{"id":18586,"date":"2026-10-02T12:01:14","date_gmt":"2026-10-02T11:01:14","guid":{"rendered":"https:\/\/www.motivait.net\/2022\/12\/02\/partnership-newcastle-university-business-school-and-motivait\/"},"modified":"2026-10-20T09:13:14","modified_gmt":"2026-10-20T08:13:14","slug":"partnership-newcastle-university-business-school-and-motivait","status":"publish","type":"post","link":"https:\/\/www.motivait.net\/es\/2026\/10\/02\/partnership-newcastle-university-business-school-and-motivait\/","title":{"rendered":"Alianza en Acci\u00f3n: Newcastle University Business School &#038; Motivait"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='align-center' class='avia-section alternate_color avia-section-default avia-no-border-styling avia-full-stretch av-section-color-overlay-active avia-bg-style-scroll   av-minimum-height av-minimum-height-75 container_wrap sidebar_right lazyload' style = 'background-repeat: no-repeat; background-image:inherit;background-attachment: scroll; background-position: top center; ' data-section-bg-repeat='stretch'  data-bg-image='url(https:\/\/www.motivait.net\/wp-content\/uploads\/2022\/12\/Motivait-bus1016-01-Portada.jpg)'><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.5; background-color: #0a0a0a; '><\/div><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:0px; color:#ffffff;' class='av-special-heading av-special-heading-h4 custom-color-heading blockquote modern-quote modern-centered   '><h4 class='av-special-heading-tag '  itemprop=\"headline\"  >Newcastle University Business School y Motivait<\/h4><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><br \/>\n<div style='padding-bottom:10px; color:#ffffff;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered   '><h1 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >Impulsar el desarrollo de competencias acad\u00e9micas y profesionales a trav\u00e9s de experiencias digitales<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: center;\"><a href=\"https:\/\/www.motivait.net\/es\/contacto\/\" class=\"su-button su-button-style-flat\" style=\"color:#000000;background-color:#ffffff;border-color:#cccccc;border-radius:66px;-moz-border-radius:66px;-webkit-border-radius:66px\" target=\"_self\"><span style=\"color:#000000;padding:0px 30px;font-size:22px;line-height:44px;border-color:#ffffff;border-radius:66px;-moz-border-radius:66px;-webkit-border-radius:66px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"> Inicia un proyecto con nosotros<\/span><\/a> <a href=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2022\/12\/Case-Study-BUS1016-ES.pdf\" class=\"su-button su-button-style-flat\" style=\"color:#000000;background-color:#ffffff;border-color:#cccccc;border-radius:66px;-moz-border-radius:66px;-webkit-border-radius:66px\" target=\"_self\"><span style=\"color:#000000;padding:0px 30px;font-size:22px;line-height:44px;border-color:#ffffff;border-radius:66px;-moz-border-radius:66px;-webkit-border-radius:66px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"> Descarga el caso de \u00e9xito<\/span><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2' class='avia-section alternate_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #efe9e4; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_three_fourth  av-animated-generic fade-in  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h3  blockquote modern-quote  '><h3 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-30 av-mini-font-size-overwrite av-mini-font-size-30'  itemprop=\"headline\"  >El cliente: Newcastle University Business School<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Newcastle University Business School cuenta con tres acreditaciones internacionales y m\u00e1s de 3.500 estudiantes de 89 nacionalidades. Como parte del prestigioso Russell Group del Reino Unido, la escuela fomenta nuevas perspectivas globales sobre el futuro del trabajo y el liderazgo, poniendo en valor el trabajo en equipo y la colaboraci\u00f3n entre personas. Su labor se centra en promover la excelencia en la investigaci\u00f3n, la innovaci\u00f3n y la educaci\u00f3n, creando oportunidades para que estudiantes, personal y colaboradores contribuyan a construir un futuro m\u00e1s responsable para las empresas y la sociedad.<\/p>\n<p>La escuela sit\u00faa a los estudiantes y su desarrollo personal y profesional en el centro de su modelo educativo. Su reputaci\u00f3n se basa tanto en la experiencia de su equipo docente como en el uso de herramientas y recursos de aprendizaje innovadores y atractivos, que mejoran la experiencia educativa de sus estudiantes.