Entries by Andrzej Marczewski

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Playing to Win: Game-like Experiences & Loyalty

  Brands are constantly fighting for consumer attention, relevance and profitability against a backdrop of intense disruption and competition. It would be superficial to claim consumer’s today are easily influenced or swayed, when the reality is that most are looking to be impressed by seamless accessibility and browsing, won over by considered brand values and […]

S is for Sustained

All relationships take some effort if you want them to work. The relationships we have with brands, our workplaces, or the community around us, are no exception. Originally, these relationships were purely transactional. “If I show up 9-5, I’ll get paid”. “I go to the shops to buy food or clothes”. Brands then learnt that profitability lay in convincing people to buy more than one item of clothing a […]

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Definitions & Concepts

RAMP, Intrinsic vs Extrinsic Motivation, Gamification… What are we talking about?   Our Gamification Guru, Andrzej Marczewski, breaks down some of the theories and concepts we often talk about and use in our Engagement Solutions. Interested in how Gamification or Behavioural Science could help your organisation achieve objectives and boost engagement?    

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Survey Trends & Solutions

3 responses for 3 common Employee Engagement challenges A challenge we come across when designing our engagement solutions, is how often teams focussed on Employee Engagement, People, HR or Talent struggle to pinpoint the exact change they want to make. They’ve run the surveys, got the results, can see there’s room for improvement, but don’t […]

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Time to Play, Seriously

The art of designing attractive and effective digital engagement solutions Are the rules of reality broken? We have become used to dividing areas or putting things in their specific boxes. Work is serious. Games are fun. Learning is serious. Creativity is fun. Problem solving – serious or fun? When we dive into the world of […]

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Webinar: Understanding & Motivating the Remote Employee

Events of late created a “forced trial” of remote working for many companies, shifting the way we all think about collaboration and teamwork. In this webinar we look at how motivational theory can be used to maintain and increase engagement across businesses during such unprecedented times, where people feel disconnected, disrupted, unfulfilled, and uncertain of […]

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4 Motivations to keep remote teams engaged

As we face new challenges in the workplace and the world in general, it seems that working from home and remote workforces will become an increasingly common practice. Employees and employers alike will be feeling the strain to balance priorities and maintain ‘business as usual’ structures. Communication tools and software are imperative for ensuring connectivity. […]

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Choose Us: Great Customer Experience

Brands today are constantly fighting for consumer attention and profitability in an era of constant change, connectivity and competitive challenge. And of course, customers today have the ultimate power in all of this – the power of choice. Choice isn’t entirely rational; it is as much about the emotions that customers feel at any given […]

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Gamification: It’s not all fun & games

Gamification actually doesn’t have to be fun. For many the word “Gamification” conjures images of video game-like experiences, where people maybe race cars, or collect trophies, or compete in timed challenges against colleagues, and having fun instead of working. Others who know more about gamification, may visualise a veneer of “forced” fun being layered over […]

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The Dangers of Gimmick Gamification

Gamification, the use of game design, game elements and play for non-entertainment purposes, is a divisive word. It conjures pictures of employees and customers playing video games, where in reality it very rarely looks like that. Gamification, in its purest form, borrows from games to increase engagement with an activity. It could simply be that […]