We need to strengthen engagement.
Internet, Social Networks and Mobile Technology have changed market dynamics and behaviours for all time and are driving significant digital transformations in many organisations.
Power has passed from the organisation to the individual – whether they be Customer, Employee, Student, Volunteer or Citizen. Now relationships are democratic at heart.
Traditional “Command and Control” leadership approaches are out of synch with today’s realities and employee value sets.
The breadth of information, options and distractions available today, coupled with an adverse economic environment, further dilutes the effectiveness of traditional marketing.
The increasing impact of millennials in the workplace, coupled with significant changes in demographic profiles and attitudes, are presenting new challenges for most organisations.
Motivation, participation and engagement are increasingly critical to the success of most initiatives, processes and projects.
Recommendation and referencing are now the principal purchasing influences, so the development of “Brand Ambassadors” and “Influencers” are critical success factors for most organisations.
We are facing a fundamental change from a Transactional World (PUSH) to a Connected World (EMOTIONAL PULL) that demands fresh approaches to building engagement.
The digital transformation of our world provides us with different opportunities and models in order to achieve our objectives, but by engaging the power of natural human emotional responses we can drive the positive behaviours that support these transformations and achieve the sustained success we seek. We offer engagement solutions founded in experience, proven methodologies and collaboration.
The objectives, participants, culture, organization size and activity… all of these influence and shape the environment making each challenge a unique case, requiring tailored approaches and solutions.
Because we are passionate about success for our customers, we fully commit to each project and carry out continuous monitoring of the solution, in order to make appropriate adjustments that ensure effective implementation, sustained participation and achieved results.
Committed from the beginning to the end
“Our ability to create innovative engagement solutions for businesses, that focus on specific challenges, can deliver a real return on their investment.”
“The key to our success is to carry out a user-centric analysis based on Behavioural Sciences”.
With an economic downturn, a growing trend to on-line shopping and ever increasing competition and promotions from new establishments nearby, a Shopping Centre faces a challenge to maintain and develop its appeal as an attractive, rewarding and enjoyable location for existing and new shoppers alike and therefore, ultimately for retailers.
Operating its field engineering through a network of associate engineers, a Utility Company also manages its Customer Service through two outsourced Call Centres. Although customer service levels are typically good, with positive NPS scores, the company faces significant competition, attrition and a dilution of brand association in its service delivery. They seek to develop the emotional bond of the Call Centre and Partner staff to their corporate brand, increase their satisfaction and retention, optimize training and operational costs and deliver an enhanced customer experience.
Recognising the ever increasing need to offer its learning and development programmes on-line, the organisation faces the challenge of upgrading and adapting its LMS platform, portal and content to create a more dynamic, attractive and effective user experience. Transforming the behaviour and commitment of students by implementing mechanics, dynamics and challenges in order to address common issues such as boredom, abandonment or low productivity is a priority.
A rural Tourism Office was faced with a common challenge in that its visitors only focus on the most popular or well-known attractions at the destination resulting in saturation at some locations and untapped potential at others. The organisation wanted to increase the appeal and knowledge of the wider environment and particularly the city by encouraging visitors to explore and share different routes offering them new experiences that combine history with culture, healthy living and fun.
WOKING
One Crown Square – 3.03
Woking
Surrey GU21 6HR
+44 (0) 1483 928903
NEWCASTLE
The Core, 6.36, Science Central,
Bath Lane
Newcastle Upon Tyne NE4 5TF
+44 191 495 7340
MADRID
Av. Bruselas, 13.
Ed. América
28108 Alcobendas
+34 900 525 699