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3' class='avia-section alternate_color avia-section-default avia-no-border-styling avia-bg-style-scroll   av-minimum-height av-minimum-height-50 container_wrap sidebar_right' style = 'background-color: #efe9e4; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class='avia-video avia-video-16-9   av-lazyload-immediate  av-lazyload-video-embed  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/_A8onOvPB7Q?si=k3aOr8aLtsa09wsZ' ><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"A closer look at BUS1016 Challenge\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/_A8onOvPB7Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4' class='avia-section alternate_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #efe9e4; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_three_fourth  av-animated-generic fade-in  flex_column_div first  \" style='padding:15px 0px 15px 0px ; border-radius:0px; '><p><div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  '><h2 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >C\u00f3mo la tecnolog\u00eda puede mejorar la experiencia de aprendizaje <\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Las herramientas educativas digitales pueden adoptar distintas formas seg\u00fan su finalidad, desde simulaciones empresariales y soluciones gamificadas hasta sistemas de gesti\u00f3n del aprendizaje. Los modelos de aprendizaje h\u00edbrido, que combinan la tecnolog\u00eda con las clases presenciales, han demostrado ser eficaces para aumentar la implicaci\u00f3n del alumnado.<\/p>\n<p>La gamificaci\u00f3n tambi\u00e9n contribuye a despertar y mantener el inter\u00e9s de los estudiantes. Combinar ambos enfoques permite fomentar la colaboraci\u00f3n, aumentar la participaci\u00f3n y desarrollar competencias m\u00e1s amplias relacionadas con el mundo laboral. Adem\u00e1s, incorporar nuevas tecnolog\u00edas al aprendizaje puede ayudar a crear experiencias educativas m\u00e1s inclusivas, atractivas y \u00fanicas.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5' class='avia-section alternate_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #efe9e4; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  av-animated-generic bottom-to-top  flex_column_div first  \" style='padding:15px 0px 15px 0px ; border-radius:0px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image lazyload' data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/10\/Motivait-and-newcastle-business-school-engagement-solution.png' alt='' title='Motivait and newcastle business school engagement solution' height=\"401\"width=\"1280\"  itemprop=\"thumbnailUrl\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/401;\" \/><noscript><img class='avia_image ' src='https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/10\/Motivait-and-newcastle-business-school-engagement-solution.png' alt='' title='Motivait and newcastle business school engagement solution' height=\"401\"width=\"1280\"  itemprop=\"thumbnailUrl\"  \/><\/noscript><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6' class='avia-section alternate_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #efe9e4; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_three_fourth  av-animated-generic fade-in  flex_column_div first  \" style='padding:15px 0px 15px 0px ; border-radius:0px; '><p><div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  '><h2 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >El reto<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Las primeras conversaciones entre Newcastle University Business School y Motivait giraron en torno al potencial de las soluciones digitales para enriquecer la experiencia de aprendizaje de los estudiantes. La escuela quer\u00eda incorporar nuevos recursos digitales al m\u00f3dulo BUS1016, <em>Academic and Professional Skills Development<\/em> (Desarrollo de competencias acad\u00e9micas y profesionales), dirigido a estudiantes de primer curso.<\/p>\n<p>Algunas de las competencias que se abordan en este m\u00f3dulo pueden resultar dif\u00edciles de poner en pr\u00e1ctica para quienes acaban de iniciar sus estudios universitarios. Los estudiantes deben asimilar nuevos conocimientos, adaptarse a distintas formas de aprender y afrontar retos y oportunidades que influyen tanto en su desarrollo personal como en su futuro profesional.<\/p>\n<p>En general, los estudiantes llegan a la universidad con experiencias educativas previas y circunstancias personales muy diversas. Ante esta realidad, las universidades y otras instituciones de educaci\u00f3n superior necesitan ofrecer una mayor variedad de recursos y v\u00edas de aprendizaje que respondan a las distintas necesidades del alumnado y mantengan su inter\u00e9s, proporcionando una experiencia educativa completa y enriquecedora.