{"id":12960,"date":"2020-08-17T09:51:25","date_gmt":"2020-08-17T08:51:25","guid":{"rendered":"https:\/\/www.motivait.net\/2020\/08\/17\/incentivising-recycling-in-depth\/"},"modified":"2021-11-22T12:37:27","modified_gmt":"2021-11-22T12:37:27","slug":"incentivising-recycling-in-depth","status":"publish","type":"post","link":"https:\/\/www.motivait.net\/es\/2020\/08\/17\/incentivising-recycling-in-depth\/","title":{"rendered":"Incentivar el reciclaje: Combatir la pasividad replanteando el problema"},"content":{"rendered":"<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1' class='avia-section main_color avia-section-default avia-no-border-styling av-parallax-section av-section-color-overlay-active avia-bg-style-parallax   av-minimum-height av-minimum-height-50 container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' ><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch lazyload' style = 'background-repeat: no-repeat; background-image:inherit;background-attachment: scroll; background-position: center center; '  data-bg-image='url(https:\/\/www.motivait.net\/wp-content\/uploads\/2020\/08\/Motivait-Incentivar-el-reciclaje.jpg)'><\/div><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #5f7f98; '><\/div><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-12960'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_fifth  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><p><div style='padding-bottom:0px; color:#ffffff;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote   av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Incentivar el reciclaje: Combatir la pasividad replanteando el problema<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><br \/>\n<div style=' margin-top:10px; margin-bottom:10px;'  class='hr hr-custom hr-left hr-icon-no  '><span class='hr-inner   inner-border-av-border-fat' style=' width:10px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div style='padding-bottom:12px; color:#ffffff;font-size:20px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Involucrar a las comunidades, empresas e individuos hacia un mayor cumplimiento, participaci\u00f3n y compromiso en la gesti\u00f3n y el reciclaje de residuos<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='after_section_1' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-12960'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2' class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll   container_wrap sidebar_right' style = 'background-image: '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-12960'><div class='entry-content-wrapper clearfix'>\n<div style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h1     '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Whitepaper: Incentivar el reciclaje<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div>\n<div style='height:15px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p class=\"p3\">Esta es la situaci\u00f3n. En la actualidad se generan 2.010 millones de toneladas de residuos s\u00f3lidos urbanos al a\u00f1o, y el 33% no se maneja de manera ambientalmente segura. De estos 2.010 millones de toneladas, los pa\u00edses de m\u00e1s altos recursos producen m\u00e1s de 1\/3, a pesar de que solo representan el 16% de la poblaci\u00f3n. Algunas estad\u00edsticas tambi\u00e9n alarmantes muestran que el 79% de los pl\u00e1sticos terminan en vertederos o como basura en el medio ambiente, el 12% se incinera y s\u00f3lo el 9% se recicla. Si contin\u00faan as\u00ed nuestras tendencias de producci\u00f3n y gesti\u00f3n de residuos, aproximadamente 12.000 megatones (1.000.000 toneladas = megatones) de desechos pl\u00e1sticos estar\u00e1n en vertederos o en el entorno natural en el 2050. <strong>Esto representar\u00eda un aumento del 70% en los pr\u00f3ximos 30 a\u00f1os<\/strong>.<\/p>\n<p class=\"p3\">Se nos dice, y la mayor\u00eda de nosotros lo sabemos, que debemos reciclar m\u00e1s, vivir de manera m\u00e1s sostenible, hacer m\u00e1s y mejor para cambiar la deriva que llevamos. En este momento, quienes est\u00e1n comprometidos con el problema perciben que piden ayuda y cae en saco roto. El cuidado del medio ambiente y la vida sostenible es con probabilidad un \u00e1mbito en el que los comprometidos se sienten apasionadamente comprometidos, y el resto se queda m\u00e1s atr\u00e1s en t\u00e9rminos de participaci\u00f3n y proactividad. Entonces, \u00bfc\u00f3mo podemos involucrar a las personas,c\u00f3mo concienciarlas y activarlas cuando son pasivas en un tema tan preocupante como el cuidado del medio ambiente?<\/p>\n<p class=\"p3\">Descarga nuestro \u00faltimo whitepaper sobre el estado de la gesti\u00f3n de residuos y el reciclaje mientras analizamos qu\u00e9 pasos se pueden tomar para mejorar el compromiso e impulsar un cambio de comportamiento hacia el cumplimiento de los objetivos globales y nacionales.