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/02\/Podcast.jpg\" class=\"attachment-portfolio size-portfolio wp-post-image lazyload\" alt=\"Podcast Encuentros Retail\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495\/330;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"330\" src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/02\/Podcast.jpg\" class=\"attachment-portfolio size-portfolio wp-post-image\" alt=\"Podcast Encuentros Retail\" \/><\/noscript><\/a><div class='slide-content'><header class=\"entry-content-header\"><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.motivait.net\/es\/category\/podcast\/\" rel=\"tag\">Podcast<\/a> <\/span><h3 class='slide-entry-title entry-title'  itemprop=\"headline\" ><a href='https:\/\/www.motivait.net\/es\/2026\/02\/19\/encuentros-retail-el-podcast\/' title='Encuentros Retail: el podcast con tendencias, retos y experiencias reales'>Encuentros Retail: el podcast con tendencias, retos y experiencias reales<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t<span class='av-structured-data'  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  itemprop='image'>\n\t\t\t\t\t   <span itemprop='url' >https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/02\/Podcast.jpg<\/span>\n\t\t\t\t\t   <span itemprop='height' >1333<\/span>\n\t\t\t\t\t   <span itemprop='width' >2000<\/span>\n\t\t\t\t  <\/span><span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t<span itemprop='name'>Ana Louren\u00e7o<\/span>\n\t\t\t\t<span itemprop='logo' itemscope itemtype='http:\/\/schema.org\/ImageObject'>\n\t\t\t\t   <span itemprop='url'>https:\/\/www.motivait.net\/wp-content\/uploads\/2022\/10\/motivait-logo-web-300x113-1.png<\/span>\n\t\t\t\t <\/span>\n\t\t\t  <\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Ana Louren\u00e7o<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-02-19T09:29:37+00:00\" >2026-02-19 09:29:37<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-02-19 09:29:51<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Encuentros Retail: el podcast con tendencias, retos y experiencias reales<\/span><\/span><\/span><\/article><\/div><\/div><div class='pagination-wrap pagination-slider'><nav class='pagination'><span class='pagination-meta'>P\u00e1gina 1 de 61<\/span><span class='current'>1<\/span><a href='https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/posts\/21357\/page\/2\/' class='inactive' >2<\/a><a href='https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/posts\/21357\/page\/3\/' class='inactive' >3<\/a><a href='https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/posts\/21357\/page\/2\/'>&rsaquo;<\/a><a href='https:\/\/www.motivait.net\/es\/wp-json\/wp\/v2\/posts\/21357\/page\/61\/'>&raquo;<\/a><\/nav>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":21365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-21357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MOTIVAIT - Black Friday &amp; 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