{"id":14980,"date":"2020-02-26T10:39:42","date_gmt":"2020-02-26T10:39:42","guid":{"rendered":"https:\/\/www.motivait.net\/?p=14980"},"modified":"2023-09-21T13:10:58","modified_gmt":"2023-09-21T12:10:58","slug":"case-study-tendam-solucion-de-customer-engagement-y-fidelizacion","status":"publish","type":"post","link":"https:\/\/www.motivait.net\/es\/2020\/02\/26\/case-study-tendam-solucion-de-customer-engagement-y-fidelizacion\/","title":{"rendered":"Tendam &#8211; Soluci\u00f3n de customer engagement y fidelizaci\u00f3n"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='casestudy_head' class='avia-section main_color avia-section-default avia-no-border-styling avia-full-stretch av-parallax-section av-section-color-overlay-active avia-bg-style-parallax   av-minimum-height av-minimum-height-50 container_wrap sidebar_right'  data-section-bg-repeat='stretch' ><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch lazyload' style = 'background-repeat: no-repeat; background-image:inherit;background-attachment: scroll; background-position: center center; '  data-bg-image='url(https:\/\/www.motivait.net\/wp-content\/uploads\/2020\/09\/montajecase_study_4.jpg)'><\/div><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.4; background-color: #ffffff; '><\/div><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_third  flex_column_div av-zero-column-padding first  \" style='margin-top:0px; margin-bottom:0px; border-radius:0px; '><div style='padding-bottom:10px; color:#4b6273;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote  '><h1 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >Tendam \u2013 Soluci\u00f3n de customer engagement y fidelizaci\u00f3n<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#4b6273'><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  av-hide-on-mobile  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote modern-centered   '><h2 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >La moda c\u00f3mo, cu\u00e1ndo y d\u00f3nde quieras<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_fifth  av-hide-on-mobile  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_fifth  av-hide-on-mobile  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:18px; color:#7c7c7c; '  itemprop=\"text\" ><h3 style=\"text-align: center;\">Transformaci\u00f3n digital para optimizar la experiencia omnicanal del cliente<\/h3>\n<\/div><\/section><br \/>\n<div style=' margin-top:15px; margin-bottom:0px;'  class='hr hr-custom hr-center hr-icon-no  '><span class='hr-inner   inner-border-av-border-fat' style=' width:50px; border-color:#607f98;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '   itemprop=\"text\" ><p style=\"text-align: left;\"><a href=\"https:\/\/www.tendam.es\/en\/home\/\">Tendam<\/a> es un grupo global l\u00edder en el segmento de la moda \u201cPremium Mass Market\u201d que re\u00fane las marcas comerciales <strong>Women&#8217;Secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, HI&amp;BYE, Springfield Kids y Fifty<\/strong>\u00a0con casi 2.000 puntos de venta repartidos por m\u00e1s de 90 pa\u00edses<\/p>\n<p style=\"text-align: left;\">A pesar de operar en un mercado exigente, con ha\u0301bitos de clientes en constante evolucio\u0301n y una competencia feroz, sus resultados demuestran que Tendam esta\u0301 consolidando con e\u0301xito un modelo de gestio\u0301n omnicanal que le da estabilidad y rentabilidad.<\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_fifth  av-hide-on-mobile  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3' class='avia-section main_color avia-section-small avia-no-border-styling avia-full-stretch av-parallax-section avia-bg-style-parallax   av-minimum-height av-minimum-height-25 container_wrap sidebar_right'  data-section-bg-repeat='stretch' ><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch lazyload' style = 'background-repeat: no-repeat; background-image:inherit;background-attachment: scroll; background-position: top center; '  data-bg-image='url(https:\/\/www.motivait.net\/wp-content\/uploads\/2021\/09\/Resources-slider-tendam-01-1.jpeg)'><\/div><\/div><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_third  flex_column_div first  \" style='padding:15px 0px 15px 0px ; border-radius:0px; '><p><div