Entries by Marta Calderero


Persuasive Technology: Behind Successful Health & Wellness Apps

Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviours of users through persuasion and social influence, but crucially not through coercion. The fundamentals of Behavioural Science are at the heart of persuasive technologies. When unregulated and misappropriated, technology that looks to touch human behaviour can have unintended or even unethical consequences. At its best however, persuasive technology […]

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Designing Specific Engagement Solutions: Putting the ‘fun’ in ‘functional’

Nobody said that inspiring Engagement was simple or easy, quite the contrary. It is in itself a challenging, complex process. Before launching heads first into any project, the first stop is always to consider how all the pieces of the puzzle fit together to design a successful, meaningful solution. Initially, participants can often show lack […]