Employee Engagement – Onboarding

Partnership in Action – Zebra Technologies

The Solution

Zebra Island was created as an immersive, gamified solution to take new employees at Zebra Technologies through essential corporate information in a fun and engaging way.

Zebra Technologies

Zebra Technologies is a market leader in industry-tailored solutions that intelligently connect people, assets and data. Zebra’s services empower the front line of business in retail/ ecommerce, manufacturing, transportation and logistics, healthcare and other industries. Its population currently sits around 8000 people across 100+ offices in 45 countries.

Over 3000 employees have engaged with the experience since launch.

2 International Engagement Awards Nominations

Best use of innovation in employee engagement

Best use of technology in employee engagement

The challenge

Zebra Technologies wanted an onboarding process that was globally consistent, less labour intensive for HR teams and line managers, and that represented one of its key values: innovation.

The experience needed to impact and inspire new starters from day one on the job, while crucially bringing them up to speed effectively and efficiently.

The experience would need to:

  • Incorporate corporate pdfs, presentations, infographics, videos, with suitable dynamics and mechanics to immerse individuals in the materials.
  • Help new joiners stay committed to the learning process through setting challenges and missions and encouraging progress.
  • Embed key messaging around company culture and values, as users progress.

Did you know?

Research shows that effective onboarding gives employees the opportunity to feel at home and become productive faster.

88% enjoyed the overall Zebra Island experience

84% found the information on Zebra Island useful

90% of the users rate the experience as 4.5 out of 5

The top 3 most mentioned “positives” about Zebra Island:

Easier-to-digest learning materials”

Engaging to use”

Enjoyed learning core Zebra knowledge”


Zebra Island was designed with the company’s culture, strategic objectives and desire to innovate at its heart. However, the solution needed to be developed specifically with the end users in mind, and a wide breadth of employee profiles would be going through the process: remote workers, interns, factory-based employees all accessing the experience, and various language and cultural differences would need to be taken into consideration as well. As part of standardising the process for all global participants, it also had to remain relevant and inclusive for all.

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The experience

The result is a digital solution, Zebra Island, that takes new employees through corporate information in a fun and engaging way across the first 30 days of their new role.

By presenting information on company facts and history alongside core products, services and solutions, in an engaging way, supporting overall knowledge retention It is a space built for all – an example of how solutions can be interdisciplinary, international, and intergenerational in how they connect and engage employees.

54 Pieces of Core Company Content

2hs 10mins the Global Average Time for Completion

Cross the 4 years Since Launch 75% Average Global Completion Rate


UK Offices

The Core 5.22
Newcastle Helix
Bath Lane
Newcastle upon Tyne
+44 191 495 7340

Spain Offices

Av. de Bruselas, 13
Ed. América
28108 Alcobendas
+34 91 425 86 57


Certificados IS 723258