style='padding-bottom:10px; font-size:30px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size '><h3 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >El reto<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:30px;'  class='hr hr-custom hr-left hr-icon-no  '><span class='hr-inner   inner-border-av-border-fat' style=' width:50px; border-color:#607f98;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Siempre con el cliente en el centro de su estrategia, Tendam implanta soluciones tecnolo\u0301gicas que le permitan acercarse au\u0301n ma\u0301s a e\u0301l y generen un vi\u0301nculo emocional profundo, personalizando la relacio\u0301n y proporcionando un servicio omnicanal diferenciado con visio\u0301n holi\u0301stica.<\/p>\n<p>Adema\u0301s, conscientes de que los clientes que compran on-line e in-store esta\u0301n ma\u0301s comprometidos y gastan ma\u0301s que quienes interactu\u0301an con una marca por un solo canal, Tendam busco\u0301 una nueva solucio\u0301n de Customer Engagement &amp; Loyalty dentro de su transformacio\u0301n digital centrada en el cliente para conseguir los siguientes objetivos iniciales:<\/p>\n<ul>\n<li>Incrementar los socios activos de los clubes de fidelizacio\u0301n.<\/li>\n<li>Aumentar el alcance geogra\u0301fico de sus promociones y programas de fidelizacio\u0301n.<\/li>\n<li>Desarrollar la experiencia omnicanal vinculando ma\u0301s interacciones con clientes individuales.<\/li>\n<li>Ofrecer promociones y programas de fidelizacio\u0301n en el punto de venta en todos los canales.<\/li>\n<li>Potenciar el engagement mediante el uso de comunicaciones y promociones personalizadas y relevantes como parte de la experiencia de cliente.<\/li>\n<li>Integrar el mo\u0301vil como un canal que otorga facilidad de interaccio\u0301n y de compra.<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div style='height:60px' class='hr hr-invisible  av-small-hide av-mini-hide '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:14px; '  itemprop=\"text\" ><blockquote>\n<p>\u201cUno de los mayores activos de Tendam son los socios de nuestros clubes de fidelidad: ma\u0301s de 24 millones de socios se benefician de una estrategia omnicanal integrada que se sustenta en una propuesta digital avanzada apoyada en una red de tiendas capilar, eficiente y rentable con personal altamente preparado\u201d.<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">Jaume Miquel, Presidente y CEO<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_4' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5' class='avia-section main_color avia-section-small avia-no-border-styling avia-full-stretch av-parallax-section avia-bg-style-parallax   av-minimum-height av-minimum-height-25 container_wrap sidebar_right'  data-section-bg-repeat='stretch' ><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch lazyload' style = 'background-repeat: no-repeat; background-image:inherit;background-attachment: scroll; background-position: top center; '  data-bg-image='url(https:\/\/www.motivait.net\/wp-content\/uploads\/2020\/06\/images_case_study_04.jpg)'><\/div><\/div><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_third  flex_column_div first  \" style='padding:15px 0px 15px 0px ; border-radius:0px; '><p><div style='padding-bottom:10px; font-size:30px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size '><h3 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >La experiencia<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:30px;'  class='hr hr-custom hr-left hr-icon-no  '><span class='hr-inner   inner-border-av-border-fat' style=' width:50px; border-color:#607f98;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Para apoyar esta visio\u0301n omnicanal, Tendam elige a Motivait como socio estrate\u0301gico de fidelizacio\u0301n.<br \/>\nLa nueva solucio\u0301n tiene importantes caracteri\u0301sticas que incluyen:<\/p>\n<ul>\n<li>Capacidad de dirigirse a los clientes con ofertas relevantes y personalizadas en tiempo real en el punto de venta y en todos los canales. Los equipos de marketing pueden configurar y modelar promociones en cuestio\u0301n de minutos, aumentando su capacidad de responder de forma a\u0301gil a las condiciones del mercado cambiantes y mejorando la eficiencia de los recursos.