About Begoña Repiso
With a background in Philosophy and Illustration and driven by a need to understand and influence audiences, Begoña leads on all User Experience Design and Research at Motivait.
Enthusiastic and dedicated, as a team member Begoña is comfortable with the strategic and functional aspects of project work as well as the creative and more abstract design or ideation tasks. Her previous experience includes working with Spanish National Radio and Television (equivalent to the BBC), Unilever and Educational Games, where she honed her skills developing user journeys, interactive designs, application interfaces, and chatbots. This experience, whether in multinationals, tech start-ups, or communications consultancies, has continuously fed her curiosity to analyse and improve how people interact with their technological environments.
Entries by Begoña Repiso
Design It! Unleashing creativity in your teams
People are often quick to put themselves down. “I’m not creative”. “I can’t draw, I’m not a designer”. “I couldn’t do what you do”. We’d argue that, actually, anyone can be a designer and more people today are involved in design than what they probably realise. We all live in a world surrounded full of […]
Engagement through a UX lens
User Experience (UX) is the practice of product or service design that looks beyond the physical or visual design. It analyses, enhances and emphasises the way people could interact with the experience being created. With the growing need to better understand how customers or consumers think, combined with the demand for clever, seamless interfacing, it […]

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