{"id":20275,"date":"2023-07-24T10:10:06","date_gmt":"2023-07-24T09:10:06","guid":{"rendered":"https:\/\/www.motivait.net\/?p=20275"},"modified":"2024-04-08T14:38:14","modified_gmt":"2024-04-08T13:38:14","slug":"la-fidelizacion-en-tiempos-de-crisis","status":"publish","type":"post","link":"https:\/\/www.motivait.net\/es\/2023\/07\/24\/la-fidelizacion-en-tiempos-de-crisis\/","title":{"rendered":"La fidelizaci\u00f3n en tiempos de crisis"},"content":{"rendered":"<p>En un momento en el que los consumidores necesitan apoyo, las marcas tienen la oportunidad de ofrecer mucho m\u00e1s que solo puntos y descuentos. Incluso en tiempos de crisis, es posible construir un engagement valioso y sostenible. Los programas de fidelizaci\u00f3n pueden transformarse en canales que demuestren que las marcas realmente comprenden las necesidades, comportamientos y preferencias de sus miembros.<\/p>\n<p><a href=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_02.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20288 lazyload\" data-src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_02.png\" alt=\"\" width=\"2251\" height=\"1680\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2251px; --smush-placeholder-aspect-ratio: 2251\/1680;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20288\" src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_02.png\" alt=\"\" width=\"2251\" height=\"1680\" \/><\/noscript><\/a> <a href=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_03.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20286 lazyload\" data-src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_03.png\" alt=\"\" width=\"2251\" height=\"1515\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2251px; --smush-placeholder-aspect-ratio: 2251\/1515;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20286\" src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_03.png\" alt=\"\" width=\"2251\" height=\"1515\" \/><\/noscript><\/a> <a href=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_04.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20284 lazyload\" data-src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_04.png\" alt=\"\" width=\"2251\" height=\"1616\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2251px; --smush-placeholder-aspect-ratio: 2251\/1616;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20284\" src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_04.png\" alt=\"\" width=\"2251\" height=\"1616\" \/><\/noscript><\/a> <a href=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_05.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20282 lazyload\" data-src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_05.png\" alt=\"\" width=\"2251\" height=\"1613\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2251px; --smush-placeholder-aspect-ratio: 2251\/1613;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20282\" src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_05.png\" alt=\"\" width=\"2251\" height=\"1613\" \/><\/noscript><\/a> <a href=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_06.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20280 lazyload\" data-src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_06.png\" alt=\"\" width=\"2251\" height=\"1642\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2251px; --smush-placeholder-aspect-ratio: 2251\/1642;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20280\" src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_06.png\" alt=\"\" width=\"2251\" height=\"1642\" \/><\/noscript><\/a> <a href=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_07.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20278 lazyload\" data-src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_07.png\" alt=\"\" width=\"2251\" height=\"1605\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2251px; --smush-placeholder-aspect-ratio: 2251\/1605;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20278\" src=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/07\/CustomerLoyalty-ES_07.png\" alt=\"\" width=\"2251\" height=\"1605\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">\u00bfEst\u00e1s buscando mejorar las formas en que los clientes se conectan con tu marca?<\/h3>\n<p style=\"text-align: center;\">Somos expertos en Customer engagement y fidelizaci\u00f3n de clientes, con m\u00e1s de 40 millones de usuarios activos en m\u00e1s de 50 pa\u00edses que disfrutan de nuestras innovadoras soluciones digitales. Conoce lo que podemos hacer por vosotros.<\/p>\n<div class=\"avia-button-wrap avia-button-center avia-builder-el-10 el_after_av_heading avia-builder-el-last \" style=\"text-align: center;\"><a class=\"avia-button av-icon-on-hover avia-icon_select-yes-left-icon avia-color-theme-color avia-size-medium avia-position-center \" href=\"https:\/\/www.motivait.net\/es\/contacto\" target=\"_blank\" rel=\"noopener\"><span class=\"avia_iconbox_title\">HABLA CON NOSOTROS<\/span><\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un momento en el que los consumidores necesitan apoyo, las marcas tienen la oportunidad de ofrecer mucho m\u00e1s que solo puntos y descuentos. Incluso en tiempos de crisis, es posible construir un engagement valioso y sostenible. Los programas de fidelizaci\u00f3n pueden transformarse en canales que demuestren que las marcas realmente comprenden las necesidades, comportamientos [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":20291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[285,76],"tags":[80,251,92,169],"class_list":["post-20275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement","category-engagement-es","tag-digital-es","tag-infografias","tag-loyalty-es","tag-retail-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MOTIVAIT - La fidelizaci\u00f3n en tiempos de crisis<\/title>\n<meta name=\"description\" content=\"En tiempos de crisis, las marcas pueden ofrecer m\u00e1s que puntos y descuentos, construyendo un engagement valioso y sostenible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.motivait.net\/es\/2023\/07\/24\/la-fidelizacion-en-tiempos-de-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOTIVAIT - 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