<\/li>\n<li>El desarrollo y lanzamiento de una serie de nuevas aplicaciones mo\u0301viles (APPs) para cada una de las diferentes marcas, integrando el m-Commerce con los Clubes de Fidelizacio\u0301n, abriendo un nuevo canal de engagement y creando experiencias personalizadas y constantes para sus socios.<\/li>\n<\/ul>\n<p>Asi\u0301, la solucio\u0301n integra los entornos de las APPs mo\u0301viles con el de e-Commerce y tienda, de manera que los socios, adema\u0301s de hacer compras desde su dispositivo, tienen en el mo\u0301vil su histo\u0301rico de transacciones on y off line, vouchers o puntos, notificaciones, localizacio\u0301n de tiendas, disponibilidad de stock, informacio\u0301n de producto, etc. Incluso, los clientes no socios pueden encontrar en la aplicacio\u0301n una forma sencilla y ra\u0301pida de incorporarse a uno o ma\u0301s de los clubes para beneficiarse de sus ventajas.<\/p>\n<p>Tendam continu\u0301a mejorando este enfoque omnicanal, la personalizacio\u0301n e innovacio\u0301n con iniciativas integradas con sus programas de fidelizacio\u0301n que incluyen el uso de IA, reservas online para posterior compra y recogida multimarca en tienda.<\/p>\n<p>Con Member get Member, Tendam introduce una nueva oportunidad para los socios que pueden ser prescriptores de cualquier club, ofrecer y obtener productos o servicios especiales, premios, descuentos o incluso invitaciones limitadas.<\/p>\n<p>Es una gran apuesta de Tendam para fomentar el compromiso del cliente, aportando un valor continuo a los clientes al unir tecnologi\u0301a de vanguardia y experiencia de usuario, independientemente del canal o dispositivo.<\/p>\n<\/div><\/section><br \/>\n<div style='height:20px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div style='height:80px' class='hr hr-invisible  av-small-hide av-mini-hide '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:14px; '  itemprop=\"text\" ><blockquote>\n<p>\u201cLa solucio\u0301n se encuentra en el centro de nuestra estrategia omnicanal, respaldando el aumento de socios en los clubes y su alcance geogra\u0301fico mientras impulsa interacciones de valor con los clientes a trave\u0301s de diferentes canales. Hemos podido aumentar nuestra eficacia en las promociones, potenciar nuestro engagement a trave\u0301s del mo\u0301vil y crear perfiles de clientes ma\u0301s precisos que impulsan nuestra capacidad de configurar promociones y comunicaciones personalizadas y ma\u0301s relevantes\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">Pedro Esquivias, Chief Customer Officer de Tendam.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7' class='avia-section main_color avia-section-small avia-no-border-styling avia-full-stretch av-parallax-section avia-bg-style-parallax   av-minimum-height av-minimum-height-25 container_wrap sidebar_right'  data-section-bg-repeat='stretch' ><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch lazyload' style = 'background-repeat: no-repeat; background-image:inherit;background-attachment: scroll; background-position: center center; '  data-bg-image='url(https:\/\/www.motivait.net\/wp-content\/uploads\/2020\/02\/Motivait-tendam-manager.jpg)'><\/div><\/div><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_7' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_third  flex_column_div first  \" style='padding:15px 0px 15px 0px ; border-radius:0px; '><p><div style='padding-bottom:10px; font-size:30px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size '><h3 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >El desarrollo<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:30px;'  class='hr hr-custom hr-left hr-icon-no  '><span class='hr-inner   inner-border-av-border-fat' style=' width:50px; border-color:#607f98;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>La nueva solucio\u0301n de fidelizacio\u0301n fue concebida, desarrollada e implementada en menos de 9 meses, incluyendo la migracio\u0301n de los cerca de 20 millones de socios existentes al servicio Motivait, sin una sola interrupcio\u0301n o impacto adverso en la experiencia del cliente.