Entries by admin

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Embracing Digital is only half the story

Everywhere we look these days we see digital transformation is a top priority item on the corporate ‘to do’ list. External comms to customers and prospects, internal comms to employees and partners – expanding the reach and accessibility of content farther and wider than ever before. Nowhere is this more evident than in the third […]

The new, digitally emotive customer

All professionals specialising in customer relationships are aware of the importance of loyalty in the strategic running of business. As a result, Marketing teams spend much time and efforts working to develop tools that establish and enable loyalty interactions. Among these, Loyalty Programs are arguably the most frequently implemented method used by brands to encourage […]

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Beyond Points, Badges and Leaderboards

Business processes are fundamentally boring right? Crunching through that Excel spreadsheet, entering data into the CRM system, logging invoices and purchases into the accounting system. Things that have to be done – usually by humans – that can prove difficult to keep people engaged and motivated in. These processes are almost always designed with efficiency […]