Entries by Andrzej Marczewski

Thinking about Gamification?

It’s not all Fun and Games   The last few weeks have given me plenty of food for thought. The end of November saw the second annual instalment of Gamification Europe, a great chance to catch up with old friends and take stock of what we are all doing around gamification. Then, the beginning of […]

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Why Gamification?

Before answering the question of “Why Gamification”, it probably makes sense to wrap our heads around “What is Gamification?” for this discussion. If you look around, you will find several different definitions. From a non-academic perspective, the most useful way to define gamification is “The use of games or game-like experiences to increase motivation and […]

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Employee Engagement: The Pool Table Paradox

 Happy employees drinking chai lattes, playing pool and table tennis, being creative and brilliant. That is the vision some have come to imagine is the ideal work environment. We have all seen the pictures from companies like Google, with chilled out developers working in converted phone boxes and sliding down the helter-skelter to their next […]

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Customer Loyalty: What next?

As digital continues to become the norm, retailers with “traditional” card based, point collection loyalty schemes are feeling the push to evolve. In a world where people carry a supercomputer with them at all times, the idea of a plastic card in your wallet can feel dated. Looking at the recent changes in the market, […]

Loyalty: The Next Generation

Everyone seems to have a loyalty scheme these days, from local sandwich shops to global retailers. Just look in your wallet or your purse and count how many loyalty cards you have in there! Research by Nielsen for their Global Retail Loyalty Sentiment report showed in the UK 89% of people say they have a […]

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The Importance of Being Onboarded

Onboarding is nothing new. If you have worked at any medium or large company you are likely to have been through it, but it was probably called induction. For many, it is a few days of icebreakers and PowerPoint slides explaining the company in more detail, various important departments and other information needed to get […]

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GDPR: Strengthening Customer Relationships

What, Who and Why? Coming to a cinema near you, 25th May 2018, the General Data Protection Regulation (GDPR) is the EU’s new addition to its current Data Protection rules. It has been designed to put people back in control of their data, creating a shift of power from the organisation to the individual (a […]

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The Mystery of Millennials

Early in my career I was working for a college as a learning technologist. This meant that I would help teachers design learning materials to put on to the learning management system. It was great fun and gave me the opportunity to work closely with the teachers and the students. We were a further education […]