<\/p>\n<p>Esta solucio\u0301n de Customer Engagement ha permitido a los equipos de marketing de cada marca:<\/p>\n<ul>\n<li>Administrar sus clubes de fidelizacio\u0301n y optimizar las promociones para mu\u0301ltiples mercados a trave\u0301s de una u\u0301nica interfaz intuitiva, aumentando la velocidad de comercializacio\u0301n y la agilidad en un entorno altamente competitivo.<\/li>\n<li>Hacer un seguimiento muy cercano de las interacciones de los socios en tiempo real en todos los canales y mercados: incluidas compras, acumulacio\u0301n y redencio\u0301n de puntos, descuentos, ofertas y devoluciones. Esto les permite identificar instanta\u0301neamente la mejor promocio\u0301n disponible para cada cliente en el punto de compra.<\/li>\n<li>Configurar y administrar ra\u0301pida y fa\u0301cilmente promociones -incluidas promociones personalizadas para miembros del club de acuerdo con su perfil y promociones universales para todos los clientes en funcio\u0301n del contenido de su cesta- para optimizar el valor y la relevancia para los clientes.<\/li>\n<li>Permite tambie\u0301n conjugar infinidad de variables y atender las particularidades de cada socio -puntos, descuentos, vouchers, ofertas, devoluciones, etc.- sin fisuras y en tiempo real.<\/li>\n<\/ul>\n<p>La solucio\u0301n de fidelizacio\u0301n de Tendam ha cubierto tambie\u0301n<br \/>\ndos demandas fundamentales para los clubes: obtener un alto rendimiento en todas las a\u0301reas de aplicacio\u0301n con costes ma\u0301s eficientes, y mejorar la usabilidad o experiencia de usuario (UX), tanto en la operativa, como en la configuracio\u0301n de promociones, servicio al cliente y reporting. Al integrar el CRM de la empresa, se consolidan las transacciones, lo que aporta una valiosa informacio\u0301n para profundizar el en perfil del cliente o tomar decisiones.<\/p>\n<\/div><\/section><br \/>\n<div style='height:20px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:14px; '  itemprop=\"text\" ><blockquote>\n<p>\u201cPara una empresa como Tendam, es fundamental trabajar con una solucio\u0301n muy fiable, escalable y robusta que sea capaz de darnos un servicio excelente para los muchos millones de socios y clientes que interactu\u0301an todos los di\u0301as con nosotros. Es una gran responsabilidad y no podri\u0301amos arriesgarnos con una solucio\u0301n o partner que no estuviera a la misma altura. Estamos convencidos de que tenemos una solucio\u0301n y una relacio\u0301n de partner tecnolo\u0301gico que respaldan nuestra visio\u0301n, marcas e iniciativas\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">Roci\u0301o Cantero, Jefe de Proyecto, Departamento de Organizacio\u0301n y Sistemas.<\/p>\n<\/div><\/section><br \/>\n<div style='height:20px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div class='avia-button-wrap avia-button-center '><a href='https:\/\/www.motivait.net\/es\/contacto\/'  class='avia-button av-icon-on-hover  avia-icon_select-yes-left-icon avia-color-theme-color avia-size-x-large avia-position-center '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue807' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >\u00bfEST\u00c1S INSPIRADO?<\/span><\/a><\/div><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div style='height:60px' class='hr hr-invisible  av-small-hide av-mini-hide '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:14px; '  itemprop=\"text\" ><blockquote>\n<p>\u201cEstuvimos buscando un socio estrate\u0301gico que nos aportara innovacio\u0301n, agilidad y creatividad para situar al cliente y sus necesidades en el centro de nuestro negocio, pero mediante una solucio\u0301n flexible, escalable, segura y totalmente fiable que adema\u0301s tuviera la capacidad de cumplir en el futuro con nuestra visio\u0301n de Customer Engagement en evolucio\u0301n\u201d<\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">Enrique Martin, Director de IT &amp; Sistemas de Tendam.