A fresh chance to Go Green? Over these past few months, we have all had time to think and reflect on the way we live our lives. Covid-19 has led to the realisation that globalisation has its consequences, and the way the pandemic has forced many of us to pause our routines has brought […]
Everywhere we look these days we see digital transformation is a top priority item on the corporate ‘to do’ list. External comms to customers and prospects, internal comms to employees and partners – expanding the reach and accessibility of content farther and wider than ever before. Nowhere is this more evident than in the third […]
All professionals specialising in customer relationships are aware of the importance of loyalty in the strategic running of business. As a result, Marketing teams spend much time and efforts working to develop tools that establish and enable loyalty interactions. Among these, Loyalty Programs are arguably the most frequently implemented method used by brands to encourage […]
The computer games industry has grown steadily over the last 40 odd years. The expansion of accessible platforms, the increase in pure computing power, the social gaming revolution on mobile; all significantly expanding the reach and the use of games for diversion and enjoyment. And the enjoyment aspect is crucially important– after all, that is […]
Business processes are fundamentally boring right? Crunching through that Excel spreadsheet, entering data into the CRM system, logging invoices and purchases into the accounting system. Things that have to be done – usually by humans – that can prove difficult to keep people engaged and motivated in. These processes are almost always designed with efficiency […]