<\/p>\n<p>El equipo responsable del m\u00f3dulo BUS1016 quer\u00eda encontrar nuevas formas de acercar a los estudiantes a la realidad del mundo laboral y empresarial, ayud\u00e1ndoles a comprender sus particularidades y a desenvolverse en situaciones pr\u00e1cticas. Tras comprobar la buena acogida que hab\u00edan tenido otras simulaciones entre estudiantes de promociones anteriores, contactaron con Motivait para desarrollar una soluci\u00f3n adaptada a sus necesidades.<\/p>\n<p>El objetivo era crear una plataforma que permitiera trabajar los contenidos del m\u00f3dulo de forma pr\u00e1ctica y atractiva y, sobre todo, fomentara el trabajo en equipo. La experiencia deb\u00eda ayudar a los estudiantes a desarrollar sus competencias acad\u00e9micas y profesionales, al tiempo que reforzaba sus habilidades de colaboraci\u00f3n.<\/p>\n<p>Desde 2022, m\u00e1s de 900 estudiantes han completado el reto de equipo BUS1016, prepar\u00e1ndose para continuar sus estudios universitarios y afrontar su futura carrera profesional.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7' class='avia-section alternate_color avia-section-no-padding avia-no-border-styling avia-bg-style-scroll   av-minimum-height av-minimum-height-50 container_wrap sidebar_right' style = 'background-color: #f9f6f4; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  avia-full-stretch flex_column_table_cell av-equal-height-column av-align-middle first lazyload\" style='background:inherit; padding:50px; border-radius:20px; ' data-bg=\"url(https:\/\/www.motivait.net\/wp-content\/uploads\/2026\/09\/Bus1016-Student.png) center center no-repeat\"><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h2><strong>M\u00e1s de 900 estudiantes<\/strong> han completado el reto de equipo BUS1016 desde 2022<\/h2>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-middle   \" style='padding:15px 0px 15px 0px ; border-radius:0px; '><p><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Fomentar el <strong>trabajo en equipo<\/strong> y la colaboraci\u00f3n entre los estudiantes del m\u00f3dulo BUS1016.<\/p>\n<\/div><\/section><br \/>\n<div style=' margin-top:10px; margin-bottom:10px;'  class='hr hr-custom hr-left hr-icon-no  '><span class='hr-inner   inner-border-av-border-thin' style=' width:100%; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Reforzar la confianza de los estudiantes y ayudarles a <strong>comprender y desarrollar las competencias<\/strong> acad\u00e9micas y profesionales fundamentales, as\u00ed como los comportamientos esperados en el entorno profesional.<\/p>\n<\/div><\/section><br \/>\n<div style=' margin-top:10px; margin-bottom:10px;'  class='hr hr-custom hr-left hr-icon-no  '><span class='hr-inner   inner-border-av-border-thin' style=' width:100%; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Fomentar el a<strong>prendizaje aut\u00f3nomo e independiente<\/strong>.<\/p>\n<\/div><\/section><br \/>\n<div style=' margin-top:10px; margin-bottom:10px;'  class='hr hr-custom hr-left hr-icon-no  '><span class='hr-inner   inner-border-av-border-thin' style=' width:100%; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Introducir b<strong>uenas pr\u00e1cticas y enfoques \u00fatiles<\/strong> para afrontar retos habituales del mundo empresarial.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_7' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='align-center' class='avia-section alternate_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #efe9e4; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_three_fourth  av-animated-generic fade-in  flex_column_div first  \" style='padding:15px 0px 15px 0px ; border-radius:0px; '><p><div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  '><h2 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >La soluci\u00f3n: el reto de equipo BUS1016 <\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Propusimos dise\u00f1ar y desarrollar una plataforma web intuitiva, basada en una simulaci\u00f3n interactiva y accesible desde m\u00f3viles, tablets y ordenadores.<\/p>\n<p>La propuesta combina las clases presenciales, en las que se imparten los contenidos te\u00f3ricos, y las lecturas complementarias con una simulaci\u00f3n empresarial en la que los estudiantes pueden poner en pr\u00e1ctica lo aprendido. Motivait se encarg\u00f3 de dise\u00f1ar, desarrollar y gestionar esta simulaci\u00f3n.<\/p>\n<p>La experiencia sit\u00faa a los estudiantes en una empresa ficticia con sede en Newcastle y les plantea distintos retos relacionados con las operaciones y los productos de la compa\u00f1\u00eda. Todos los equipos reciben los mismos desaf\u00edos e informaci\u00f3n sobre la empresa para comprender su contexto. A partir de ah\u00ed, cada equipo debe completar las actividades propuestas, que posteriormente eval\u00faan sus tutores.