<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9' class='avia-section main_color avia-section-default avia-no-border-styling avia-full-stretch av-parallax-section avia-bg-style-parallax   av-minimum-height av-minimum-height-25 container_wrap sidebar_right'  data-section-bg-repeat='stretch' ><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch lazyload' style = 'background-repeat: no-repeat; background-image:inherit;background-attachment: scroll; background-position: top center; '  data-bg-image='url(https:\/\/www.motivait.net\/wp-content\/uploads\/2020\/06\/images_case_study_03.jpg)'><\/div><\/div><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_9' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_third  flex_column_div first  \" style='padding:15px 0px 15px 0px ; border-radius:0px; '><p><div style='padding-bottom:10px; font-size:30px;' class='av-special-heading av-special-heading-h3  blockquote modern-quote   av-inherit-size '><h3 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >Ma\u0301s cerca del cliente<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div style=' margin-top:15px; margin-bottom:30px;'  class='hr hr-custom hr-left hr-icon-no  '><span class='hr-inner   inner-border-av-border-fat' style=' width:50px; border-color:#607f98;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Las APPs de Women\u2019secret, Springfield, Hoss Intropia, Cortefiel y Pedro del Hierro se conciben como un espacio u\u0301nico, innovador y muy atractivo que ofrezca informacio\u0301n de acuerdo con los diferentes perfiles de usuario. No so\u0301lo acercan la marca al usuario, sino que pretenden ser un canal activo de comunicacio\u0301n bilateral, que genere notificaciones personalizadas con contenido exclusivo o de geolocalizacio\u0301n y do\u0301nde el cliente accede a toda la informacio\u0301n, adema\u0301s de hacer muy fa\u0301cil el proceso de compra. Esta interface de usuario goza de un disen\u0303o UX minuciosamente planteado, a\u0301gil, co\u0301modo y operativo para favorecer el \u201cengagement\u201d del usuario con la aplicacio\u0301n.<\/p>\n<p>Con una competencia cada vez mayor y mu\u0301ltiples opciones disponibles para los clientes, Tendam afronta el reto de establecer estrategias de engagement que generen lazos emocionales duraderos proporcionando experiencias constantes de alta calidad y valor a lo largo del viaje del cliente.<\/p>\n<p>La compan\u0303i\u0301a continu\u0301a desarrollando iniciativas de customer engagement, siempre con el cliente en el centro de sus innovaciones, creando un entorno de dia\u0301logo e interaccio\u0301n que contribuye a entender mejor al cliente, sus necesidades y preferencias para poder facilitarle lo que busca en cada momento.<\/p>\n<p>Como ejemplo, la sostenibilidad en Tendam no es accesoria y ya esta\u0301 integrada en toda su propuesta de valor. Desde el punto de vista de producto las marcas desarrollan desde hace de\u0301cadas colecciones completas utilizando materiales orga\u0301nicos, sostenibles y reciclados.<\/p>\n<\/div><\/section><br \/>\n<div style='height:20px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div class='avia-button-wrap avia-button-center '><a href='https:\/\/www.motivait.net\/wp-content\/uploads\/2023\/09\/Case-Study-TENDAM-ES-2023-3.pdf'  class='avia-button av-icon-on-hover  avia-icon_select-yes-left-icon avia-color-theme-color avia-size-x-large avia-position-center '   ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue84d' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >DESCARGAR PDF<\/span><\/a><\/div><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div style='height:60px' class='hr hr-invisible  av-small-hide av-mini-hide '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  av_inherit_color '  style='font-size:14px; '  itemprop=\"text\" ><blockquote>\n<p><em>\u201cLa voz del cliente es clara: quiere lo mejor del mundo fi\u0301sico y lo mejor del mundo digital con la posibilidad de interactuar con nuestras marcas en cualquier momento, lugar o manera y a trave\u0301s de cualquier canal o dispositivo. Desde Tendam queremos dar respuesta a esta necesidad ofreciendo calidad en la transaccio\u0301n, experiencias coherentes y un consumer engagement superior\u201d<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">Jaume Miquel, Presidente y CEO de Tendam.<\/p>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_10' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-14980'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":15150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[258],"tags":[259],"class_list":["post-14980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencias-de-clientes","tag-case-study-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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