<\/p>\n<p class=\"p3\"><em>Con un agradecimiento muy especial a Beverly Eckerman, Directora del AVC WEECO Ltd, por compartir sus conocimientos y por su colaboraci\u00f3n.\u00a0<\/em><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   \" style='border-radius:0px; '><p><div style='padding-bottom:10px; font-size:26px;' class='av-special-heading av-special-heading-h6  blockquote modern-quote   av-inherit-size '><h6 class='av-special-heading-tag  av-small-font-size-overwrite av-small-font-size-28 av-mini-font-size-overwrite av-mini-font-size-28'  itemprop=\"headline\"  >Descargar el PDF <\/h6><div class ='av-subheading av-subheading_below  ' style='font-size:16px;'><p>Por favor, incluya sus datos para obtener el documento completo<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<form action=\"https:\/\/www.motivait.net\/es\/2020\/08\/17\/incentivising-recycling-in-depth\/\" method=\"post\"  class=\"avia_ajax_form av-form-labels-visible    \" data-avia-form-id=\"1\" data-avia-redirect='https:\/\/www.motivait.net\/es\/2020\/08\/04\/incentivar-el-reciclaje-download-page\/'><fieldset><p class=' first_form  form_element form_element_half' id='element_avia_1_1'><label for=\"avia_1_1\">Nombre <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_1_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_1_1\" value=\"\" \/><\/p><p class=' form_element form_element_half' id='element_avia_2_1'><label for=\"avia_2_1\">Apellidos <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_2_1\" class=\"text_input is_empty\" type=\"text\" id=\"avia_2_1\" value=\"\" \/><\/p><p class=' first_form  form_element form_fullwidth' id='element_avia_3_1'><label for=\"avia_3_1\">Email <abbr class=\"required\" title=\"required\">*<\/abbr><\/label> <input name=\"avia_3_1\" class=\"text_input is_email\" type=\"text\" id=\"avia_3_1\" value=\"\" \/><\/p><p class=' first_form  form_element form_element_half' id='element_avia_4_1'><label for=\"avia_4_1\">Organizaci\u00f3n<\/label> <input name=\"avia_4_1\" class=\"text_input \" type=\"text\" id=\"avia_4_1\" value=\"\" \/><\/p><p class=' form_element form_element_half' id='element_avia_5_1'><label for=\"avia_5_1\">Cargo<\/label> <input name=\"avia_5_1\" class=\"text_input \" type=\"text\" id=\"avia_5_1\" value=\"\" \/><\/p><p class=' first_form  form_element form_fullwidth' id='element_avia_6_1'>\t <label for=\"avia_6_1\" class=\"textare_label hidden textare_label_avia_6_1\">Mensaje<\/label>\t <textarea  name=\"avia_6_1\" class=\"text_area \" cols=\"40\" rows=\"7\" id=\"avia_6_1\" ><\/textarea><\/p><div id='avia_7_1' class='av-form-text'><p>\n<em style=\"font-size: 12px;\">De acuerdo con la nueva regulaci\u00f3n de protecci\u00f3n de datos (Reglamento UE 2016\/679 General de Protecci\u00f3n de Datos o RGPD), le informamos que siempre recopilaremos sus datos con su consentimiento y solo para responder su consulta y que guardaremos sus datos un m\u00e1ximo de seis meses a menos que se convierta en cliente. Tambi\u00e9n le informamos que puede ejercer sus derechos de acceso, rectificaci\u00f3n, eliminaci\u00f3n, limitaci\u00f3n y portabilidad en dpo@motivait.net. Para obtener m\u00e1s informaci\u00f3n, consulte nuestra pol\u00edtica de privacidad.<\/em><\/p>\n<\/div><p class=' first_form  form_element form_fullwidth av-last-visible-form-element' id='element_avia_8_1'>    <input  name=\"avia_8_1\" class=\"input_checkbox is_empty\" type=\"checkbox\" id=\"avia_8_1\" value=\"true\"\/><label class=\"input_checkbox_label\" for=\"avia_8_1\">Estoy de acuerdo con la <a href=\"https:\/\/www.motivait.net\/es\/politica-privacidad\/\">la pol\u00edtica de privacidad de Motivait<\/a> y acepto el uso de mis datos para responder a mi consulta.  <abbr class=\"required\" title=\"required\">*<\/abbr><\/label><\/p><p class=\"hidden\"><input type=\"text\" name=\"avia_9_1\" class=\"hidden \" id=\"avia_9_1\" value=\"\" \/><\/p><p class=\"form_element \"><input type=\"hidden\" value=\"1\" name=\"avia_generated_form1\" \/><input type=\"submit\" value=\"Send\" class=\"button\"  data-sending-label=\"Enviando\"\/><\/p><\/fieldset><\/form><div id=\"ajaxresponse_1\" class=\"ajaxresponse ajaxresponse_1 hidden\"><\/div><\/p><\/div><div style='height:20px' class='hr hr-invisible  '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2' class='main_color av_default_container_wrap container_wrap sidebar_right'   ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-12960'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":15895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[196],"tags":[183,199,184,185],"class_list":["post-12960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepapers-es-3","tag-environment-es","tag-incentivisation-es","tag-recycling-es","tag-sustainability-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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