With a background in Philosophy and Illustration and driven by a need to understand and influence audiences, Begoña leads on all User Experience Design and Research at Motivait.

Enthusiastic and dedicated, as a team member Begoña is comfortable with the strategic and functional aspects of project work as well as the creative and more abstract design or ideation tasks. Her previous experience includes working with Spanish National Radio and Television (equivalent to the BBC), Unilever and Educational Games, where she honed her skills developing user journeys, interactive designs, application interfaces, and chatbots. This experience, whether in multinationals, tech start-ups, or communications consultancies, has continuously fed her curiosity to analyse and improve how people interact with their technological environments.