<\/p>\n<p>El primer reto, por ejemplo, consiste en analizar informaci\u00f3n sobre la competencia de forma colaborativa. Los siguientes siguen la evoluci\u00f3n de la empresa y plantean a los estudiantes el desaf\u00edo de dise\u00f1ar, desarrollar y comercializar un nuevo producto, analizando al mismo tiempo las consecuencias de sus decisiones. De esta manera, adquieren habilidades pr\u00e1cticas que les ser\u00e1n \u00fatiles tanto en su futura incorporaci\u00f3n al mercado laboral como en sus trabajos acad\u00e9micos.<\/p>\n<p>A trav\u00e9s de estos retos, los estudiantes desarrollan sus habilidades de comunicaci\u00f3n y colaboraci\u00f3n y adquieren experiencia en el aprendizaje aut\u00f3nomo, aplicando sus conocimientos a situaciones que reflejan los desaf\u00edos y las exigencias del mundo empresarial.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='align-center' class='avia-section alternate_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_third  av-animated-generic left-to-right  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  \" style='border-radius:20px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image lazyload' data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2022\/12\/Motivait-bus1016-08.Mockup1.jpg' alt='' title='Motivait-bus1016-08.Mockup1' height=\"1246\"width=\"1869\"  itemprop=\"thumbnailUrl\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1869px; --smush-placeholder-aspect-ratio: 1869\/1246;\" \/><noscript><img class='avia_image ' src='https:\/\/www.motivait.net\/wp-content\/uploads\/2022\/12\/Motivait-bus1016-08.Mockup1.jpg' alt='' title='Motivait-bus1016-08.Mockup1' height=\"1246\"width=\"1869\"  itemprop=\"thumbnailUrl\"  \/><\/noscript><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_two_fifth  av-animated-generic bottom-to-top  flex_column_table_cell av-equal-height-column av-align-top   \" style='background: #f4f0ef; padding:30px; background-color:#f4f0ef; border-radius:20px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>\u00abTrabajar con el equipo de Motivait ha sido una experiencia muy gratificante. Han sabido combinar profesionalidad y cercan\u00eda, respondiendo con eficacia y cumpliendo los plazos. Adem\u00e1s, han demostrado una gran creatividad y capacidad para resolver problemas durante el dise\u00f1o y desarrollo de una plataforma educativa adaptada a las necesidades de nuestros estudiantes. Esperamos seguir desarrollando nuestra relaci\u00f3n con Motivait a medida que nuestras necesidades evolucionen\u00bb.<\/p>\n<p><span style=\"font-size: medium; line-height: 24px;\"><strong>\u2013 Dr. Angela Mazzetti<\/strong>, profesora titular de Pr\u00e1ctica de Gesti\u00f3n y directora del programa de grado. <\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  av-animated-generic right-to-left  flex_column_table_cell av-equal-height-column av-align-top   \" style='padding:10% 0px 0px 0px ; border-radius:40px; '><div class='avia-image-container  av-styling-    avia-align-center '  itemprop=\"ImageObject\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image lazyload' data-src='https:\/\/www.motivait.net\/wp-content\/uploads\/2022\/12\/Motivait-bus1016-01-Portada.jpg' alt='' title='Motivait-bus1016-01-Portada' height=\"1312\"width=\"2017\"  itemprop=\"thumbnailUrl\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2017px; --smush-placeholder-aspect-ratio: 2017\/1312;\" \/><noscript><img class='avia_image ' src='https:\/\/www.motivait.net\/wp-content\/uploads\/2022\/12\/Motivait-bus1016-01-Portada.jpg' alt='' title='Motivait-bus1016-01-Portada' height=\"1312\"width=\"2017\"  itemprop=\"thumbnailUrl\"  \/><\/noscript><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_9' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10' class='avia-section alternate_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #efe9e4; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_three_fourth  av-animated-generic fade-in  flex_column_div first  \" style='padding:15px 0px 0px 0px ; border-radius:0px; '><p><div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  '><h2 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >Desarrollo <\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>La soluci\u00f3n se dise\u00f1\u00f3, desarroll\u00f3 y puso en marcha en un plazo de cinco meses, de modo que estuviera operativa y disponible para los estudiantes al comienzo del curso acad\u00e9mico, en octubre.<\/p>\n<p>Al inicio el proyecto, identificamos tres retos principales:<\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><div style=\"background: #efe9e3; border: 1px solid #d9d2c9; border-radius: 12px; padding: 28px 32px; margin-bottom: 24px;\"><b>Una simulaci\u00f3n independiente<\/b><br \/>\nLos estrictos requisitos de ciberseguridad de la universidad hac\u00edan necesario que la soluci\u00f3n funcionara al margen de las herramientas y plataformas universitarias existentes. Motivait deb\u00eda garantizar que la experiencia fuera intuitiva y fluida, evitando interrupciones o dificultades cuando los estudiantes pasaran de una pantalla, pesta\u00f1a o documento a otro durante la actividad.<\/div>\n<div style=\"background: #efe9e3; border: 1px solid #d9d2c9; border-radius: 12px; padding: 28px 32px; margin-bottom: 24px;\"><b>La importancia de la accesibilidad <\/b><br \/>\nEra necesario tener en cuenta los diferentes niveles de competencia y las posibles barreras ling\u00fc\u00edsticas, ya que los estudiantes de la escuela proceden de contextos diversos y tienen distintas necesidades de aprendizaje.<\/div>\n<div style=\"background: #efe9e3; border: 1px solid #d9d2c9; border-radius: 12px; padding: 28px 32px;\"><b>Mantener el foco en el aprendizaje <\/b><br \/>\nLa soluci\u00f3n deb\u00eda responder a los objetivos educativos del m\u00f3dulo y ofrecer a los estudiantes la orientaci\u00f3n y la preparaci\u00f3n necesarias para afrontar su evaluaci\u00f3n final.<\/div>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_10' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11' class='avia-section alternate_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-color: #efe9e4; background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_three_fourth  av-animated-generic fade-in  flex_column_div first  \" style='padding:15px 0px 0px 0px ; border-radius:0px; '><p><div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  '><h2 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >Evoluci\u00f3n <\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>ada a\u00f1o, mejoramos y adaptamos la soluci\u00f3n a partir de los comentarios de los estudiantes de la edici\u00f3n anterior. Tras la primera edici\u00f3n del reto, incorporamos el Reto 0, una fase inicial dise\u00f1ada para ayudar a los estudiantes a conocerse y establecer v\u00ednculos con sus compa\u00f1eros de equipo antes de comenzar los desaf\u00edos principales.<\/p>\n<p>Los comentarios de los estudiantes y de los responsables del m\u00f3dulo pusieron de manifiesto la necesidad de ofrecer apoyo adicional en aspectos como familiarizarse con los sistemas universitarios y aprender a trabajar eficazmente en equipo.<\/p>\n<p>El Reto 0 incluye actividades para romper el hielo y cuestionarios, y tambi\u00e9n ayuda a los estudiantes a conocer la ciudad en la que vivir\u00e1n durante los pr\u00f3ximos a\u00f1os. Adem\u00e1s, hemos incorporado nuevas funcionalidades, como listas de tareas e informaci\u00f3n sobre competencias clave, para acompa\u00f1arles durante la experiencia y facilitar su aprendizaje.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_11' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right lazyload' style = 'background-color: #599496; background-repeat: no-repeat; background-image:inherit;background-attachment: scroll; background-position: center right; ' 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><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h3 style=\"colour: #ffffff;\"><span style=\"color: #ffffff;\">En Motivait dise\u00f1amos soluciones digitales que generan resultados reales y potencian la <em>implicaci\u00f3n, la participaci\u00f3n y la motivaci\u00f3n.<\/em><\/span><\/h3>\n<\/div><\/section><br \/>\n<div style='height:20px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: left;\"><a href=\"https:\/\/www.motivait.net\/es\/contacto\/\" class=\"su-button su-button-style-flat\" style=\"color:#000000;background-color:#ffffff;border-color:#cccccc;border-radius:66px;-moz-border-radius:66px;-webkit-border-radius:66px\" target=\"_self\"><span style=\"color:#000000;padding:0px 30px;font-size:22px;line-height:44px;border-color:#ffffff;border-radius:66px;-moz-border-radius:66px;-webkit-border-radius:66px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"> Inicia un proyecto con nosotros<\/span><\/a><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.motivait.net\/wp-content\/uploads\/2022\/12\/Case-Study-BUS1016-ES.pdf\" class=\"su-button su-button-style-flat\" style=\"color:#000000;background-color:#ffffff;border-color:#cccccc;border-radius:66px;-moz-border-radius:66px;-webkit-border-radius:66px\" target=\"_self\"><span style=\"color:#000000;padding:0px 30px;font-size:22px;line-height:44px;border-color:#ffffff;border-radius:66px;-moz-border-radius:66px;-webkit-border-radius:66px;text-shadow:none;-moz-text-shadow:none;-webkit-text-shadow:none\"> Descarga el caso de \u00e9xito<\/span><\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_12' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-18586'><div class='entry-content-wrapper 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